Post on 24-Feb-2016
description
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
3M™ Polarizing LED Task Lights
TL600• One brightness level• Simple task light• One color: black
TL1200• 5 brightness levels• For reading and
computer work• Two colors: black
and white
TL1800• 7 brightness levels• Fine detail work
such as blueprints and technical drawings
• One colors: black
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
Market Opportunity
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
Market Size: Portable Lighting Fixtures
Portable Lighting Fixtures = World demand for portable lighting fixtures totaled $11.9 billion in 2009 based on 5.6% annual growth • Includes desk, floor and table lamps, as well as a variety of smaller fixtures that primarily
target the consumer market Demand for portable lighting fixtures worldwide is expected to expand 4.4% per
year through 2014 to 13.8 Billion
Source: Freedonia Focus on World Lighting Fixtures, September 2010;
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
Products
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
Why Consumers Want• Polarizing Light Filter: reduces glare which
helps reduce eye strain and improve reading efficiency, improving worker productivity
• LED Bulb energy efficiency, longer life• End user can control the light in their
workspace• Up to seven brightness levels
(TL1800-B)• Aesthetic design to fit in current work
environments
Reasons to Carry• Task lighting part of complete
workspace solution• Increased average selling price with
3M Task Light proprietary light filter technology
New for 2014: Task LightingThe 3M™ Polarizing LED Task light reduces glare on surfaces which can help improve reading efficiency. It includes a longer life (lasts up to 25 years) and energy efficient LED bulb that is anti-flicker and does not produce ultraviolet light. The TL600 has a touch type on-off switch with single brightness level recommended for reading and using the computer. It's highly adjustable with a slim and stable anti-skid base allowing you to position light where you need it. The modern and stylish design in black will fit your office or home. It is UL approved. (SO35 Pricing)
Growth Initiative:• Work Environments
Availability Date• November 1, 2013
Call to Action • Merchandise in
catalogs and on-line
• Merchandise with enhanced content to drive conversion
• Feature as part of full-line 3M Workspace Solution
• Lead with basic task light TL600 with lower price-point and up-sell to TL1200 and TL1800
Overview
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Task Lighting Spec’s
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
Why 3M™ LED Polarizing Lamps
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
Why Task Lighting?
Improve comfort and increase productivity• Straining to see can be a distraction and take energy and concentration
Ability to see differs from person to person• Research shows visual performance for person in their 20’s is eight times better
than person in their 60’s Gives user control over the light in their workspace
• Posture, tasks, lighting in the room changes throughout the day Combined with overhead lighting can save money and have benefits to
the environment• Lighting accounts for 20-25% of electricity used annually in the US (EPA
estimate)
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
Why 3M Polarizing LED Task Lights Value Prop:
• Polarizing Light Filter: reduces glare which helps reduce eye strain and improve reading efficiency, improving worker productivity
• LED Bulb energy efficiency, longer life• End user can control the light in their workspace
• Up to seven brightness levels (TL1800-B)• Good-Better-Best strategy
• Basic light up to fine detail work• Aesthetic design to fit in current work environments• Highly adjustable to put light where you need it• Stable base won’t get knocked over and damaged
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
Features and Benefits Features Benefits
3M™ Polarizing Light Filter Polarizing light filter technology reduces glare on surfaces by up to 80% to help reduce eye strain*
Up to 7 Brightness Levels Easy Touch Sensor controls up to 7 levels of brightness for your every need
Aesthetic Design Modern and stylish to fit your office or home
LED Bulb Energy efficient (remain cool to the touch), longer life, anti-flicker, does not contain mercury
Highly Flexible Lamp adjusts up-down, left-right with ease
Easy to Position Fix then final position in place with a gentle tightening of the knob
Slim and Stable Base Stable base fitted with anti-skid pad sits well on all surfaces
No Assembly Required Hassle free
UL Approved Industry recognized, independent safety testing and certification
*The amount of reflected glare reduction in reading materials is dependent on viewing angle. Glare reduction is reduced by 50% at a 30 degree reflection angle from light to eye, and reduced 80% by a 60 degree angle from light to eye.
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
3M Polarizing LED Task Lights: Reduce The Glare. Improve/Increase Your Comfort. Before After
• Reduced glare and improved lighting can help increase reading efficiency
• Working on ways to demonstrate on-line• Sales rep demo: task light with and task light without polarizing film
Need to re-shoot this image with more current technology
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
3M Polarizing LED Task Lights Channel strategy:
• Maximize visibility: come up in search for “Desk Lamps” and “Task Lights”
• Feature and promote TL600 (base model) and drive to page that features full-feature SKU’s
• Enhanced content to increase conversion:• Use icons with product copy• Demonstrate anti-glare with video
Communication Strategy:• Lifestyle imagery that enhances the design
and value prop• Communicate benefits of anti-glare through
photography and video• Build sustainability case through energy
efficiency
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo
3M Polarizing LED Task Lights – Sales Support On-line assets:
• Enhanced content• Targeted e-blast to decision makers: ergonomist
Promotions:• Diamond rewards program for rep groups• Consumer rebate program (?)
Literature:• Workspace full-line brochure• New product brochure, sustainability brochure
Sales tools:• Demo task lights• Workspace seminar