Post on 08-May-2015
description
#MathNotFeelingsdaftlabs.com/slides/ASE14
@jtgraphic
james thompson
( test yo’ shit )
paid ads
103 rule
103 rule ( 10 x 10 x 10 = 1000 )
( 10 x 10 x 10 = 1000 )103 rule
look-alike campaigns
103 rule ( 10 x 10 x 10 = 1000 )
look-alike campaigns
pass demographic data with urls
specific, timely, differential CTAs
specific, timely, differential CTAs
keyword replacement
specific, timely, differential CTAs
keyword replacement
‘arrow trick’
specific, timely, differential CTAs
keyword replacement
‘arrow trick’
102 variations
optimizely
optimizely
chartreuse
optimizely
chartreuse
parameter based variation ( 103 )
#MathNotFeelingsdaftlabs.com/slides/ASE14
@jtgraphic
james thompson