3D PRINTING @ L’OREAL

TECH’DAY Allizé October 1st 2019

Anne DEBAUGE – Digital Transformation Pack&Dev

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CONSUMERS TODAY

WE WANT PRODUCTS THAT MEET

OUR SPECIFIC NEEDS

WE WANT NEW EXPERIENCES

WE ARE ECO-CONSCIOUS

WE WANT SAFE PRODUCTS

WE WANT TO FIND ANY PRODUCT,

ANYTIME, ANYWHERE

WE ARE HYPER-CONNECTED

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CONSUMERS TODAY

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5 KEY PRIORITIES

ACCELERATED DEVELOPMENT

AUGMENTED PRODUCT

AGILEOPERATIONS

PERSONNALISATION NEW FRONTIER :DATA/AI/ANALYTICS

Impatient Connected AnythingVersatileImpatient

Individualsolutions

ImpatientAnywhereAnytime

Personalized

NEW CONSUMERS4

WHERE DO WE USE 3D PRINTING ?

Finish good Mockups Plants Injection mold PLV Bioprinting

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TTM GAINS ON PACK&DEV DIGITAL PROJECTS

0 5 10 15 20 25 3035

RPA GAIA

Augmented info App

Magellan App

Elium

Instalaunch

IODA

Cobot MU

L'OREAL GO

Costing Tool

Digital Simulation

Virtual reality

Graphic Chain

Digital Printing

Mold 4.0

Digital BAT

3D printing proto&FI

3D printed launch

weeks

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3D PRINTING VISION

3D printed Mockup

In house

Pilot molds S/T

3D printing Metal Molds +

factory tools3D Production

New Ecosystems

New Business Model

CONTROL TOOLS

SPARE PARTS

In house

CAD + 3D printing

in house

1st Launch April 2019

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TECHNOLOGIES EVOLUTIONS

8

CHAOS & AMAZEMENT

IPHONE MOMENT

DISAPPOINTMENT

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1ST LAUNCHBY 3D PRINTING

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1ST LAUNCHBY 3D PRINTING

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ADDUP TECHNOLOGY LBM – LIMITED EDITION OF 50 SAMPLES

11

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FINISHING STEPS

12

Steel MLCM 316L

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FINISHING STEPS

13

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SHARING OF OUR LEARNING

14

1. ALWAYS INCLUDE ALL STEPS IN IMPLEMENTATION, DO NOT WORK IN SILO

2. NEW APPLICATIONS NEW CHALLENGES

3. OPEN MINDSET

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1

5

1 4 53D DESIGN 3D TECHNICAL DEFINITION &

DIGITALE SIMULATION

SKETCHES MOCKUP FABRICATION

2 33D PRINTING

«DIGITAL PACKAGING FACTORY » : FROM IDEA TO MOCKUP

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FROM YOUR 3D CAD

TO YOUR PROTO IN 24H

PACK DEVELOPMENT

16

Since

1993

33 3DPrinters in

6 3DLab

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RAPID PROTOTYPING

Development of transparent mock-ups to approve fill levels

DESIGN & DEVELOP

- 1 month

Risk

New field

Sharing PP like

development with external

3D printing community

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USERTEST CUT

Ambre Solaire – CUT Renovation. Internal printing of 200 adaptors instead of launching pilot tooling

- 11 weeks

- 1 mold

TTM

DESIGN & DEVELOP

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ALL VALUE CHAIN

• Optimal conceptions

Deployment WW 9000 mockups

• Anticipate risks with CUT

• Tool adjustments

• subcontractors assistance

• Agile FI

• Quality tools

• Reduce format

change time

Right first Time Better partnership Better performance Agility

DESIGN& DEVELOP SOURCE SERVEPRODUCE

+ 30 3DPrinters

in 23 plants

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PROTO-TOOLING

Development of format parts for line trials

PRODUCE

FI - 11 weeks

New field

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PUCKS & PRODUCTION CHANGE PARTS

21

FI - 11 weeks

New field

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ASSEMBLY TOOLING

Valentino: New formatSpecific tooling for alignment & manual assembly of ring

PRODUCE

Ergonomy/Quality

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PROTO-TOOLING

Internal design and fabrication of change parts for assembly

PRODUCE

Agility

New field

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PROTO-TOOLING

Garnier: Fresh Mix powder filling & assemblyInternal fabrication of precise tools for compatibility & sub-contract filling

SOURCE

- 3 weeks on compat

ETP no weight

0 defects

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PROTO-TOOLING

Specific tooling for alignment checking

PRODUCE

- 3 weeks

Right First Time

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RAPID PROTOTYPING

Line trials using steel-charged PLA to replicate centre of gravity with glass

Printed, steel-charged PLA

Density = 2.5

Old format, glass

Density = 2.5

PRODUCE

- 4 weeks

New field

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- 4 weeks stock

QUALITY CONTROLS

Development of label control guides

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GRIPPERS

28

- 4 weeks

stock

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EXPERIMENTAL TOOLING

29

Big-bag deformation

simulation

- 2 weeks

New field

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3D PRINTING WET POWDER TOOL Gains

- 3 weeks

better quality

new fields

PILOT MOLDS

31

15 days - 3 000 €

100 pieces

60 days - 20 000 €

+1000 pieces

Prodways technologie

Somos Plastcure Rigid 10500

Injection de PP, PE et PET

Cresilas technology

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SHARING OF OUR LEARNING

32

1. TRAINING CAD+USES

2. SELF-SERVICE USE

3. UNLEASH TALENTS

4. RECOGNITION INITIATIVES

5. COMMUNITY ANIMATORS

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MATERIALS

34

• CARBON RPU70 DLP

• 3D SYSTEM PA12 SLS

• HP PA 11 MJF

• EXCELTEC PA11, PA12 TPU SLS

• RICOH PP SLS

• FOOD GRADE : FDM, ARBURG…

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WASTE IN FILAMENT

Trials with extruder 3devo

Work in progress no waste to recycle mockups into new mockups

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3D PRINTING PERSONAL USES

UPSKILLING

TEAMS

Gains

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SHARING OF OUR LEARNING

37

1. NEVER STAY ON PRECONCEPTIONS

2. BE CURIOUS

MERCI