Transcript of 3.11 understanding operational objectives - moodle
1. Do Now AS Reminder Can you remember what the following are?
Effective Operations Capacity Utilisation Dealing withCustomer
Service suppliers Quality
2. Understanding Operational Objectives
3. Learning ObjectivesBy the end of the lesson you should be
able to:1. Understand the range of operational objectives typically
set by larger businesses.2. Understand how internal and external
factors can influence the setting of operational objectives.
4. Understanding Operational ObjectivesWhat are
operationalobjectives?Targets set in relation tothe production
processor provision of aservice.Targets can includeoutput levels or
unitcosts.
5. What do the operations function do?Decide where to
produceDecide what production facilities are neededChoose best
production methodsManufactures the productOrder supplies and
chooses suppliersMonitors qualityResearch new production
processesEnsure efficiencyMotivates staff
6. What objectives might they have?Operational objectives:
quality cost targets volume targets innovation efficiency
environmental targets benchmarking innovationResearch:1. Find a
description of each operational target.2. Research businesses and
find at least one real-life example of each of the operational
objectives listed above.
7. Operational Objectives Research Questions1. With use of an
appropriate example, explain what the term operational objectives
means to a manufacturer of soft drinks, such as Coca-Cola.2.
Analyse the role of environmental targets within the supermarket
industry.3. What might be the operational targets of an online
insurance company such as Direct Line?4. Discus the potential
advantages of adopting a policy of benchmarking between NHS
Hospitals.
8. What are Internal and Externalinfluences on operational
objectives? Internal Resources available Ethics of the company
(fairtrade?) The corporate objectives Brand image External
Competitors performance Customer expectations Supplier actions
Economic changes Demographics
9. Operational objectives and Mr BeanDave WoodwardCEO Heinz UK
& IrelandAge 45Started at John LewisThen MarsThen CokeThen P
& G
10. Mr Bean article questions1. Four years ago Heinz was a UK
market leader, what was the problem with the company?2. What was
the Operational Strategy adopted by Dave Woodward?3. How much
impact has this strategy made dry grocery vs the rest of the
market?4. Provide two examples of the output of this strategy5.
Despite the recession how have Heinzs revenues been doing?6. Whats
the nature of the next wave of this strategy hinted at in the
article?7. What is an alternative/additional strategy discussed in
the article and why has it been dismissed?8. Can you identify a
third strategy referred to?9. Given that ketchup and beans are
about as mature as markets get where is growth going to come from
in the future?
11. FinallyIdentify and explainthree key words fromtodays
lesson.
12. Re-cap Learning ObjectivesYou should now be able to:1.
Understand the range of operational objectives typically set by
larger businesses.2. Understand how internal and external factors
can influence the setting of operational objectives.