Make your infographic informative as well as visually pleasing

Give it a headline that tells the reader what

they will learn

Script the infographic’s flow to tell a story from

beginning to end

Tips for Making Them Informative and Creative

Inf graphics:

—Wm. Shakespeare

according to UBM’s research:decision makers

tend to rely on

eight different asset types

to get information to

support buying decisions

Content marketers need

a variety of content for

mats

to reach prospects.

Infographics are an important part of the mix. In fact, they are the fastest growing content marketing tactic for the second year in a row, according to Content Marketing Institute and Marketing Profs research.

No Story=

The rise of infographics is hardly surprising considering the increasing demand for content that’s easy to consume (and share).

Just Another Pretty Picture…

…and that won’t exactly help you engage the audience or showcase your thought leadership

Support the story with visuals

Don’t Make the Reader Work Too Hard

Flesh out your narrative

Illustrate your story with a design that draws the viewer in and reinforces key information.

Follow the bard’s advice and provide

just the right amount of data and content

The visuals in an infographic exist to support the story—not the other way around.

too brief: too long:if the infographic is…

At every stage, you’ll want to hook your

audience and lead them to the payoff of useful

information in an entertaining package.

the reader will

walk (click) away

unsatisfied.

Putting Infographics to Work

Although they can be used at any stage of the buying cycle, infographics are particularly potent when used to create awareness or for solution comparisons in the consideration phase.

the whole point

of quickly exposing

viewers to a

concept is lost.

@CYNC_marketing

UBM’s team of content marketing writers and designers has a wealth of experience in helping clients craft powerful stories in a visually arresting manner.

let us help you tell your story

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http://www.CreateYourNextCustomer.com

mailto:cync@ubm.comTo get started, contact cync@ubm.comFor marketing insight and research, visit CreateYourNextCustomer.com