Post on 27-Jan-2015
description
27 Ways To Increase Engagement On Your Facebook Page
27 Ways To Increase Engagement
On Your Facebook Page
• The three most important pillars of your content strategy
• Three shocking facts about every Facebook Page
• Edgerank defined and why you should care
• The best times during the day to post content
• How to post links in a Page story
• How to use photos to spark engagement
• How to use questions to spark conversations
• And more...
What we’ll be talking about today...
27 Ways To Increase Engagement On Your Facebook Page
The three most important pillars of your content strategy
27 Ways To Increase Engagement On Your Facebook Page
The three most important pillars of your content strategy
27 Ways To Increase Engagement On Your Facebook Page
brand
Your brand is the essential feeling people get from their interactions with you.
The three most important pillars of your content strategy
27 Ways To Increase Engagement On Your Facebook Page
1brand
Your brand is the essential feeling people get from their interactions with you.
Articulate and refine, refine and articulate!
The three most important pillars of your content strategy
27 Ways To Increase Engagement On Your Facebook Page
Audience
Your Audience is the various different people you reach (or are trying to reach).
brand
The three most important pillars of your content strategy
27 Ways To Increase Engagement On Your Facebook Page
2Audience
Your Audience is the various different people you reach (or are trying to reach).
Articulate and refine, refine and articulate!
brand
The three most important pillars of your content strategy
27 Ways To Increase Engagement On Your Facebook Page
Your Message is the two-way discussion you have with your audience.
Messagebrand Audience
The three most important pillars of your content strategy
27 Ways To Increase Engagement On Your Facebook Page
3
Your Message is the two-way discussion you have with your audience.
Listen, Articulate, refine, repeat.
Messagebrand Audience
The three most important pillars of your content strategy
27 Ways To Increase Engagement On Your Facebook Page
MessageBrand Audience
Know the shocking truth about your page
27 Ways To Increase Engagement On Your Facebook Page
Know the shocking truth about your page
27 Ways To Increase Engagement On Your Facebook Page
4
(1) Non-fans can comment on your Page updates
Know the shocking truth about your page
27 Ways To Increase Engagement On Your Facebook Page
5
(1) Non-fans can comment on your Page updates
(2) 84% of your fans don't get your content in their newsfeed!
Know the shocking truth about your page
27 Ways To Increase Engagement On Your Facebook Page
6
(1) Non-fans can comment on your Page updates
(2) 84% of your fans don't get your content in their newsfeed!
(3) Less than 5% of your Facebook Page fans visit your Facebook Page!
Know the shocking truth about your page
27 Ways To Increase Engagement On Your Facebook Page
(1) Non-fans can comment on your Page updates
(2) 84% of your fans don't get your content in their newsfeed!
(3) Less than 5% of your Facebook Page fans visit your Facebook Page!
Understand how edgerank works
27 Ways To Increase Engagement On Your Facebook Page
Understand how edgerank works
27 Ways To Increase Engagement On Your Facebook Page
Edgerank is Facebook’s algorithm that determines whether a specific Page story
will appear in the Newfeed of a specific fan.
It ranks your content, not your Facebook Page.
7
Understand how edgerank works
27 Ways To Increase Engagement On Your Facebook Page
7
Understand how edgerank works
27 Ways To Increase Engagement On Your Facebook Page
7
Three factors that determine Edgerank:
(1)Relationship between user and story(2)How people talk about that story(3)How recent the story was published
Make sure your admin settings are optimized for engagement
27 Ways To Increase Engagement On Your Facebook Page
8
Let the love in!
Make sure your admin settings are optimized for engagement
27 Ways To Increase Engagement On Your Facebook Page
8
Posting ability - Allowing users to post increases exposure for your org through virality.
Post visibility – If your org has a thriving community of customers, displaying this section on
your Page will help amplify your community's voice on your Facebook Page simply because
what they post on your Page will have more visibility.
Tagging Ability – This creates viral exposure when people tag their friends
Moderation and Profanity Blocklists - This helps mitigate any possible negative effects
from openning up posting abilities.
Make sure your admin settings are optimized for engagement
27 Ways To Increase Engagement On Your Facebook Page
8
27 Ways To Increase Engagement On Your Facebook Page
Know the best time of day to post
27 Ways To Increase Engagement On Your Facebook Page
Buddymedia found a 20% higher rate of engagement for these posts published in the mornings and evenings. 9
Know the best time of day to post
27 Ways To Increase Engagement On Your Facebook Page
Confirm this with your Page Insights.
9
Know the best time of day to post
27 Ways To Increase Engagement On Your Facebook Page
Confirm this with your Page Insights.
9
Know the best time of day to post
27 Ways To Increase Engagement On Your Facebook Page
Know your Page’s Recommended Daily Posting Frequency
10
27 Ways To Increase Engagement On Your Facebook Page
10
Confirm this with your Page Insights.
4-6 posts per day
Know your optimum daily frequency
27 Ways To Increase Engagement On Your Facebook Page
Great! We know what time of day, and how often to post.
27 Ways To Increase Engagement On Your Facebook Page
Great! We know what time of day, and how often to post.
But what should we post?
27 Ways To Increase Engagement On Your Facebook Page
the best way to post links
27 Ways To Increase Engagement On Your Facebook Page
11Don’t shorten URLs!
the best way to post links
http://bit.ly/ClickatYourOwnRisk
27 Ways To Increase Engagement On Your Facebook Page
11If you need to schedule posts, use PostPlanner
the best way to post links
27 Ways To Increase Engagement On Your Facebook Page
12Make sure the article stands out!Edit the title, description and preview picture
the best way to post links
27 Ways To Increase Engagement On Your Facebook Page
12Make sure the article stands out!Edit the title, description and preview picture
the best way to post links
27 Ways To Increase Engagement On Your Facebook Page
use photos to spark engagement
27 Ways To Increase Engagement On Your Facebook Page
13Make sure that they’re at least 846 x 403 pixels (iPhone photos are 1936 x 2592).
use photos to spark engagement
27 Ways To Increase Engagement On Your Facebook Page
14Use Reddit and Digg
use photos to spark engagement
27 Ways To Increase Engagement On Your Facebook Page
15Makes photos viral
use photos to spark engagement
27 Ways To Increase Engagement On Your Facebook Page
16And don’t forget cover photos for your fans!
use photos to spark engagement
27 Ways To Increase Engagement On Your Facebook Page
17Game Edgerank by posting photos from blog posts instead of just posting a link.
use photos to spark engagement
27 Ways To Increase Engagement On Your Facebook Page
18Post images on Pinterest that link back to your Facebook photos
use photos to spark engagement
27 Ways To Increase Engagement On Your Facebook Page
What about pinning and highlighting?
27 Ways To Increase Engagement On Your Facebook Page
19Pin your top stories from the previous week
Pinning and Highlighting
27 Ways To Increase Engagement On Your Facebook Page
20Highlight stories with photos to break up the visual spacing of your Timeline
Pinning and Highlighting
27 Ways To Increase Engagement On Your Facebook Page
21When you highlight, reposition photos
Pinning and Highlighting
27 Ways To Increase Engagement On Your Facebook Page
Ok... What about just regular text updates?
27 Ways To Increase Engagement On Your Facebook Page
Post short updates
Less than 80 characters is best 22
27 Ways To Increase Engagement On Your Facebook Page
Post Questions
Comment rate more than doubles! 23
27 Ways To Increase Engagement On Your Facebook Page
Use updates as simple poll questions
24This gives your fans the freedom on commenting!
27 Ways To Increase Engagement On Your Facebook Page
Try using Unusual Characters or Bolding at the beginning
25This creates a purple cow
27 Ways To Increase Engagement On Your Facebook Page
26This is a great way to nuture peer relationships!
Share posts from other Pages
27 Ways To Increase Engagement On Your Facebook Page
26Make this easy to manage by liking other Pages as a Page
Share posts from other Pages
27 Ways To Increase Engagement On Your Facebook Page
27Always confirm your gut
Use Insights
27 Ways To Increase Engagement On Your Facebook Page
Wow...I learned a lot today...
Who is John Haydon?
Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Co-Founder of SocialBrite and 501 Mission Place
Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood and more...
Author: Facebook Marketing for Dummies
Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project, Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts
Subscribe to John’s blog for free and get three articles each week delivered to your inbox!
27 Ways To Increase Engagement On Your Facebook Page