24th – 27th October 2014 www.bramstokerstokerfestival.com

#BiteMeDublin

With Live music by 3pkanoFri@ 8pm Christchurch Cathedral

Sun@ 6pm Screen Cinema Irish première

Sun @ 6pm Meeting House Square

Fri@ 6pm Screen Cinema Irish première

Mon @ 2pm Brooks Hotel Cinema

Sun @ 8.30pm Meeting House Square

Fri-Sun @ 10-5pm Wolfe Tone Square

Sat @ 2pm South City Centre

Der VampyreSat @ 4pm St Anne’s Park, Clontarf

Sun @ 4pm Meeting House Square

Sun @ 11am - 6pm Generator, Smithfield

City Centre street from @ 5pmEnding in Dublin Castle

Sat @ 11am - 5pm Project Arts Centre

Sun- Mon @ 11am - 2pm The Ark

Mon @ 3pm The Ark

Sat @ 12.30 and 3.30pm Cooks Academy

Sun @ 5pm Meet at Connolly Station

All WeekedThe Science Gallery

Sat @ 7.30pm – 2amIMMA

Online Event

Sat @ 8.30pm The Mercantile

Friday Festival Club

Sunday Festival Club

Monday Festival Club

Sunday @ 2pmSamuel Beckett Centre, Trinity

Sunday @ 11amIrish Film Institute

Sunday @ 2pmChapel Royal, Dublin Castle

Saturday @ 12pmOak Room, Mansion House

Saturday @ 12pmOak Room, Mansion House

Saturday @ 3pmOak Room, Mansion House

Sunday @ 4pmSamuel Beckett Centre, Trinity

Saturday @ 7.30pmSmock Alley Theatre

Follow-on event, Halloween weekend

24th – 27th October 2014 www.bramstokerstokerfestival.com

#BiteMeDublin

Collaborate• Experience offer

- featured on your site, ours and jointly through social media

• Social media interaction

• Go red–Light your business–Gel your windows

• Competitions

• Summonsing the vampire

• Bunting

• Decorate your business–Go gothic and be nominated for an award atRaise Your Spirits

Collaborate• Menu items

– Let the blood flow

• Website– Support the festival by festuring it on your site

• Got an event? Let us know… – Other events on www.bramstokerfestival.com– All halloween events on www.bramsfringe.com

• Staff engagement…– Dressing up?– How much do they know about the festival?

• Zipwire– Fully engaged with the festival? Get a golden ticket for

the Zipwire

Audience focused strategy…

What is happening in your area?

Who are your target audience?

Culturally Curious

Social Energisers

Families

Next steps

• Register your interest, and commit to involvement next week via data-capture registration form(to be sent early next week)

– Standard opt-ins• Social media, bunting, special menus, turning red, business-

dressing, character summons, zipwire, festival feature on site etc

– Custom opt-ins• Tailored offers & events, sponsorship,

competitions, offer codes etc

– www.bramsfringe.com

It’s not just about 2014

• Monitor & report• Set benchmarks for next year• Measurability• Developing interactions to use in

future years… • Build momentum for 2015 this year…

24th – 27th October 2014 www.bramstokerstokerfestival.com

#BiteMeDublin