Post on 07-Apr-2018
8/4/2019 38639441 Detailed Project Report on How to Start a Hotel in Bhopal
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By Chaitany Joshi &
Richa Rajoria
DETAILED PROJECTREPORT
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GENERATION OF IDEAS
There are 4 ideas of
business:
Travelling agency
Hotel
Bike showroom
Super market
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HOTEL ARERA
In this step we find
the hotel as the
best idea for thebusiness because it
has a wide scope
and has less risk
and more returns.
INITIAL SCREENING
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IS THE IDEA PRIMA FACIA
PROMISING?
YES.
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INDUSTRY ANALYSIS
An establishment
that provides
lodging and usually
meals and other
services for
travelers and other
paying guests.
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CLASSIFICATION OF HOTELS AND
TARGET AUDIENCE 1. Based on location
City center- Example: Taj Mahal, Mumbai
TARGET AUDIENCE: Highway Travelers, Adventuresport groups.
Motels
TARGET AUDIENCE: families and recreational
groups, low and middle income groupsSuburban hotels
TARGET AUDIENCE: High Income Group, Businessclass, Foreigners.
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Airport hotels
TARGET AUDIENCE: FrequentFlyers.
Resort hotels
TARGE
T AUDIEN
CE
:Vacationers, tourists, health
conscious audience.
Floating hotels
TARGET AUDIENCE:
Domestic and International
Tourists.
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. Based on Size of Property
Small hotel: hotel with 100 rooms and less
may be termed as small hotels.
TARGET AUDIENCE: Individual and SmallGroups of wedding ceremony and other
parties
Medium sized hotel: hotel which has 100-300
rooms is known as medium sized hotel.
TARGET AUDIENCE: Depend upon the
locations and requirements.
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Large hotels: hotel which havemore than 300 rooms are
termed as large hotels.
Mega hotels: are those hotelswith more than 1000 rooms.
TARGET AUDIENCE: These aregenerally 5 star hotels andhence it is preferred by alliedclass and business houses
Chain hotels: these are the
group that have hotels in manynumber of location in India andinternational venues.
TARGET AUDIENCE: Regular Guests.
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. Based on the Level of Service
Economy/ Budgethotels
Mid market hotels
Luxury hotels:
TARGET AUDIENCE:According to the
need and payingcapacity of thecustomers
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. Based on the Length of Stay
Transient Hotel: 1 or
less than 1 day.
Residential hotels:2
ormore than 2 days.
Semi residential hotels
combination of bothtypes of hotels
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Based on Theme
Heritage hotel: Noor-
us-sabah
Ecotels
Spas
Boutique hotels
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1. Commercial hotel
2. Convention hotels
3. Resort hotels
4. Suite hotels
5. Casino hotels
Based on Target Market
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On the basis of stars:
1. One star
2. Two stars
3. Three stars
4. Four stars
5. Five stars
6. Seven star7. Ten star
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HOTEL BUSINESS PLAN
This system is the way
you plan on running
your business so that
your customers will
be totally satisfied
with your service and
want to visit yourestablishment again
and again.
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Hotel Business Plan System
A Hotel Business
Plan System is
what makes a
business run in an
expedient manner.
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The First System
The first part of
your Hotel Business
Plan System should
include how you will
run the day to day
operations of your
Hotel Business.
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The Second System
The second part
should include all
of the equipment
you will need to
operate your
Hotel Business.
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The Third System
Are you going to selffinance it or are yougoing to borrow the
money from yourfriends and family? Orare you going to useyour credit cards? Are
you going to obtainfinancing from abank?
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The Fourth System
The fourth part ofyour Business System isfiguring out where your
Hotel Business will belocated. Are you goingto rent or lease abusiness location? Are
you going to buy abuilding for yourbusiness?
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LOCATION OF THEHOTEL
The hotel will be
located near the
habibganj station
in Maharana
Pratap Nagar in
Bhopal.
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NAME OF THEHOTEL:
HOTEL ARERA-
EK BAR AAYENGE, TOHBAR-BAR PAYENGE
HOTEL
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CAPITAL REQUIRED
The capital required for starting the hotel in
the locality, it will be require about 1.5 to 2
crores.
Cash in Hand 1.5 Crores
Bank Loan State Bank Of India
LoanA
mount-
1 crore
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Product & services
Laundry service
24 hour service
Safe deposit lockers
Cyber caf
Business center
Travel desk Foreign exchange
service
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Doctor on call
Boutique
Spa Swimming pool
Direct dial telephone facility
Credit card accepted
Health club
Book shop
Parking at owners risk
Postal services
Car hire service
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Flowers can be
organized at
request
Baby sitting
Banquets
Vegetarian
Restaurant & bar
Online booking
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UNIQUE SELLING POINT OF THE
HOTEL
The unique selling preposition of the hotel is
the cheapest rate and delivering of maximum
product and services. The hotel will be having
less prices for all services comparing to the
competitors.
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FINANCIAL & TECHNICAL ANALYSIS
The cash in hand with us is 1.5 crores.
1 crores will financed by the bank as aloan.
The following product and services aredone on the contract basis:
1. Laundry sevice
2. Cyber caf3. Foreign exchange service
4. Flowers can be organized at request
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SOURCES OF INCOME
Sales of services
Commission by agentsService tax
Interest on bank deposits
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Expenses :
Purchasing of material
Working capital expenses
D
elivery service expenses Maintenance expenses
Labour cost expenses
Advertising cost expenses
Taxes expenses
Insurance expense
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Electricity expense
Energy and water expenses
Reservation expenses
Cleaning expenses
Laundry expenses
Guest transportation expenses Linen expenses: towel, face
cloth, blankets, pillow etc.
expenses
Food & Beverage expenses
Telephone expenses
Administrative & General
expenses
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Hotel departments:
Rooms Division Department Food & Beverage Department
Telephone Department
Administrative & General Department
. Marketing Department
Property, Operation andMaintenance
Data Processing Department
Human Resources Department
Guest Transportation Department
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Financial Reporting Centers:
Revenue Centers Generate Revenue
through sales of Products and/or Services to
Guests
Rooms
Food and Beverage
Telephone
Gift Shops
Garage and Parking
Other Operated Departments
Rentals and other Income
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Support Centers
those departments that have minimal Guest
Contact and do not produce Sales. Yet, they
do provide services to Revenue Centers,
which, in turn, provide Services to Guests.
Administrative & General
Marketing
Property Operation and Maintenance
Data Processing
Human Resources
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Other FinancialReporting Centers
include Energy Costs and
Fixed Charges (Rent
Expense, Property Taxes,
Insurance Expense,
Interest Expense,
Depreciation and
Amortization Expenses)
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Each Financial Reporting Center should be
assigned an Identification Number
Financial Reporting Center Identification Number
Rooms 11
Food and Beverage 15
Telephone 17
Administrative & General 31
Marketing 36
Property Operation andMaintenance
38
Energy Costs 41
Fixed Charges 51
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ROOMS CATEGORIES & RATES
TOWER WING ROOMS - 5000- SUPERIOR ROOMS - 4750
DELUX ROOMS - 4500
ARERA CLUB ROOMS - 3750
EXECUTIVE SUITES - 4000
LUXURY SUITES - 4250
WING ROOMS - 2000
LUXURY GRANDE ROOMS - 2500
ARERA ECONOMY ROOMS - 1000
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COMPETITORS:
Noor-us-sabah Palace
Jehen-numa Palace
Hotel Pukhraj
Hotel Tulsi Exotica
Hotel Nisarga Hotel Samrat
Hotel Savera-Inn
H
otel Lake View Ashoka Hotel udit plaza
Hotel Sonali
The mark
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CHAITANY JOSHI &
RICHA RAJORIA