Eduardo Prádanos @EduardoPradanos eduardopradanos.com

Ibermedia Programme - La Paz (Bolivia) - September 2015

30 things I have learned creating contents

Who am I?

Eduardo Prádanos Grijalvo •  Currently creating an innovation agency (launch in

October / November 2015)

•  Founder Innovación Audiovisual •  Director

Postgraduate Branded Content & Transmedia Storytelling (Inesdi)

•  EuroTransmedia advisory board member

•  Teacher at International School of Cinema and TV (Cuba)

•  Twitter: @EduardoPradanos •  My blog: eduardopradanos.com •  SlideShare - LinkedIn

1. ‘Connect & Develop’ is the future of innovation

2. Unstoppable force is in the collective

Innovación Audiovisual

A Transmedia project which includes a blog where more than 80 signatures expose our ideas, a monthly forum, a collaborative group and podcast

The seed

Editorial calendar

The blog http://innovacionaudiovisual.com/

40 authors

Production

Creativity

Analitycs

Content

Transmedia

Storytelling

Social Media

Secret group on Facebook: collaboration and joint assistance

Forum #InnovaciónAudiovisual

Our Manifesto

Production

Creativity

Analitycs

Content

Transmedia

Storytelling

Social Media

Education

Direction

Music

Sociology

Sports

Law

80 authors

Weekly radio section (and podcast)

Our dinners

3. It’s very difficult to stay focused

4. Our consumption content increases everyday

Source: Nielsen, 2015

5. Contents will be great if we really think big from the beginning

http://www.bettercallsaul.com/ ‘Empieza algo nuevo’ (IKEA)

https://www.youtube.com/watch?v=r4L3yGCGLQk

6. 'Swing' is now fashionable but 25 years ago I already played basketball :-)

7. Millennials are actually digital illiterate

http://www.theatlantic.com/education/archive/2015/04/digital-natives-yet-strangers-to-the-web/390990/

https://medium.com/backchannel/a-teenagers-view-on-social-media-1df945c09ac6

8. We always love good stories

#co

rre

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ess

olo

corr

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https://youtu.be/_r3SWEGU-HE

9. Customers trust on people who look at their eyes

http://innovacionaudiovisual.com/2014/06/26/la-teoria-del-brillo-en-las-marcas/

10. You don´t need to focus just on sales to get sales

https://youtu.be/5keczOhu0AU

http://www.telegraph.co.uk/culture/film/filmreviews/10614055/The-Lego-Movie-review.html

“Never before have I felt less like a film was selling me a product, and then left the

cinema more desperate to fill my house with the product it wasn’t selling”

(Source: Telegraph)

11. There are different types of spoilers

https://youtu.be/WAPNxU-m1Gw

12. Trash TV has damaged more than what I thought

13. Many people stopped reading in exchange of looking at Facebook

http://eduardopradanos.com/2015/01/22/nos-hace-la-hiperconexion-mas-infelices/

14. Facebook is unstoppable

http://www.express.co.uk/life-style/science-technology/601367/Facebook-unstoppable-one-billion-users-single-day

http://www.territoriocreativo.es/etc/2015/08/facebook-es-ya-la-octava-compania-mas-grande-del-mundo-dos-motivos.html

Inst

an

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Interés doble de Facebook: aumentar el tiempo de permanencia en el site y obtener un 30% de los beneficios por publicidad.

Posibilidad de incluir publicidad

Computa el tráfico al medio directamente (Comscore y Analytics)

Las grandes cabeceras obtienen de media un 60% de su tráfico a través de referencias en Facebook (Fuente: Wall Street Journal).

El 48% de los encuestados había leído noticias de política en Facebook en la semana anterior a la consulta (Fuente: Pew Research Center)

El ahorro de tiempo para consumir el contenido —conlleva un paso menos y tarda en cargar 10 veces menos— aumenta la cantidad de visionados de cada pieza de vídeo.

Facebook Anthology

Facebook Creative Shop

http://bit.ly/1dWOSzd

15. Video wins

http://www.digitaltrends.com/home-theater/online-video-will-dominate-internet-traffic-by-2019/

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16. Usual faces are the most credible

La Paz (Bolivia)

elrubius

Carlos Boyero

https://youtu.be/dbMdiPSpHhg

https://youtu.be/8W5g4IDBx38

https://youtu.be/d4AYNMKhDdk

https://www.youtube.com/user/EvanTubeHD

https://youtu.be/BHKTX1wi9HI

https://youtu.be/qEbNkatQ1E4

English: http://eduardopradanos.com/2015/07/13/why-i-left-havas-and-what-im-up-to-now/ Spanish: http://eduardopradanos.com/2015/07/08/por-que-me-fui-de-havas-y-en-que-ando-metido-ahora/

Reality blogging?

17. There are real geniuses of snack content

Viners

https://twitter.com/HP/status/499956375255269376

https://youtu.be/B9Tx6olI3l8

https://vine.co/v/MQOOJ30jvLn

https://vine.co/v/M9LuOI5tEeO

https://youtu.be/8W5g4IDBx38

https://youtu.be/zHCy8nDcXRo

https://youtu.be/iPvoq_h4p4A

(*) Although long formats must survive

18. We are going to kill influence marketing before it has been born

19. If there is live streaming video, much better

20. Despite all this (and fortunately) there is a big gap for the radio

21. #ContentStrategyIsNewCreativity

22. It´s extremely hard to get User Generated Content

BBC Taster: Cocreation and prosumers

http://www.bbc.co.uk/taster/

http://www.bettercallsaul.com/ “We are still just scratching the surface”

Ralph Rivera, director of BBC future media:

http://www.bettercallsaul.com/

“We have never really challenged the storyteller to tell their story in a different way, to tell it in a way that takes advantage of what the technology makes available. How do we take the internet and go from it being a distribution platform to being a medium unto itself?”

http://www.bettercallsaul.com/

“I believe that is the challenge for all media companies going forwards, and that is the challenge that we are going to be taken on and we are going to do that in the open, engaging with the public to let us know how we are doing”.

23. The audience, inadvertently, demands Transmedia strategies

http://www.bettercallsaul.com/ El Ministerio del Tiempo

https://youtu.be/EujaUIiPr4w

Vodafone Yu

Marta Gasset (Vodafone): “We wanted to be the favourite brand for young people”

http://www.bettercallsaul.com/

http://www.bettercallsaul.com/

http://www.bettercallsaul.com/

https://youtu.be/UeAP7IEh2UA

24. Technological innovation applied to content generation is unstoppable

25. Twitter doesn´t find its way

26. Social Networks are synonymous with a lot of work and complains and

less money

Fue

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: Clie

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27. One-click purchase is the biggest enemy for bad managers

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29. Even a great content must have Paid Media

29. Human beings seek the way to find interesting content

http://innovacionaudiovisual.com/2015/02/10/el-paquete-algo-mas-que-el-netflix-cubano/

30. Best of all is I still have so much to learn!

Eduardo Prádanos Grijalvo •  epradanosg@gmail.com •  Twitter: @EduardoPradanos •  My blog: eduardopradanos.com •  SlideShare - LinkedIn

Thank you! ;-)