Good Morning Good Morning Future Social Media Future Social Media Marketers!Marketers!

Social MediaSocial Media

What is it?What is it?Why should you care?Why should you care?How can you get started?How can you get started?Who the heck are Cyndee and Who the heck are Cyndee and Newt?Newt?

So what are YOU So what are YOU hoping to get out of hoping to get out of today?today?

AgendaAgenda

Why Social Media is So ImportantWhy Social Media is So Important Intro to 4 Key Social Media toolsIntro to 4 Key Social Media tools Review common concerns & Review common concerns &

misunderstandingsmisunderstandings Walk through setting up a Twitter & Walk through setting up a Twitter &

Facebook pageFacebook page

You Face Game-Changing You Face Game-Changing TransformationsTransformations

Changed buyer behaviorChanged buyer behavior Old methods not workingOld methods not working Interruption marketing Interruption marketing outout Conversational marketing Conversational marketing

in in Media upheavalMedia upheaval Marketing transformedMarketing transformed

Interruption Marketing: Interruption Marketing: One Way Shouting to One Way Shouting to BuyersBuyers

Way Too Many

Seller Messages

Buyers Suffer from

InfoOverload

Future Belongs to Future Belongs to Inbound Marketing: Inbound Marketing: Buyers Find YouBuyers Find You

““Your Brand is Your Brand is What Google Says It Is,”What Google Says It Is,”-Author, David Meerman -Author, David Meerman ScottScott

So, what is this Social So, what is this Social Media thing?Media thing?

Social media integrates Social media integrates technology, telecommunications technology, telecommunications and social interaction. and social interaction.

-Online communities-Online communities

-(UGC) User generated content-(UGC) User generated content

-(CGM) Consumer generated -(CGM) Consumer generated mediamedia

Social Media Tools Social Media Tools We’ll Examine In-We’ll Examine In-Depth TodayDepth Today

We’ll Focus on 4 Tools You Can We’ll Focus on 4 Tools You Can Put to Work Easily and Put to Work Easily and InexpensivelyInexpensively

What they have in What they have in common:common: Web-basedWeb-based Available 24/7Available 24/7 Provide information about you and Provide information about you and

your companyyour company Share your knowledge and expertiseShare your knowledge and expertise Offer help to prospects & customersOffer help to prospects & customers Enable 2-way communicationEnable 2-way communication Create sense of communityCreate sense of community

How to Put Blogs to How to Put Blogs to WorkWork

"If you want something "If you want something decent about you in Google decent about you in Google you MUST blog. This is NOT you MUST blog. This is NOT optional anymore."optional anymore."

- Robert Scoble - Robert Scoble

(@Scobleizer)(@Scobleizer)

What is a Blog?What is a Blog?

A website that is organized like a A website that is organized like a newspaper w/ most recent articles newspaper w/ most recent articles firstfirst

An easy to manage, free websiteAn easy to manage, free website A web presence that grows in A web presence that grows in

importance over timeimportance over time A potentially influential shaper of A potentially influential shaper of

opinion and behavioropinion and behavior A revenue driverA revenue driver

Keys to Successful Keys to Successful BlogBlog Target info needs of well-understood set Target info needs of well-understood set

of ideal buyersof ideal buyers Frequent, timely updatesFrequent, timely updates Delivers relevant & compelling contentDelivers relevant & compelling content Well-structured and categorizedWell-structured and categorized Open to everyone on the webOpen to everyone on the web Easily findable via Google, etc.Easily findable via Google, etc. Comment on other blogsComment on other blogs

Is Is Starbucks Starbucks

Instant Instant Coffee a Coffee a Loser?Loser?

Here’s Newt’s Here’s Newt’s blog/website comboblog/website combo

As I Was Finishing FCGU PR Class As I Was Finishing FCGU PR Class Lecture, Email came from Lecture, Email came from StarbucksStarbucks

This Blog Helps its This Blog Helps its Readers SucceedReaders Succeed

Let’s Bring Blogging Back Let’s Bring Blogging Back Home with PBS & Home with PBS & WordPressWordPress

How to Put Twitter to How to Put Twitter to WorkWork

What is TwitterWhat is Twitter

Short-form-140 characters-real-time Short-form-140 characters-real-time “Constant Conversation”“Constant Conversation”

Open to everyoneOpen to everyone Searchable by topic in real-time with Searchable by topic in real-time with

#hashtags#hashtags You can choose people/org.s to followYou can choose people/org.s to follow You can motivate people/org.s to follow You can motivate people/org.s to follow

youyou You can listen to what’s said about youYou can listen to what’s said about you

Keys to Succeeding Keys to Succeeding with Twitterwith Twitter Pick the right brand namePick the right brand name Define one or more info nichesDefine one or more info niches Determine your target followers Determine your target followers

and people to followand people to follow Share thoughts and info that Share thoughts and info that

intrigue, inform or educate intrigue, inform or educate followersfollowers

Add value to those you followAdd value to those you follow Participate in the Conversation!Participate in the Conversation!

Extending Your Brand: Share Extending Your Brand: Share with Kindred Spirits in Real-with Kindred Spirits in Real-timetime

Demonstrate Thought Demonstrate Thought LeadershipLeadership

How to Put Facebook How to Put Facebook to Work:to Work:

What is FaceBook?What is FaceBook?

A membership-focused resource for A membership-focused resource for networking--personal and professionalnetworking--personal and professional

Permission based – not an open platform Permission based – not an open platform Post updates, news links, picturesPost updates, news links, pictures Create business pageCreate business page Create common interest groupsCreate common interest groups Share great thoughts, links, pictures, Share great thoughts, links, pictures,

eventsevents You can pull in your blog/twitter postsYou can pull in your blog/twitter posts

Keys to Succeeding Keys to Succeeding with FaceBook:with FaceBook: On the professional side, establish a On the professional side, establish a

communications goal to position communications goal to position yourself/companyyourself/company

Make it a point to ‘friend’ your Make it a point to ‘friend’ your friends and comment on their statusfriends and comment on their status

Integrate your blog & twitterIntegrate your blog & twitter Share what’s relevant, valuable, Share what’s relevant, valuable,

intriguing or amusing to your target intriguing or amusing to your target audienceaudience

Facebook Group vs. Facebook Group vs. Page?Page?

Photographer Drives Photographer Drives Revenue from Revenue from FaceBookFaceBook

Senior High Senior High School School PhotographyPhotography

Word of mouseWord of mouse Visual powerVisual power Go direct to Go direct to

studentsstudents 50+% $$ from FB 50+% $$ from FB

Naples Chamber Gets Naples Chamber Gets Social with FaceBookSocial with FaceBook

Provides quick Provides quick snapshot of snapshot of ChamberChamber

Easy Easy communicationscommunications

Highlights Highlights eventsevents

Creates Creates invitationsinvitations

Shares photosShares photos

Putting LinkedIn to Putting LinkedIn to WorkWork

What is LinkedIn?What is LinkedIn?

A business networking site organized A business networking site organized around layers of connectionsaround layers of connections

You can create personal and business You can create personal and business profiles and affinity groupsprofiles and affinity groups

You must be a member and request a You must be a member and request a link to other members you knowlink to other members you know

You can integrate your other web You can integrate your other web components with you LI pagecomponents with you LI page

Keys to Succeeding Keys to Succeeding with LinkedIn with LinkedIn More complete public profile—acts as More complete public profile—acts as

3D resume with links and 3D resume with links and recommendationsrecommendations

Build meaningful personal and business Build meaningful personal and business connectionsconnections

Stay current with your connectionsStay current with your connections Prove why you are a “MUST” hireProve why you are a “MUST” hire Use ‘Answers’ to demo your expertiseUse ‘Answers’ to demo your expertise Tie in your blog and presentations to Tie in your blog and presentations to

amplify your perceived knowledgeamplify your perceived knowledge

Share your Share your professional professional accomplishments/statuaccomplishments/statuss

Share Your Knowledge: Share Your Knowledge: LinkedIn Answers and BlogLinkedIn Answers and Blog

So really… So really… Why should you care?Why should you care?

Social Media: Vital Social Media: Vital Component Component of 21of 21stst Century Marketing Century Marketing

114.5 M. US TV households114.5 M. US TV households 220 M. US web users; 1 B. globally220 M. US web users; 1 B. globally 120 M. blogs120 M. blogs 200 M. FaceBook members200 M. FaceBook members 38 M. LinkedIn members; all Fortune 38 M. LinkedIn members; all Fortune

5oo co.s5oo co.s 10 M. Twitter users10 M. Twitter users

Passionate word of Passionate word of mouth advertising from mouth advertising from your best customersyour best customers

Jump on or play catch Jump on or play catch up in a yearup in a year

But really…But really…

Social Media: The Least Social Media: The Least Expensive Expensive

Marketing Tool!Marketing Tool!

What should you What should you consider?consider?

(Before you set up your 1(Before you set up your 1stst account)account)

Your personal brand / Your personal brand / handlehandle

Will this account be Will this account be personal, professional personal, professional or a neutral blend?or a neutral blend?

Be Careful of WHAT Be Careful of WHAT you write!you write!

Digital footprints last foreverDigital footprints last forever

Are you committed to Are you committed to making this last?making this last?

Where do you Tweet Where do you Tweet from here?from here? Pick 1 tool and learn it before you Pick 1 tool and learn it before you

jump into everything and get jump into everything and get overwhelmed overwhelmed

Start the conversationStart the conversation www.Twitter.comwww.Twitter.com www.Facebook.comwww.Facebook.com www.Wordpress.comwww.Wordpress.com www.LinkedIn.comwww.LinkedIn.com

Questions?Questions?

Contact UsContact Us

Cyndee Woolley, APRCyndee Woolley, APR

Cell: (239)253-1217Cell: (239)253-1217

Email: Email: Cyndee@pbscontractors.comCyndee@pbscontractors.com

http://twitter.com/cmwoollhttp://twitter.com/cmwooll

Newt Barrett, VNGNewt Barrett, VNG

Phone: (239)494-8597Phone: (239)494-8597

Email: Email: newt@contentmarketing.netnewt@contentmarketing.net

http://twitter.com/newtbarretthttp://twitter.com/newtbarrett

Local Facebook Local Facebook Friends & TweeplesFriends & Tweeples

Greater Naples Greater Naples Chamber of Chamber of CommerceCommerce

Tammie NemecekTammie Nemecek Rep. Matt HudsonRep. Matt Hudson Friends of Naples Friends of Naples

OriginalsOriginals Brenda O’Connor Brenda O’Connor

@cmwooll@cmwooll @newtbarrett@newtbarrett @kpkfusion@kpkfusion @marc_meyer@marc_meyer @twitterzilla@twitterzilla @ambercadabra@ambercadabra @jonmcleod@jonmcleod @tweethelp@tweethelp

ResourcesResources

http://http://search.twitter.comsearch.twitter.com// www.TweetDeck.comwww.TweetDeck.com www.TweetGrid.comwww.TweetGrid.com http://www.allfacebook.com/2009/

02/facebook-privacy/