Post on 21-Apr-2017
21st Century ChangeMillennials, Engagement, Happiness, etc.
How you can solve turnover, engagement, communications and also improve your performance.
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We all know that change at scale is really hard to achieve. Whether you are Bernie Sanders, Satya Nadella, or Pope Francis, we are talking about the same kind of change. Re-ordering beliefs, inspiring people to change perspectives, and connecting to peoples emotions. Nothing ever changes until someone feels something.
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What you have always believed: facts, figures and data, are what drive business decisions. Actually, this isnt the truth. But what does that mean for your team, your division; your business? The truth is that we are not the rational actors we believe we are.
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People make decisions on both data and emotion. Your change projects fail not because they dont make business sense, they fail because they do not mean anything to your people. There is no emotional appeal to caring about reducing costs, being more efficient or making more money. These issues mean nothing to most of your people, and even less to the millennials in that group.
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The bigger problem is that, especially in a large business, you do not have the tools you need to get people to start caring. The usual actions around training, process improvement, and realignment will not help you at all not one bit.
Employee engagement surveys dont really do much. They usually report what you already knew.
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What will help you is pretty simple: creating a movement that grabs people by the heart and soul, that tells them why something matters to them. Not about extrinsic motivators, but why they actually should care more.
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That is what we do. Take the data from surveys (ours or yours), or execute unique focus groups, and then put the data through our framework. The insights are then converted into campaigns that are designed to connect with the whole person, engaging logic and emotion in order to turn change into a movement. Creating something that people want to be part of.
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The campaigns are designed to spread ideas. They provide tools for great leaders to tell great stories, and spread your core beliefs at scale. They get incorporated into internal presentations, town halls and conferences. They are what you need to get alignment and build a great culture.
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Alignment, process change and narrative to spread ideas.
Insights
We assess your companys
situations, needs and goals.
Promise
We identify a promise that
conveys what your your brand aspires to be and captures your brands DNA
We create a meaningful
narrative for how people should
behave in order to live your brands
purpose
Behavior Campaign Impact
We execute meaningful stories
for desired audiences with
socialization power that spreads
Brand Audit
Tangible outcomes
- Baseline assessment
- Desired shifts- Intended
measurements
- Culture report- Visual tools to use
and create quick-fix changes
Brand Narrative- Truths- Promise- Story- Brand emotional
impact- External expression- Positioning
Tangible outcomes- Visual tools that
capture the above for socialization within your organization
Brand Stories- Internal facing- External facing- Executive- Management- Employees
Tangible outcomes- Visual storytelling
devices for one or more audiences, above (based on requirements)
Brand Execution- Internal strategic
spread- External strategic
spread- Leadership
coaching- Employee coaching
We help you assess the positive outcomes the new
behavior has on your brands performance
Brand Audit- Follow up analysis- Measured Progress- Desired shifts- Additional actions
Tangible outcomes Tangible outcomes- Internal campaigns- External campaigns- Physical space
campaigns- Facilitations- eBooks
- Culture report- Visual tools to use
and create quick-fix changes
- Additional tools as needed9
Gapingvoid is a Miami-based consultancy that helps companies increase employee engagement and connect people more deeply to mission, values and purpose. Since 2007,
gapingvoid has designed, articulated and speeded the adoption of organizational culture for many of the most forward-thinking companies, worldwide.
The concept is simple: inspiring alignment and engagement in employees will improve
creativity, agility, productivity and innovative outcomes, which impact bottom line results.
Our world is full of communication and advertisements that no one pays attention to. Gapingvoid uses a unique combination of writing and visuals that connect people
emotionally to desired outcomes.
culture@gapingvoid.com 305-763-8503the culture design group
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