37 Easy Ways to Boost Facebook Engagement

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37 Easy Ways to BoostFacebook Engagement‘A-Ha!’ Tribe 101 Webinar, February 2014

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About the ‘A-Ha!’ Tribe in 2014

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What’s on the Path Ahead…• 3 reasons why engagement

matters deeply to Facebook• 37 – yes, count ‘em, 37! – tips,

tricks, resources, and tactics for boosting engagement

• All broken down into 13 verb-tastic categories!

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Why is engagementa big deal?

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1. Facebook lives and dies

by it.

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2. Facebook is cracking down!

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3. Emotion, Story, Brevity

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Rock Your Brand

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Brand: Be confidently meaningful.“You boost engagement by becoming confidently meaningful to a core target audience that resonates with your message, mission, and vision.”--Lani said that!

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Brand: Commit to being consistent. 2

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Brand: Give it the 1-2 punch. 3

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Enhance Your Images

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Images: Add text. 4

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Images: Get peeps (tagged) in the picture.

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Images: Multiple pictures? Even better.6

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Mojo Your Video

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Video: Double post your videos. 7

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Video: Shorter is better. 8

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Video: Go the extra mile. 9

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Upgrade Your Status

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Status: The “See More” is your enemy.10

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Status: Make it headline news. 11

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Status: Create the gap. 12

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Rethink Your Links

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Links: Think timely, relevant, authoritative.

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Links: Customize EVERYTHING. 14

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Links: Act before you link. 15

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Optimize Your Offers

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Offers: Scarcity, urgency both work on FB.

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Offers: Create offers in the right place. 17

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Offers: Free is better than discounts. 18

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Attend to Your Events

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Events: Promote your Event page off-site.

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Events: Run a contest on the Event page.

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Events: Share your Event with specific Lists.

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Master Your Milestones

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Milestones: Use ‘em for non-Milestones.

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Milestones: Use your Status Update tips.

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Milestones: Backdate from time to time.

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Maximize Your Insights

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Insights: Post when your peeps are there.

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Insights: Build on what works for you.26

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Insights: Identify your peak performers.

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Pump Up Your Promotions

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Promotions: Match the prize with the target.

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Promotions: Minimums, not maximums.

289 5818187

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Promotions: Ignore Facebook’s new rules.

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Amplify Your Advertising

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Advertising: It’s all about the targeting.31

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Advertising: Create “Lookalike Audiences.”

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Advertising: Go for the Mobile News Feed.

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Kick Up Your Karma

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Karma: Get active as your Page. 34

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Karma: Tag (not share), with compliments.

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Karma: Reply to EVERYONE. 36

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And finally…

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The ‘A-Ha!’ Tribe Agenda for 2014

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Play YOUR Game! 37

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Thank you!What was one of your favorite engagement ideas shared in this slide deck? Tweet it!• @EpiphaniesInc• #AhaTribe• http://AhaTribe.com

37 Easy Ways to Boost Facebook Engagement

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