MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Authors’ Conversation• Barry Libert, author of Barack, Inc. • Don Tapscott, author of Grown up Digital

Social Media for Business: Social Media for Business: 3 Winning Lessons3 Winning Lessons

www.mzinga.com l February 2009

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

The Authors

2

Barry Libert, author of Barack, Inc.

• Chairman, Mzinga• Board Member at Innocentive and Wharton’s SEI Center

www.barrylibert.comwww.barackinc.comTwitter: @blibert

Don Tapscott, author Grown Up Digital & Wikinomics

•Chairman, nGenera•Thought leader on IT, Business Strategy, Management,•Adjunct professor at University of Toronto’s School of Business

www.dontapscott.comwww.grownupdigital.comTwitter: @dtapscott

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Moderator & Supporting Cast

3

Dave WilkinsSenior Director, Product Strategy at Mzinga

dave@mzinga.comTwitter: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnh

Alexa ScordatoSocial Media Marketing at Mzinga

ascordato@mzinga.comTwitter: @alexa alexascordato.com

Alexa will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 4

Let’s go over a few logistics…

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 5

The World Is Changing Observations from the Authors

The Future of Business is Social Important Lessons

What You Can Do How to Get Started

… and the three big ideas we’ll be discussing

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Idea #1The World Is Changing

6

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 7

Cool, social, and embraced change

The results: $750M raised + 69,456,897 votes

How can businesses win too?

Obama was:

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 8

• Driven by eight norms: freedom, customization, scrutiny, integrity, collaboration, entertainment, speed, and innovation

• They’re entering the work force • What does this mean for business?

The NetGen is:

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Businesses are thinking about social technologies.

9

Is there a digital divide?

????????????

Net Gens already use them.

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 10

There are new ways to lead…

“No Drama Obama”

•69% positive PR coverage•Millions of YouTube views•2008 Marketer of the Year

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 11

There are new ways to manage…

"Don't just use Millennials as foot soldiers. Treat them as peers. Listen to their suggestions. Let them collaborate with you. Don't run our group like a liberation hierarchy. Give them real power and they'll surprise you positively."

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Idea #2The Future of Business is Social

12

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 13

Connect with others

Connect with people on 17 social networks and my.barackobama.com

Result: 13M person database, 20M YouTube views, 4.6M Facebook friends

Obama used social technologies to…

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 14

• Use social technologies to connect and empower each other

• By 2015, they will make up 47% of professionals.

• Result: A smart, innovative and social workforce.

NetGeners do too.

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Idea #3 Getting Started

15

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 16

Let’s consider think through some options…

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 17

• Start experimenting with new technologies in your personal life

• Delicious, Twitter, Blogger, Facebook, etc.

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 18

• Collaborating, listening, and empowering

• Improve communication, drive deeper sharing, and capture expertise

• Social technologies for to change the way you do business

Or start investing in:

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

“It’s about all of us.”

-Barack Obama

It’s not about you.

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Any Questions?

20

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Other ResourcesOther Resources

www.mzinga.com l February 2009

wearesmarter.orgbarackinc.comamazon.com

amazon.comNgenera,com

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Thank You!

22

Barry Libert

Twitter: blibertwww.barackinc.comwww.mzinga.com

Don Tapscott

Twitter: @dtapscottwww.grownupdigital.comwww.ngenera.com

Contact us to learn more:• Executive Social Strategy Seminars• Social Software Technologies & Services• Training Programs & Workshops

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Thank You!Thank You!

www.mzinga.com l February 2009

Dave WilkinsMzinga Sr. Director of Product Strategy

dave@mzinga.comTwitter: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnh