407-909-9036 How to Drive Revenue & Awareness Through Facebook.

407-909-9036 www.revenueperformance.com

How to Drive Revenue & Awareness Through Facebook

The Consumer is Now in Control

You must be:• Transparent• Trustworthy• Engaged • Responsive

You must embrace • Consumer Generated Media• The new travel planning process

Facebook Sales Funnel

Revenue Opportunity

Measuring Your Success

Facebook Insights

Facebook Insights Cont’d

Driving Revenue from Facebook Fan Pages

Profile Boxes Will No Longer Be Supported

Too Many Tabs?

VIP Membership

Custom Backgrounds

Facebook Basic Elements

Add Photos with Captions, Events with Descriptions, and a Discussion Forum

Badges and Fan Box

Publish Interesting and Relevant Content

Just How Often Should I Post?

Leverage the Power of Facebook Events

1. Twitter App – Automatically pull your tweets into your Facebook status. It will put a Twitter-themed box on your profile http://www.facebook.com/apps/application.php?id=2231777543

2. Static FBML – Add FBML and HTML applications to include more stylized elements to a Page like clickable images, anchor text and interactive content http://www.facebook.com/apps/application.php?sid=59c8a2bba844922b5153efc9b9eba237&id=4949752878&ref=s

3. Extended Info - Use HTML to customize any kind of content and create numerous fields beyond the standard Information categories; you can also name the box anything you want so it matches your page http://www.facebook.com/apps/application.php?id=2374336051&b

Free Facebook Apps

Promoting Your Facebook Page Make use of badges

Add custom html, fbml, flash boxes

Create events linked to your Fan Page

Encourage participation and interaction

Use your e-mail signature

Facebook Advertising5. Age Targeting

6. Birthday Targeting

7. Education Targeting

8. Sex Targeting

9. Workplace Targeting

10. Language Targeting

What’s New To Facebook

What’s New To Facebook (cont)

Open Graph Protocol

Thank You for Your Time Today!

407-909-9036 How to Drive Revenue & Awareness Through Facebook.

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Transcript of 407-909-9036 How to Drive Revenue & Awareness Through Facebook.

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