Four Ways to Keep Your Lead Scoring Updated

and RelevantLead Scoring for Smart People

part 6

Previously…

Previously…

•Lead scoring definition

Previously…

•Lead scoring definition•Types of lead scoring

Previously…

•Lead scoring definition•Types of lead scoring•Factors to consider when implementing

Previously…

•Lead scoring definition•Types of lead scoring•Factors to consider when implementing•Three lead scoring models

In this video…

In this video…

4 ways to keep your lead scoring model updated and relevant

1. Allow Input from Sales

Let Sales recycle leads back to Marketing

Let sales enter their own score

Compare scores

Track scores at inflection points

2. Track scores at inflection points

Look at average scores of opportunities which became deals

3. Review every quarter and make updates

Review feedback from Sales

Consider traits of new customers

Adjust for changes in the market

4. Test new things

A predictive model

Quick tip: Track scores

Interested in learning more?

Visit:

www.beachheadmarketing.com