3.a) TRACY JOHNSON...Tracy Johnson Channel Manager •Registrar Portal •Recent Research...

Post on 01-Jun-2020

3 views 0 download

Transcript of 3.a) TRACY JOHNSON...Tracy Johnson Channel Manager •Registrar Portal •Recent Research...

Registry update

Tracy JohnsonChannel Manager

•Registrar Portal•Recent Research •E-learning content

Registry update, May 2018

Registrar Portal

• Define access for staff

• Easier for Admins

• Invoicing for foreign registrars

• View more information per page

• Two Factor Authentication

Learning content

Opportunity for Registrars and Re-sellers to engage in learning via live e-learning sessions

https://vimeo.com/internetnz/portfolios

Colmar Brunton research

• We commissioned research to better understand perceptions of the .nz domain space among business and consumers

• The surveys were conducted between 21 August and 3 September 2017

• https://registry.internetnz.nz/resources/market-research/

Consumer results

1,000 respondents took part in the consumer survey

Awareness of domain names - Four out of five people are aware of what a domain name is,

consistent with results from 2015

Colmar Brunton 2017, Consumer results Registry update, May 2018

Using a domain name in print advertising is effective for nearly two - thirds of people

Colmar Brunton 2017, Consumer results Registry update, May 2018

Perceptions of domain names - In comparison to other websites .nz is trustworthy, reliable, secure and good value

Colmar Brunton 2017, Consumer results Registry update, May 2018

A mobile phone is the most commonly used device for accessing the internet, followed by a

laptop computer

Colmar Brunton 2017, Consumer results Registry update, May 2018

Colmar Brunton 2017, Consumer results Registry update, May 2018

With the increase in internet access via a mobile theimportance of having a compatible website is alsoincreasing

Using the Internet

Colmar Brunton 2017, Consumer results Registry update, May 2018

Business results

1,100 respondents took part in the business survey

Colmar Brunton 2017, Business results Registry update, May 2018

Awareness and use of domain names

Colmar Brunton 2017, Business results Registry update, May 2018

Why businesses choose a domain name other .nz

Colmar Brunton 2017, Business results Registry update, May 2018

The CEO, Managing Director or Owner of a business is the person most likely to be responsible for, and influence the decision about the business domain

Colmar Brunton 2017, Business results Registry update, May 2018

Perceptions of .nz websites

Colmar Brunton 2017, Business results Registry update, May 2018

Experience registering domain name

Thank you

Tracy JohnsonChannel Managertracy@internetnz.net.nz