Post on 20-Aug-2015
3 Easy Steps to Social Media Success:
How Social Media Brought in a $170,000 Order
Tony ZayasInteractive Media ManagerProforma
Objectives
• Simplify Social Media for Business
• Take the Scare Out of Search Engine Optimization
• Immediately Actionable Takeaways
Webinar Agenda
Why NowNew Rules of MarketingThis Means BusinessOvercoming ChallengesCase Studies & ResultsAction Blueprint
What if we knew what they were thinking?
Why Now
Back To A Simpler Time…
Back To A Simpler Time…
CommunityTrustLoyalty…NOW
Information Overload Age
Unprecedented wealth of informationEnd of Information AgeInterruption Marketing is Dead*Marketing That Still Works, Works Differently
Permission basedInherent value2-way interactions
Raise Your Hand if You LIKE…
Raise Your Hand if You LIKE…
Getting calls from solicitors who:Call you during dinnerMispronounce your nameCall you “sir” when you’re a “ma’am”
Television Commercials“Junk” Mail
Better Than Level Playing Field
They’re Doing It WRONG!Understand and Connect
PeopleTrendsNeedsCompetition
Attract and Engage
Know, Like and TrustRelationships NOT Technology
Your Business IS SocialWhether you think it is or not…
Whether you like it or not…
The Social Graph
The Social Graph
Social Media Means Business
Social Media Means Business
Social Media Means Business
The three biggest, universal challenges of social media…
Biggest Challenges
High LevelObvious
TimeContent (what to say)
HiddenStrategy
Low LevelSetupEtiquitte
Overcoming Challenges
TimeSetup with help15-30 minutes a dayLeverage automation tools
Content (what to say)Have a plan and scheduleShare relevant content
Strategy!
Social media is a waste of time…
Then, so are telephones…
• Three things you can do with social:– Prospecting– Relationship Building– Brand and Reputation Building
Actionable Social Media
• Three things you can do with social:– Prospecting
• Research• Finding decision makers
Actionable Social Media
• Three things you can do with social:– Prospecting– Relationship Building
• Interacting• Commenting• Sharing, Liking, Plusing, Re-
tweeting, etc.
Actionable Social Media
• Three things you can do with social:– Prospecting – Relationship Building– Brand and Reputation Building
• Maintaining strong profiles• Publishing original content• Sharing great content from
trusted sources (congruent message)
Actionable Social Media
• Three things you can do with social:– Prospecting (Passive)– Relationship Building (Active)– Brand and Reputation Building
(Active)
Actionable Social Media
Demystifying Search Engine Optimization
SEO In A Nutshell
SEO In A Nutshell
Content Is KingContext Is QueenSocial = Authority
Know, Like and TrustAction Blueprint
Listen…
Find what Prospects & Customers are:In need ofLooking forTalking aboutInterested in
Listen…
Quick Social Profile ChecksFind them on LinkedInFollow them on TwitterResearch on Facebook and Google
Learn…
Biggest pain pointsUn-served or underserved needsAbout your Prospects / Clients
BusinessPersonalThe lines have blurred…
Growth & Improvement
Establish your Social PresenceAdd connectionsListenShare
OPCPicturesVideo
Engage
Shift from Prospect to Friend
RapportInfluenceWarm calling
The Biggest Mistake
Think…before speakingStrategy drives EVERYTHING
ResearchGrow Social GraphLead GenerationReferralsBrand Building
Results91% of Inc. 500 companies use social media as part of their marketing mix
via inc.com
52% report lead generation benefits72% closed more business via social media
via socialmediaexaminer.com
Results
Case Studies
Pepsi – Super Bowl Old Spice Guy
Case Studies
Proforma OwnerSaw local insurance company’s TV adSearched LinkedInLanded deal for full service direct mail program worth $170,000
Case Studies
Proforma OwnerDecided to grow LinkedIn networkAdded tennis buddiesDiscovered one contact was in marketing and major telecom companyReferral lead to regional wide direct mail, print and promo projects for $130,000
Case Studies
Proforma OwnerLikes multiple suppliers on FacebookSaw a great offer and hit the “share” buttonCustomer commented on his share and said they wanted to order… which was worth $18,750 and national TV exposure.
Case Studies
Proforma OwnerExclusively does prospecting through LinkedIn referral process that we teachMillion Dollar Producer
Case Studies
Proforma OwnerDid targeted search via LinkedIn for prospect Got an appointment and landed a technology order for $200,000 with potential of another $50,0000 annually
Case Studies
Proforma Blog SEORegular publishingSticky 1st Page Rankings Social signals High authority
Where Do I Start?
The Million Dollar Question…
Case Studies
Case Studies
Case Studies
About Proforma
Only Proforma offers $4 million in marketing
programs and tools—including PROsocial, your path to simplified social
media success.
Only Proforma profits from $400 million in
supplier clout.
Only Proforma assists with business
development activities, which are the only
activities that build wealth.
Only Proforma employs 140 Worldwide Support Center professionals to
work for its members, but not on their payroll.
Only Proforma has a founder who built a $25
million distributorship of his own.
Only Proforma has helped over 120 members join the
Million and Multi-Million Dollar Club.
onlyproforma.com/smbonus
Claim Your Free Bonus Gifts:1. Social Media Action Guide
2. Social Prospecting Checklist