Post on 08-Apr-2018
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Concept and meaning of CSR
Presented By:
Abhijeet kumar
Amber tandon
Amber kumarAnjali singh
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CSR is about how companies manage the
business processes to produce an overallpositive impact on society.
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Corporate Social Responsibilities (CSR)
Corporate social responsibility (CSR):
An obligation, beyond that required by the law andeconomics, for a firm to pursue long term goals that aregood for society .
The continuing commitment by business to behaveethically and contribute to economic development whileimproving the quality of life of the workforce and their
families as well as that of the local community andsociety at large.
About how a company manages its business processto produce an overall positive impact on society.
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Meaning of CSR
Conducting business in an ethical way and in theinterests of the wider community
Responding positively to emerging societalpriorities and expectations
A willingness to act ahead of regulatoryconfrontation
Balancing shareholder interests against theinterests of the wider community
Being a good citizen in the community
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Definitions:
Corporate, Social, and Responsibility.
In broad terms, CSR relates to responsibilities
corporations have towards society within which they are
based and operate, not denying the fact that the purview
of CSR goes much beyond this. CSR is comprehended
differently by different people.
A commitment to improve community well being through
discretionary business practices and contributions of
corporate resource
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Contd
Millen Baker:
Away companies manage the business processes to produce
an overall positive impact on society.
World Business Council for Sustainable Development:
Corporate Social Responsibility is the continuing commitment
by business to behave ethically and contribute to economic
developmentwhile improving the quality of life of the
workforce and their families as well as of the local community
and society at large.
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Concept of CSR
CSR(corporate social responsibility) is a concept in which
organizations consider the interests of society by taking
responsibility for the impact of their activities on
customers, suppliers, employees, shareholders,communities other stakeholders, future generation and
on environment. The organizations voluntarily taking
advance steps to improve the quality of life for
employees and their families as well as for the localcommunity and society.
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CSR in India
In India, CSR has evolved to encompass employees,customers, stakeholders and sustainable development orcorporate citizenship. The spectrum of CSR includes anumber of areas as human rights, safety at work, consumerprotection, climate protection and caring for the environment,and sustainable management of natural resources. From theperspective of employees, CSR activities include providinghealth and safety measures, preserving employee rights and
discouraging discrimination atw
orkplace. This helps infostering a healthy environment within the company.
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For example, after 1945, TATA implemented social
welfare provisions for its employees that have since
become the legislative norm. From the perspectives of
customers, CRS activities may include commitment toproduct quality, fair pricing policies, and so.
TVS Electronics was involved in CSR during the Tsunami
to provide relief measures to the victims. They have also
participated with the government to improve sanitationin a village called Tiruvidenthai. Such initiatives will help
in improving the conditions of rural people.
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CSR:I
n a developed country
governance,
Business ethics,Human rights and
Environment
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CSR in a Developing Country( India):
Focus on nation building
Socio-economic development
Rural development
Employment
Education
Health care
Community support
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The purpose of CSR
The purpose of Corporate Social Responsibility
(CSR) is to make corporate business activityand corporate culture become sustainable in
its three dimensions: economic, social and
environmental.
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Benefits
CSR behaviour can benefit the firm in several
Ways:
It aids the attraction and retention of staff
It attracts green and ethical investment
It attracts ethically conscious customers
It can lead to a reduction in costs through re-cycling
It differentiates the firm from its competitor and can be a
source of competitive advantage
It can lead to increased profitability in the long run
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Reasons for CSR Activities
CSR activities are important to and even
expected by the public
And they are easily monitored worldwide
CSR activities help organizations hire and
retain the people they want
CSR activities contribute to business
performance
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Maximize
firms profits tothe exclusionof all else
Balance profitsand social
objectives
Do what ittakes to
make aprofit; skirtthe law; flybelowsocialradar
Fight socialresponsibilityinitiatives
Comply;do whatislegallyrequired
Integratesocial
objectivesand businessgoals
Lead theindustryand other
businesses with bestpractices
Do more thanrequired; e.g.
engage inphilanthropicgiving
Articulatesocial value
objectives
Corporate Social Responsibility Continuum
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Thank you
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