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Reaching the 16-24 year old demographic to tell them why they should attend your college, university, trade school, or other type of institution of higher learning can be a daunting task for an Admissions Director. In order to differentiate your school from the thousands of competitors, try using these 4 creative content marketing tips. Content marketing and its sibling social media marketing are excellent ways to produce and distribute high-quality material that potential students will flock to. The more you can present the benefits of attending your school, and the ultimate draw of the experience that students will receive by attending, the more likely you are to be successful on the recruiting trail. Tell your brand's story, generate brand awareness, increase brand recognition and create an experience on your website and social media that is rivaled by none simply by using these content marketing techniques.