#C2C15
5 ACTIONS TO MAKE YOUR CONTENT ACTIVE
Hana Abaza, VP Marketing at Uberflip
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WHAT IS ACTIVE
CONTENT?
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Dynamic
Personalized
Contextual
Compels Action
WHAT IS ACTIVE CONTENT?
#C2C15
Dynamic
Personalized
Contextual
Compels Action
WHAT IS ACTIVE CONTENT?
#C2C15
Dynamic
Personalized
Contextual
Compels Action
WHAT IS ACTIVE CONTENT?
#C2C15
Dynamic
Personalized
Contextual
Compels Action
WHAT IS ACTIVE CONTENT?
#C2C15
CONTENT WITH A PULSE
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5 WAYS TO MAKE YOUR
CONTENT ACTIVE
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PERSONALIZE
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TAILOR YOUR CONTENT
EXPERIENCE
By Persons
By Vertical
By Topic
By Individual
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MAKE IT EASY TO MANAGE
Update tailored
content
Automate
personalization
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BOOST ENAGEMENT WITH A KILLER
EXPERIENCE
Organized
Shareable
Interactive
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THE ART & SCIENCE OF CTAs
Dynamic
Contextual
Strategically
Placed
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TRACK, MEASURE & ABT
Short term
Engagement
Metrics
What’s Your
Content Score?
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IF IT DON’T
MAKE
DOLLARS, IT
DON’T MAKE
SENSE
Long Term
Growth Metrics
What is your
content ROI?
TRACK, MEASURE & ABT
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ALWAYS BE TESTING!
Establish a
benchmark
Form a hypothesis
Test your theory
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KEY TAKEAWAYS Personalize
Automate
Engage
Leverage CTAs
Optimize
#C2C15
THANK YOU! Hana Abaza
VP Marketing at Uberflip www.uberflip.com