Post on 07-Apr-2018
8/3/2019 3 Ctia m2m Home Final
1/20
Sponsored by: Moderated by:
M2M: Walled Garden or Open Range?
Building M2M Businessfor the Home
Marcus Torchia, Senior Analyst, M2M
Yankee Group
Peter Fowler
President - North AmericaCinterion Wireless Modules
(formerly Siemens)
Alex Brisbourne
President & COOKore Telematics
Speakers:
Moderator:
Greg Jones
VP Marketing &Business Development
Sensorlogic
Seminar Signature Sponsor:
8/3/2019 3 Ctia m2m Home Final
2/20
Sponsored by: Moderated by:
M2M: Walled Garden or Open Range?
Building M2M Businessfor the Home
Peter Fowler
President - North America
Cinterion Wireless Modules(formerly Siemens)
Speaker:
Seminar Signature Sponsor:
8/3/2019 3 Ctia m2m Home Final
3/20
Sponsored by: Moderated by:
M2M: Walled Garden or Open Range?
Building M2M Business for the Home
From the GSM Modules Vendors perspective: Traditional M2M home applications
Alarm Security Panels
Fastest growing segment of our business
No telephone lines to be cut
Easy installation vs. old procedure to cut into wall for analog phone line
Intelligent Meter Reading
Regulated in some Northern European countries
North American adoption beginning with Ontario Canada
Encourages consumers to utilize electricity during non-peak hours by billing at lower tariffsduring those times
Voice and Internet Gateways
Meant to replace traditional telephone and internet services
Adoption very slow in developed regions
Seminar Signature Sponsor:
8/3/2019 3 Ctia m2m Home Final
4/20
Sponsored by: Moderated by:
M2M: Walled Garden or Open Range?
Building M2M Business for the Home
From the GSM Modules Vendors perspective: Trends
Adoption and business scale of cellular carriers putting skin in the game
Ontario Hydro Rogers Network
Telenor - Electric Metering
Seminar Signature Sponsor:
8/3/2019 3 Ctia m2m Home Final
5/20
Sponsored by: Moderated by:
M2M: Walled Garden or Open Range?
Building M2M Business for the Home
From the GSM Modules Vendors perspective: The Keys to Adoption
Projects fail when first time developers gamble on unproven providers
M2M Eco-systems are complex and proven solutions exist
Sensorlogic with off the shelf middleware back end solutions
Kore Telematics with SIMs, activation logic, and data plans
Machine Device
Mobile
Network Internet
Application
& Server
Web interface,
employee
Data
Information
Web interface,
end customer
Seminar Signature Sponsor:
8/3/2019 3 Ctia m2m Home Final
6/20
Sponsored by: Moderated by:
M2M: Walled Garden or Open Range?
Building M2M Business for the Home
From the GSM Modules Vendors perspective: Predictions for the Future
Bigger business will amplify continued investments by big names
T-Mobile Ventures acquires 12% of Cinterion Wireless Modules (formerly Siemens)
Sierra Wireless acquires AirLink
Hughes acquires NetworkCar
Trimble acquires @Road
New segments will buy versus build
Telenor buys meter integration company and sells hydro electric meters
Expertise is cheaper to buy than to develop in current capital market
Seminar Signature Sponsor:
8/3/2019 3 Ctia m2m Home Final
7/20
Sponsored by: Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
Building M2M Businessfor the Home
Alex Brisbourne
President & COO
KORE Telematics
Speaker:
8/3/2019 3 Ctia m2m Home Final
8/20
Sponsored by: Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
Building M2M Business for the Home
What IS a Home Application? How will Home M2M Services be
Accessed?
Who will provide/buy/choose HomeServices?
What real applications exist?
Who benefits (and pays)?
8/3/2019 3 Ctia m2m Home Final
9/20
Sponsored by: Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
Building M2M Business for the Home
Why M2M in the Home? The Market Growth View
165 million home in North America
80+% wireless penetration today
200m cell customers
Imagine if EVERY home had just one application
45% of M2M connections in Europe are Home-
Centric, compared to under 5% in North America
8/3/2019 3 Ctia m2m Home Final
10/20
Sponsored by: Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
Building M2M Business for the Home
The Practical View M2M is coming to a home near you!
Driving Adoption through
Consumer
Business
Lifestyle
The Obvious Services....
Intrusion alarms, utility control, maintenance services,remote monitoring
8/3/2019 3 Ctia m2m Home Final
11/20
Sponsored by: Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
Building M2M Business for the Home
And....the Not so Obvious Kid Trackers in school packs Pet Awareness
Medical Management
Auto Starters Entry Control
Offender Control
Realtor Services
Inventory and Replenishment
Service Management
8/3/2019 3 Ctia m2m Home Final
12/20
Sponsored by: Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
Building M2M Business for the Home
!! Connected !! Wired Internet Cuckoo Technology Telephone Service Cuckoo and Dedicated
Local Service to Hubs Free Connect
RFID, Zigbee, Bluetooth Wireless Paid and Valued
Cellular (CDMA/GSM), WiMax, 802.11 (Wi-Fi)
Hybrid Paid and Valued
in home connection to pico-cells/hubs EnOcean, Masco, iControl, inGrid
8/3/2019 3 Ctia m2m Home Final
13/20
Sponsored by: Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
Building M2M Business for the Home
?? Who Pays ?? Home Alarm System - Alarm Company The Kid Tracker - Direct Consumer Billing
Medical Management HMO/PPO
The Utility Meter - Rate Inclusion (regulator) The Offender - Property Tax burden
8/3/2019 3 Ctia m2m Home Final
14/20
Sponsored by: Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
Building M2M Businessfor the Home
Speaker:
Greg Jones
VP Marketing & Business Development
Sensorlogic
8/3/2019 3 Ctia m2m Home Final
15/20
M2M: At Home or At Work? Are home-based business opportunities for M2M any easier for a systems
integrator than industrial / manufacturing opportunities? Lights
Thermostats
Security Systems
HVAC equipment
Employees / People Mobile Assets / Vehicles
In other words . . . . . . .
1. Where is it? 2. What s going on now?3. Hows it been?
Building M2M Business for the Home
Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
8/3/2019 3 Ctia m2m Home Final
16/20
Market challenges:
No Common Platform Disparate equipment in the home
Lack of standardization
No common back-end platform to support broad variety of devices and applications
Long time to market The anticipation of pre-paid energy, self-service security monitoring, etc.
These applications can take more than two years to deploy and the issues are not just technological: marketissues, government support, etc.
High Equipment Costs Slows rollout of new exciting services
Substantial investments in Developing Technology Requires an expensive technology infrastructure, must scale Difficult to leverage existing infrastructure to offer additional services in the home
No Common Platform
Building M2M Business for the Home
Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
8/3/2019 3 Ctia m2m Home Final
17/20
Solutions:
Create easy-to-use solutions For most home-based providers, M2M is not their core business
Make connectivity easier
Help them manage the network
Dont forget theres usually a consumer on the other end apps must be easy to use
Continue improving the ROI devices / back-end / applications The more cost-effective the solution. The faster we deploy
Create solutions that can easily be proto-typed
Enable fast deployment Deploy horizontal solutions vs. build-to-suit point solutions
Web-based
Valuable and interesting features
Building M2M Business for the Home
Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
8/3/2019 3 Ctia m2m Home Final
18/20
How were helping:
Speed to Market Customize applications in as little as 7 days
Device protocols are integrated for you
Wireless network connectivity is integrated for you.
Low Upfront Costs One-stop shop, Network, Devices, Services Help customers move from concept to launch quickly
Scalable SaaS Model Enables high customer device usage
Access services through familiar web browser interface
Web 2.0 Enabled Connect anywhere, notify anywhere rules engine Operates like Yahoo! homepage
Step 1: Brand Step 2: Edit Step 3: Connect
Simplify it and speed it up!
Building M2M Business for the Home
Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
8/3/2019 3 Ctia m2m Home Final
19/20
Conclusion: Common platform helps speed deployment
In theHome
Onthe
Road
In the
Plant
At the
Office
Building M2M Business for the Home
Moderated by: Seminar Signature Sponsor:
M2M: Walled Garden or Open Range?
8/3/2019 3 Ctia m2m Home Final
20/20
Sponsored by: Moderated by:
M2M: Walled Garden or Open Range?
Building M2M Businessfor the Home
Marcus Torchia, Senior Analyst, M2M
Yankee Group
Peter Fowler
President - North AmericaCinterion Wireless Modules
Alex Brisbourne
President & COOKore Telematics
Speakers:
Moderator:
Greg Jones
VP Marketing &Business Development
Sensorlogic
Seminar Signature Sponsor: