CIPRsm

4GMORE OF THE SAME?

CIPRsm

WHAT IS 4G?

In telecommunications, 4G is the fourth generation of cell phonemobile communications standards. It is a successor of the

third generation (3G) standards. A 4G system provides mobile ultra-broadband Internet access, for example to laptops with USBwireless modems, to smartphones, and to other mobile devices.

Conceivable applications include amended mobile web access, IP telephony, gaming services, high-definitionmobile TV, video

conferencing and 3D television.

Recently, Android and Windows-enabled cellular devices have fallen in the 4G category. One base advantage of 4G is that it can at any point of travelling time provide an internet data transfer rate higher than any existing cellular services

(excluding broadband and Wi-Fi connections)

Two 4G candidate systems are commercially deployed: the Mobile WiMAX standard (at first in South Korea in 2006), and the first-release Long Term Evolution (LTE) standard (in Scandinavia since 2009). It has however been debated if these first-release versions should be considered

as 4G or not, as the technical definition below.

In the U.S. Sprint Nextel has deployed Mobile WiMAX networks since 2008, and MetroPCS was the first operator to offer LTE service in 2010. USB wireless modems have been available since the start, while WiMAXsmartphones have been available since 2010, and LTE smartphones since 2011. Equipment made for different continents are

not always compatible, because of different frequency bands. Mobile WiMAX are currently (April 2012) not available for the European market.

In Australia, Telstra launched the country's first 4G network (LTE) in September 2011 claiming "2–40Mbps" speeds and announced an "aggressive" expansion of that network in 2012.

Yeah, thanks Wikipedia. That’s a big help.

CIPRsm

SO… WHAT IS IT THEN?

CIPRsm

Brrrrrrrrrrrm

CIPRsm

WHAT’S ALL THE FUSS ABOUT?

CIPRsm

IMPACT OF FIXED-LINE BROADBAND

“$500 BillionOpportunity.”

Crandalland Jackson - 2005

CIPRsm

THE 3G DREAM

CIPRsm

THE 3G REALITY

CIPRsm

THE ORIGINAL 3G MESSAGE

CIPRsm

THE ‘REVISED’ 3G MESSAGE…?!

CIPRsm

THE 4G MESSAGE

CIPRsm

GAME CHANGER?

CIPRsm

4G REALITY -DEATH OF FIXED LINE

CIPRsm

4G REALITY –3RD WORLD LEAPFROG

CIPRsm

THANKSBENSCOTTROBINSON@GMAIL.COM

@BCSR

CIPRsm

Next Social SummerMedia Relations Modernised – Adam Parker 23 October 2012

Social Media and Politics 2012

Mark Pack & Ian Kirby 22 November 2012