2019회사소개서 - 영문 (19.07업데이트-로고삭제) · B&B KOREA ACTION PLAN We are...

Post on 28-Oct-2019

0 views 0 download

Transcript of 2019회사소개서 - 영문 (19.07업데이트-로고삭제) · B&B KOREA ACTION PLAN We are...

COS M ET I CS O D M · O E M TOTAL SO LUT I O N

www.bnbkorea.co.kr

B&B KOREA ACTION PLAN

We are supporting your business with all our heart.

Acceleration

Continuous Promise

We will keep our promise to make excellent products withmy heart as my product.

We will keep thepromise.

We will get a better understanding of the client’s request

and speed up for product launches.

We will speed up.

We'll do our bestuntil client’s satisfied.

We'll follow up on untilclient’s satisfied.

For your successful business,we are willing to be your SPEEDY HELPER.

From the concept, which isthe first button(step) of

product launch, we plan toadapt to the latest trends

and client's direction.

� � � � � � �

� � �� � ��

From concept material toformulation, we offer

customized according toclients’ needs and wants.

� � � � �� �

� � �� � ��

We promise continuousperformance through qualityassurance after launching

the product.

� � � �� �� � � � �

� � �� � ��

� � � � � � �� � � � � �

B&B KOREA MISSION

CELPER DELPER PELPER

COMPANY HISTORY&OUTLINE

2011 2012 2013

2015

▶ � � � � � � � � � � � �� � � �� � � � � �� � �·� � � � � �� � � � � �� � � � �� � �� � � �� � � � � �� �� � � � � � � � � � � �� �� � � � � �� � � � � �� � � � � � � � � �� �� ��� � � � � � � � �

▶ � � � � � � � ��� � � � �� �� � � � ��� � � � � �� � � � � � � �� � � � �� � � � �� �

▶ � � � � �� � � �� � �� �� � � � � � �� � � � � �� � � � �� � � � � � � � � �� � � �  

▶   � � � � � � �­ � � � �� � � � � � � � � � � �� � � � � �▶ � �� � � � �� � �� � � � �� � � � � �

2016

▶ � � � � � � � � ��   �� � � � � � � �� � �� �� � � � �� �� � � �▶ � � � � � � � � � � � �� �� � � � �� � � � � � � �� � � � ���� � � �� � ��� � ­ � �� � � �� ��� � � � �� � � � �� � � � � � � � � � � � �  

2018

▶ � � � � � � � � � �� � � � � ­ � �� �� � � � �� � �▶ � � � � � � � � � �� � � � � � � � � � �� � � � � � � �� �� � � � � � � � � � � � � � � �� � � �� � �� � � � �� � � � � �

▶ � � � � � � � � � � �� ­ � � �� � � � �� � ��� � � � �� � � � � � � � � � � �� �� �� � � � � � � �­ � � � � � ��� � � � � �▶ � � �� � � � � � �� � � �� � � � � � � �� � � � � � � � � �� � � � � �▶ �� � � �� �� �� � � � �� � � �

New Innovation

� � � �� � � � �� � � �� ��

� � � �� � � � � ��� � ��� � � � � �� � � � �� � � � � � � �� � � � ��� �� �� � � �� � �� �� � � � � � � � �� � � ��� � � �� � � ����� �� ��� � � �� ��� ��� � � �� � ���� � � � �

� � � � � �� � � � ��� � � �� � � � � ����� � ��� � ��� � � � �� ��� �� � �� ����� � � � � � � � � � � �� � ��� � � � �

� � � � � � � � ��� � � �� � � �� �� � �� � �� �

Strength #1 Stable Production Base

Strength #2 Special Develop Resources

Strength #3 Speed & Dynamic D/M system

Strength #4 create synergy & win-win cooperation

Strength #1

Stable Production Base

� � � � �� � �� � � � � ­ � � �� �� � � � � � ��� � � � � � � �� � �� � � � �� � � � � � � � �� � �� � � � �� � � ��� � � � � � � �� � � � � � � �� � �� � � � � � �� �� � � � � � �

ISO22716:2007

� � �� ��� � � � ���� � � �� � �� � �� � � ����

� ­ � � �� � � � �� � �   � � � �� � �� �­ � � � � � �� � � � �

� � � � �¡ �� ����� �� �� � �� �� � �� �� �� � � � � �� �

� � � �� � �� � � � �� �� � �� � � ��� � � � �� � �� � �� �� � ¡ ��� � � �� � �� � � � ¢� �� � � � � �� ��� ­ � � �� � � � �� � � ��� �� � £㎡¢� � � � � � �� � � �� � �� � � � �� �� � �� � ��� �� � � � � �� ¢�� � � ¤ � � ��� �� � ¡㎡¢� £ � � �

Strength #1

Stable Production Base

� � � �� � �� � � � ��� � ���� �� � �  � ¤ � � �� � � �� � �� � � �� � � � � � �� � �� � � � � � �� � �� � � �� � �� � �� � � � � � ��� � �� �� � � �� � � � � �� �� � � � ���� � � ��� � �� �� � � �� � � � � �� �� � � � ����� � �� �� � � �� � � � � �� �� � � � ����� � �� �� � � �� � � � � �� � � � ���� � �� �� � � �� � � � � �� � � � ���� � � ��� � � �� �� � � � ���� � � �� � � ��� � � �� �� � � � ���� � � ��� � � �� � � � ���� � � ��� � � �� � � � ���� � � ��� � � �� � � � ��� � � ��� � � �� � � � ���� � � ��� � � �� � � � ���� � � ��� � � �� � � ���� � � �� � � � �� � � �� �� �� � ���� ���� �� � � � � � ��� � � � �� �� � � �� �� � ­ � �

� �� � � � � �� ��� � ���� �� � �� � � �� � � � �� �� � �� � � � � � � �� �� � � �� � � � �� � � � �� � �� � � � � � � �� �� � � � � � � �� �� � � �� � � � �� � � � � � �� � � � � � ��� � � ¤ ��� � � � �� ��� � �� � �� ¤ �� � � � � �� � � � � � ��� � � �� � � �� �� �� �� �� � � �� � � � � � �� � � � � ���� � � �� �� �� �� �� � � �� � � � � ���� �� � ­ ­ �� �� � �� �� � �� � � ���� � �� � � � � �� �� � � �� � � � � ����� � � �� � � � � � �� � � � � ��� � � � �� � � � � � �� � � � � ��� � �� � � � ���� � � � ��� � � � ��� � � � � ��� � � � � � �� � � � � ���� � � �� � � � � � �� � � � � ���� � � � � ��� �� � � �� � � � � ���� � � �� � �� �� �� � � �� � � � � �� � � � �� �� � � � � �� � � � � ���� � � � � � � � �� �� �� �� ��� ��� � � � � � � � � �� �� �� �� � � � � � �� �� � � �� � � � � ����� � � � � ��� � �� � � � � �� �� � � �� � � � � ���� � � � � � �� � �� � ��� � � � �� � � � �� � �� � � �  

Strength #1

Stable Production Base

� � � ��� � �� � � ���� �� � �� � � � � � �� � � � � � � �� � �� � � � � � � � � �� � � � � � � �� � �� � � �� � � � �� � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � ��� � �� � � �� � � �� � � � �� �� � � ��� � � ��� � � � � �� ��� �℃��� �℃ �� �� �� � � �� � � �� � � �� ��� �� �~� � � � �  ���� � �� � � �� �� � �� � ��� � �� � �� � � ���� � � �� �� � � � � � � ���� � �� �� �� � ���� � � �� � � � �� ��� � � �� � � �� � � � �� �� � � ��� � �� �� ���� � �� ���� � �� � � � �� � � �� ­ � � ����� � �� � � ���� � �� � � � ��� � � � �� �� � � ��� � � � � � �� ���� �� �� �� � �� �� � � ��� � � � �� � � � �� �� � ���� �� �� � � � � �� �� � � � � ���� � � � �� � � � ���� � �� � �� � ���� �� � � � � �� � � � ��� �� � � � ��� � � �� �� �� � �� � ���� � �� � � �� � � � �� � � � � � � �� �� � � ���� � � � � � � � � � � � � � � � � � � � � � �� � � � � � � �� � � � � � ��� � � � � � �� � � �  ���� � � ��� � � � � �� � ����� � � � � �� � � � ���� � � � � �� � � ��� � � � �� �� � ���� � � �� �� � � �� � � �� � � ��

� �� �� � � ���� �� � �� � � �� � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � �� � � � � � � � � � � � � � � � � � �� � � �� � � � �� � � ��� � �� � � �� � �� ��� � � � � �� ¡ � � � � � ���� � � � �� � � � ����� � � � � �� � � � ���� � � � �� � � ��� � � � �� �� �� �� � �� � � � � ���� �� � � �� � � �� � � � � �� � � � �� �� � ����� � � � � �� � ���� � � � � � � � ���� � � � �� � �� �� �� � � �� � � �� � � �� ���������������������������������������������������������������������� � � �� �� �� �� � � �� � �� �� � �� � �� � � ¢ � � � � � �� � � � � ����� � � � � �� � � � ���� �� � ���� ���� �� � � ��� � �� � �� �� � � �� � � � � ���� � � � � ��� � � ��� � �� � � �� � � �� � ����� � � � � �� ¡ � � � � � ���� � �� � �� � � ���� �� � � � � � � ���� � � ��� � � � � �� � ��� �� � � � � �� � � ��� � � � �� �� ���� � � �� � � � �� ��� � � �� � � �� ¡ � � � � � ���� � � � � � �� � ���� �� � �� �

Strength #1 Stable Production Base

Strength #2 Special Develop Resources

Strength #3 Speed & Dynamic D/M system

Strength #4 create synergy & win-win cooperation

Strength #2

Special Develop Resources

�� � � � � � � � �� � � � � �¥ � � ¤ � � �� � �� � � �� � � � �� � �� � � � �� � � � � � � � �� � � �� �� � � � � � � �� � � � � �� � � � � � � �� � � � �� � �� � � � �� �� � � ��� � � � � � � �� � � � � � �� � �� � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � �� � � � � � �� �� �� � � ��� � � �� �� � � � �� � � � � �� � � �

�� � � � � �� � � � � � � � � � �� � � � � � � �� �� � � ��� � �� � � � �� � �� � �� � �� � � � � � ���� � �� � � �� � � �� � � � £� �� � � � � � � �� �� � � � � �� � � �� � �� � � �� �� � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � �� �� � � � � � � �� � �� � � � � � � �� �� � � ���� � � � � � � ��� �� � � ��� � � � �� � � �� � � � � �  � � � � ��� � � � � �� � � �� � � �

� � � � � � � � � � � �� � �� � � � �� � � � � � � � � � � � � � � � � � � � � ��� � � � � � � � � � � � � � � �� � � ¤ � � � � �� � � �� �� � �� ¤ �� �� � ��� � �� � � � �� �� ����� � � �� �� � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � �� � � �� � � �� �� � � � �� �� � � �� � � � � �� �� �� � � � � � �� � � � �� � ���� �� � �� � � �� � � �� � � � � � � � �� � �� � � �� � �� �� � � � � � �

� � � � �� �� � � � � � � � � � � � � � � � � � � � � � ¤ � � � � � � � �� � � � � � � � ��� � � � � � � � � � � ���� � � �� �� � � � � � � �� � � � � �� � �� � � �� � � � � � � � � � �� � �� � � � � � � �� � � �� � � �� � � � �� � � � ��� ��� � � �� � �� �� � � � � � � � � � � � � � � � �� � � ��� � �� � � ��� � � �� � � � � � � �� � � �� � �� � � � �

� � � � � �� � � �

� � ��� � � � � � � �� � � � � �� � � � � � � � � �� ¦ � � � � � �� � �� � � � � � � �� � � � � � �� � � � �� � � � � � � �� �� � � � � � �� � �� � � � �� �� � � �� � � � � �� �� �¢� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � �� � � � � �� �� � � � � � � �� � � � � � � � � � �� �� � � � � ��� � �� ¡ � � � � � � �� � � �� �

� � � � � � �� � � � �

� � � � � � � �

� � � � � � � � �

� � � � ��� � � � � �� � �� � � � � � � � � � � � § � � �

� � � � � �

FastMoverProject

Strength #2

Special Develop Resources

� � � � �� ���� ��� � � � � � �� �� � � � ��� ���� � � ¢ �� � � �� � � � £�� � � � � �� � �

Marketing Planning

�¨� � �� �� �� � � �  � � �� � ©�¤��� ��� � � � � � �� £� �� � � �� �� � � � � ��� � � ��� � �� �� �� � ����� � � � � �� �� � � ��� � �� � � �� � ���·� � � �� �� � � � � �� � � �� � � ��� � �� � � � �� �� � �� � �� �������� ��� � � �� �� � � � � ��·� � � � �� � � � � � � �� � � �� �� � � ��������� � � � �� � � � �� � �� � � � �� ���� � �� �� �� � � �� �� � � �  

�¨� � � � � � � � � �� ¥ ��� � �� � � �� � � � ©�¤�� � � �� �� � � �� �� � � �� ­ � � �� � � �� � � � £� �� �� � � � � 

�¨­ �� � � �� �� �� � � � � �� � � � � � �� ��� �� � �� ����������������������������������������������������������� � � �� � � �� � �� � ©�¤�� � � � �� � � �� �� � � � ���� � � � �� � �� � � � � � � ���� � �� � �� �� ��� � � � � � ��

R&D

¨� � � � � � �� �� � ��� �� � �� � �� � � � � � �©�·� � � � �� � � � �� � � � � � � � � �� �� � � � � �� �� � � ������� � � � � � � ��� �� � �� �� �� � � � � �������� � � � � �� �� � � �� �� �� � � �� � � �� �� ��

�̈� � �� � � � ���� � �� ��� �� � ��� � � ��©�·� � �� � � � � � ���� � �� �� � � �� �� � � ��·� �� �� ��� � �� � �� � � �� �� �� � � � � �� �������� � � � � � � �� � ���¨� � �� � � � �� � �©�·� �� �� � � ��� � �� � � � �� �� � � �� �¥ � �� � � � � ��·� � � �� � � � � � �� � � � �� �� � � � � � � �� � ��������� �� � �� �� � � � ��¨� � � � �­ � � � � � � � ������������ � � �� � ��� � � �� � � � ©�·� � � � �� � � � ��� � � � � ­ � � � � � �� � � � � �� � ������� � �¥ � �� � � � � � �� � � �� � � � ��

¨� � �� ¤ �� � �� � �� � �� � � �� � � � ©�·�� � � � �� ��� � � �� �� � � � � � �� � � � ���������� ��� � � �� � � �

디자인

¨� �� �� � � �� � � � ©�·� �� � � �� � � � � � �¦��� � � � �� §� � ��� � � � � � � �� � �� � � ��������� � �� �� � �� � � �� �� � ��� � � ��� � � � � �� � � � � � � �� ���������� � ��� � �� �� ��� � � �  ��·�� �� � �� ��� �� � ��� � �� � � �� � �£� ��� � � � � � � �� � �� � � ��

�¨� �� � � �� � �� � � �� �� �� � � ©�·�� � � � � � � � ��~� �� � � � �� ��� �� �� �� �� � � �� � � � � � � �� � � � �������� �� � � � � �� � � �� �� � � ���¨� � ��� � � �� � �� �� ��� �� � � � �� �� � ��������������������������������� � �� � �� �� �� �� �� � �� � ©�·� � � � �� � � � �� �� � � �� � �� �� � � � �� � � ��� �� � � � � £� �� � � � �������� � � �� � � ­ � � �� � � � �� � � � � � �� � � � � ��

�� � �� �

Strength #1 Stable Production Base

Strength #2 Special Develop Resources

Strength #3 Speed & Dynamic D/M system

Strength #4 create synergy & win-win cooperation

Strength #3

Speed & Dynamic D/M system

� � � � � �� � � � � � � � � �� � �� � �� � � � �� � �� � �� �� � � �� �� � �� �� � � �� � � �� �� �� � ¤ � � �� � �� � �� ��

� � � � � � ��   �

� � � ­ � � � � � � � � � � �

� � �� � �� � � �

¥� � ¤ �� � � �� � �� ��� �� � �� � �� � �� � � �� � �� ��� � �� � �� � � � �� � �� � �� � � � �� �� � �� � � �� � �

� � �� � � � � � � � ¤ � � � � � ¦ � � � � �� �

� � � � �� � � � �� � �� � � �� � � �� �� �� � ¤ � � �� � � ¤ �� � �� � � � � �� � � � �� � �� � � �� � �� � �� � ¤ � �� � � �� �� �� � �� ¤ �� �� � � �� � �� � � � � �� � � � � �

Strength #1 Stable Production Base

Strength #2 Special Develop Resources

Strength #3 Speed & Dynamic D/M system

Strength #4 create synergy & win-win cooperation

Strength #4

create synergy & win-win cooperation

� � ¤ � � �� � � �� � �� � �� �� � � �� � � � � � � �� � �� �� � �� ��� �� � � � �� � � � � �� � �� �� ��� �� � � �� � � �� � ��� � � � �� � �� � � � �� � �� �� �� � �� � � � �� � � � � ��� �� � � �� � � �� ��� � � ¤ � � � � �� � � ��

·¥ � � �� �� � ��� � � �� � � � �� � �� � � � � �ª� � � � �� �� �� � «��� � �� � �� � � � � �� � � �� � � � � � � � � � � � ¤� � � � �� � � �� � ��� � �� � �� � � � �� ¨ � � � �� �� � � �� � � � � � �� � � � � �� � �

·� � �� �� � �� � � � �� � �� � � � � �� � � ��� �� �� � �� �� ¡ �� � �� � � �� �� �� � �� � �� � � � �� ��� � � � � �·� � � � �� � � �� � � � � � �� � � � �� � � � �� � � � � � � ¤�� � � � � � �� � � �� � � � �� � � � � � �� �� � �� � �� � �� ¡ � �� � � � �� � ��� � � � � � � �� �� � � � �� � � �� � �� � �  �

·� � ��� � � �� � � � �� � �� �� � � © ��� � � �� � � � ��� � � � �� � � � ��� � � � �� � � � �� � � �

��  � � � � � � ���� ��� � �� � �� �� �� � � � �� � ��� � � �� �� � �� ��� �� � �� � ��­ �� �� � �� � �� � � �� �� ��� �   �� �� � � �� �� � �� � ��� �� �� �·� � �� � � �� � � � � � �� � � �� �� � � �ª � � � � � � �� � � � � � � � � � £�ª� � � � � �� � � � ��� � � � �� � � � � � �£�� � �

Strength #4

create synergy & win-win cooperation

� ¤ � �� � ���� �� � ��� � �� � �� � �� ·� �� � �� � �� � ��� � � � �� �� � ��� � � �� � � �� � � � �� � �� ¤ � �� ¦ � � � �

·� �� � �� � ��� � � � � � ���� � ���¬�� � � � � �� � � �� ��� � � � ��ª� � � � �� � �� � � � � � �� � � � � �� �� �� �� � �� �� � �� � ��«

·� �� �� � �� ��� � �� � �� �� � � ��� �� � � �� �� � �� � � � �� � � �� ���� � � �� � � � � �·� � �� �� � � �� � � �� � �� �� � ��� �� � � � �� �� � � �� � � �� � � � ���� � �� � � � � � � �� �� � � � � � � ���� �� �� ��� � � ��� � � � �� � � � � �� � � � £� �� � � �� � �� �� �� ��� �� � � � �� � � � � �� � � � £� �� � � �� � �� �� ��

·� �� �� � ��� �� �� � � ��� �� � �� � � � � � � �� � ���� � � �� � �� � � �� �� � ����� ¥ �� � � ��� ­ � � �� � � � � � �« � � � � ��� � � ­ � � �� � � ��

·� �� � � � � � � �� � � � � �� �� � � � � � �� � �� � � � � �� � � � � � � � � � �� � � � �� ® � � � � � �� � � ¤ � � � � �� � � � � �� �� � � �� �� � �� ��

Strength #4

create synergy & win-win cooperation

·� �� �� � �� � � � � �� � � �� � � � � � �� � ¥ ¥ � ��� �� � � ­ � ���� � � � �� �� � �� � � � �  � � �� ��� � ���� ��� � � �� � � ������ � �� � ��� � � � �� ��� � � � � ��� �� � � � �� �� � �·� � � � � �� �� � � �� �� � �� �� ��� �� � � ¤ � � � � �� � � � � �� ��� �� � � � � �� � ��� �� �� � � �� �� � � � �� � �� ® � � � � � � �� � �� � �� � � �� �� � �� � � �� � � �� � � � �� � � � �� � � � � � � �� � �¦� � � �� � �� � � � � � £� �� � � §�

·� � �� � � � �� � � £� �� � � � � � � � � � � � � � �¬ �� � � �  � ��� � � �� �� �� � � � � �� � � � ��� � �� � � �� ¦ � � � � �� � � �� �� ��� � � � �� �� � � � ������ � � �� �� �� � �¯ �� �� � � ��� � � �� �� �� � �¯ �� �� ¥ � �� �¤ � � � �� � ��� � � ��� � � � �� � � � �� �� � � � �� � � � �� � �� � �� �� � � � � � �� � �� � � £� �� � � � � �� �� � � �� � � ���� � � � ��� � � � � ��� � � � �¥ � � �  

·� �� � � � � � � �� � � � � � � �� �� � �� � � � � � � � �� � � � � � �� � � � � � �� � � �� � � ��� �� �� ��� � � � � � �� ��� � �� �� ��� � � � � ��� � � � �� � � ��� � �� � � � ��� � � �� � � ��� � � � ��� � � � � �� � � � ��� � � � � � � �� � �� � � �  

·� � � ��� � £ ���� �� � � � � � �� � �� � � � �� � �� �� � �� � �� � �� � �� �� � � � � � �� � � � �� � � � � � �

Strength #4

create synergy & win-win cooperation

� � � � � �� � ¯ � � � ¯ ¥ �� � ¯ � � � ¯ ¥ � �� � � � �ª � � � � � �� � � � �� � «�� �� �� � � �

¥ � � ��� � � �� � ��� � �� � � �� �� � � � �� �� � �� �� � ��� � � �� � � ¤ � � � � � � � �� ���� � � �� �� � �� � �� �� � � �� � ��� � �

·� � �� �� � �� � �� �� � � �� � � �� � �� �� � �� � � ��� � � �� �� � � � � � �� � � � ���� � � � � � �� � � ��� � � � � �� �� � � � ���� � �� � �

·� � �� �� � �� � � �� � � � � � �� � ����� ¥ �� � ����� � � �� � � ���� �� �� �� � �� ��� �� � ���� � � � �� � � ��

·� �� � � � � � � �� � � � � � � � �� � � � � �� �� � � � �¥ � � ��� � �� �� � � � � � �� � � � �� �� � � � � � � �¥ � � ��� � �� �� � �� � � � ���� � � � �� � � �� � � �� � �� � � � �� � �� �� ��� � �� � � ��� � � � �� � � � � �

·� �� � � �� �� �� � �¥� �� � �� �� � � � � �� � � � � �� � � � � � �� � �� �� � � � � ��� ��� � � � £� �� �� � ��� �ª� �� � � � �� � � � � � � £

� � � � � �� � ¥� � �� �¥ � � � ¥ �� � � �� �� ���� �� � �� � � �� �� �� � ��� � � �� � �� � � � �� �¤ � � � �� � � � �� �� ��� � �� � �� � �

� � ��� �¤ � � � � �� � � � �� ¤ � �� � � �

# Appendix ���� � � � � � � �� �� � � � �� � � � � �

� �� � � � �� �� � � �­ � � � �� � � � �� � � � �� ¦ �� �� ¯ �� � � � �

� � � � �� � � � �� � � � � � � �� � � � � � �

� � � � � �� � �� ��

� � ��� �� ����� � �� � �� � � � ��® ��� � � �� �� � � �� � � ��� � � � � � �� ���� � �� � � � � � ��� �� � � � �� ���� � � � � �� � � � �� � ��� � � �� ��� �� � � � � � �� � ��� � � ��¯�� � � �� � � �¢ � � � � �� � � �� � � ��� �� � �� � �� � � � � � �� � � ��� � � �� � �

� � � � � �� �

� � � � � � � �

·� �� � � � � � � � �� � � �� � � � � �� �� � � � � � � �� � � � � � � � � � � �� �� � � ����� �� � �� � �� �� � �� � �� � �� � � � �� � � � � � � � � �� � � � � £� �� � �� � �� �� �� � �� � ��� � � � �� � � � � � � £� �� � � � �·� �� � � � � �� �� � � � �� � � �� � � � � � � �� ¨ � � � � � � � � � � �� � �¬ � � � �� � � � � � �� � � � �� � � � �� � �� � � � � � �� � � � � �� �·� � � � �� � ��� �� � � �� ��� � � � � �� �� � � �� � � � � � � �� � � � � � � � � � � � � � ��� � � �� � � � � �� � � � � � � �� � � � � � �� � � � � �

� � � �� � �� � �

­ � � �¥� � �� � � ¯ ¥ � �� � � �� � � � �¯ � �� �� ¯ �� � � � � �� �� � �� �� � � � � �� �� � � � � �� � � �� �� �� � � �� � � � � � ��� �� � � �� ¨ � � � � � �� �� � � � � � � � � �� � � �� � � � �� � �� � �� �� �� � �� � �� � � � ��® ��� � � �� �� � � �� � � ��� � � � � � �� �� � � � �� � � �� � � �� � � �

·� � � � � � � � � � ��� � � �� � �� �� � ��� �� � ��� �� �� � � �� ��� ����� � � � � � � �����·¥� � �� ��� �� � �� � �¦¥ � �� �£� �� � �� � � � �� �� � � � � �� � � �� � � � � �� � � � �� � ���������� � �� � �£� �� � �� � � §� � �� � � �·� � � � � � �� � �� �� �� � � �� � � �� � � �� � � � �� � ��� � � � ��� � � � �¥ � � � � �� � ��� � � �� � � � �� � �£� �� �� ��� ���� � �� ��� �� � � � � � �� �� ������ ��� �°����� ��� � �·� � � � � � �� � �� �� � �� � � � ��� � ���� � � � � � �� � �� � � �� � � �� £� �� � � �� � � �·� � � � � � �� � �� �� � � �� �� �� � � � � �� � �� � � � � � � �� � � � �� � � � � �� � �� �� � � �·� � � �� � � � � �� � � � �� � � � ��� � �� � �� � �� �� �� � � �� � � � �� � � � � �� � �� �� � � �

¥ �� � ­ �� ��   � � � �­ �   � �¥ � � � �¯ � �� �� ¯ �� � � � � �� �� � �� ��� �� �� �� �� �� � � � � �� � � �� �� ��� � � � � � � �� �� � � � � � �� � �� � �� � �� �� � �� � �� � �� � � � ��® �� � �� � �� � � � �� � � � � ��� �� � �� � �� � � � �� � � � �� � � �� � � ��� � � �� � �� ¨ � � � ��� �� � �

�   � � �� � � �� � �� � � � �� � � � � � � �� � � � �� �� � � � � � � �� � � � �� � �

� � � � � � �� � � � � � � �� � � � � � �� � ®  ��� � �� ¢ � � � �� � � � � � � � � � �� � � � � ��� �� � � � � � � � � � � � � � �� ¬ ®  

·� �� � � � � �� �� � � � � � ���� �� � � ��� �� � � �� � � � � �� � � � �� �� � � � ������ � � �� � � � �� �� � � �� � �� � � � � � �� � � � �� � �� � � � � � ���� �� ¢ � � � �� �� �·� � �� �� � � � �� � � � � � �� � � � � �� � � � � � � �� � �� � � �� � � �� � � � �� � � � � �� � � � � � � ������� � �� � � �� � �� �� � � � �� �� � � �� � � � � �

·� � � � � � � �� � � � � � � � �� � � � �� � �� � � � � � �� � � � � �� � �ª� �� � � � � � � �� £�� � � � �� � �� � � � � � � � £� � � � � � � � �� � � � � � �� �� � � � � � � � � � �� � � � � � �� � �� � � � � �� � � � �� � � � � �¥ � � � � �� � �� � � � � � �� � � � �� � � � � � �� � �� �� �� � � �� � �� � �� � �� � � � � � � � �� �� �� � � � � ��·� � � � � � � �ª� � � � � � ��� �� � � �� � � � � � � �� �� � � � £� � � � � � � �� � � � � �� � � � �� � � � � � � � �� � � � � � �� � � �� � �� � � � � � ���� �� ¢ � � � �� � � ��� � � �·� � � � � � � � � �� � �� � � � �� � � � � � �� � � �� � � � �� �� � � � ��� � � �

� �� � � �� � �� � ¥ �� � �  � ¥ �� � �� � �� �� � �¥ � � �� ­ �� � � � �� ­ �� � � � � � � �¡ � �� � �� � � � � � � �� � � � �� � � � �� � � �� � �� � �� � � � �� � � � � �� � �� �� �� � � � � � � �� � � � � � �� � � �� � �� �� � � � ��� � � � �� � �� � � �� � � �

� � � ¯ � � � � �� ¯ �� ¥ � � � �     �� � � � � � � �� ¡ � �� � � � � � �� �� � � � � � � �� � � � � � �� � � � �� �� �� � � �� � ��� � �� � � �� �� � � � �� �� � � � � � � �� �� � � � �� � � �★�� � �� �� � � �� � � �� � � � �� � �ª � � � �� �� � � � �� £� � �� �� � �� � � � � ��� �� � �� � � � ��� � � � � �� � �¥ � �� � £� �� � �� �� � ��� ª� � � � � � �� �� � £ � � �� �� � � � � £� �¢ �� � �� � � � �� � �� �� � � � � �� � � � �� �

� � � � �� � � � �� � � � � � � �� � � � � � �

� � � � � �� � �� ��

� � � � � �� �

� � � � � � � �

� � � �� � �� � �

� � � � � � �� °� �� � �� � � � � �� � � � � �� � � � �

� � � � �� � � � �� � � � � � � �� � � � � � �

� �� �� �� � � �� �� � �� � � � �� � � � � � � � � �� £� � �� � � � ��� � � � � � � �� ���� � � � � � � � �� � � � � � ��� � � � � � � � �� � � � �� ��� � � � � � � ¢ � � �� � ��� � �� � �� � � � � � � �� � � � �� � � �� � � �� ¢ � � �� � �� � � � �� � � � �� �� � � �·� �� �� �� � � �� � ��� � �¦� �� � � � � � �� � �� �� � � � § �� �� � ��� � �� £� �� � �� ��������� � � � �¦� � �� §� � �� � ��� �� � �� � � � �� � �� � � �� � � � � �� � � � �� �� � � � � � ���� � � � �� � �� � � � � ��� � � � � � � �·� � � �� ��� �� � �� � �� � �� � � � � �� � � �� �� �� � �� � � � � �� � � � �� �� � � �� ��� � � � �¢ �� �� � �� ��� � � �� � �� � £� �� � � � �� � �

·� � � � � �� � � � ��� � �� � �ª� � � � �� � �� � � � � � £� � �� � �·� � �� �� � �� � � � � �� � � ��� �� � � � ���� � � � ��� �� �� � � �  ��� � �� ���� � �� � ��������� � � � ��� � �� � � ��� � � � � ��  ��� � � ���� � � � �� � � � � ��� �� � � � �� �� ��·� � � � ¢� � �� � �£� ��� � �� �� �� � � � �� ��¬ �� � � � ��� � �� �� �� � � � � �� � � � ¢� ������� � � � �� � � � � � �� � � � �� � � ��� � � � � �� � � �  ��� � � � � � �� � �� �� �� �� � � �������� � � � �� �� � �� �� �� �� � � �� �� � � � �� � �� �� � � � �  · �� � � � � � � � � � �� � � � � � � �� � � �� � �� � �� � � �� � � �� �� �� � � �� � � � � ������ � � � �� � � � � � �� � ��� � � ��� � � �

�   � � � � � � � � �� �­ �� �­ �   � � ¥ �� � �� �� �     � �� �  �� �¥ � � �¡ � �� � �� �� � � � � � �� � � � � � � � � � �� � � � �� � �� �� � � ��� � �� � � � �� �� � � ��� �� � �� � �� �� �� �� � � �� � �� � 

� �� � � �� � � � � ¥ �� � �  � ¥ �� � �� � �� �� � �� � �� � � � � ¥ ��   �� � � ¯ � �� �� ¥ �� ¡� �� � � � �� � �� � � �� � � �� ��� �� � �� � � � �� � �� � � �� � �¢ �� � � �� � � �� �� �� � � �� � � � � � ��� �� � � �� � �� � � �� � � � �� � � �� � � �� � � � �� � � � �� � �� �� � � � �� � � �� � � �� � � �� �� �� � � �� � � �� � � � � �� � �� � �� � �� �� ��� � � �� � � �� � � �� � 

� � � � � �� � �� ��

� � � � � �� �

� � � � � � � �

� � � �� � �� � �

� � �� � � � � � � �  � � � � � � � � � �� � � � � � � �� � � � � � �� � � �

� � � � �� � � � �� � � � � � � �� � � � � � �

� �� � �� � � � �� � � �� � � �� � � � �� � � � �� � �� � � � � �� � � � �� � � � ¡ � � �� �� � � � � � �� � � � � � � � �� � � �� � � � � � �� � � �� � � £� �� � � �� �� � � � �� � ��� � � �� � �� ���� � � � � �� � � � � �� � �� � � � � � �

·� � �� � �� � �� � � � � � � �� � � � � � �� � � � � � � � �� � � � � � �� � �� � � �� � � � � � � � � �������� � ��� �� � � � � � ­ � � � � �¬ ¬ ��® ��� � � � � � � � � � ��� ¨ � � � �¬ ¬ �¬® ��¢ � � ���� � �� � � � � � � � � �� � � � �� � � � �� � � � � �� � �� � � � �·�� � � � �� ��� �� � � ­ � � � ��� �� � � � � � �� �� � � �� � � �� � �� �� � � � ���� � � � ��� � �� ������� � � ��� � � � � � �� � � �� � � � �� � � �

·� � � � � � � � � � � � �� � � � � � � � � � � � � �¦� � � � � �� � � §� � � � � � � �� � �� � � ��� � � �� � � �� � � � � � � � � � � �·� � �� �� � �� �� � � �� � �� � � � �� � � � � � �� � � �� � � � � � � � � �·� � � � �� � � �� � � � � � �� � �� � � � �� � � � � � �¤�� � � � �� � � �� � � � � � �� �� ������� � �� � �� � � �� � � �� � � � �� � �� � � � � � � ��� �� � � � � � � �� �� � � � �� � ������� � � � � � � �� � �� � �  ·� � ��� � � � � � � � �� � �� � � � � © ��� � � �� � � � ��� � � � � � � � � ���� � � �� � � �� �� � � � � �� � � �·� � �� � � � � � � � �� � �� � � � � �� � � �� � ��� � � �� �� � �� � � �� � �� �� � ��� �� � ������� � �� � � �� � �� �� � �� � � �� �� � � � � �¥ � �� � ��� � � � � ��·� � �� � � �� � � � � � � � � � �� � � � � ª � � £�� �ª� � � � � �� � � � ��� � � ������� � � � � � � £� � � �

� �� � � �� � �� � ¥ �� � �� � � ¯ � � ��� � � �� �� �� ¥ �� � �±�� � �� �� � � � ��� � � � �� � � � � � � �� � � � � �� � �� � �� �� � � �� � � � � � ­ � � � � � �� � � � � �� � �� � �� � �� �� �� � � �� � � � � � ��� � � � � � ��� � ���� � � � � � �� �� �� � � � � � �� � � � � � � � � �� � �� � � � �� � � � � �� �� � �� � � �

� � � � � �� � �� ��

� � � � � �� �

� � � � � � � �

� � � �� � �� � �

� � � � � � � � �� � � � � �� � � ¥ �� � �� � � � � �¥ � � � �¯ � �� � � � �

� � � � �� � � � �� � � � � � � �� � � � � � �

� � � � � � ��� � � � � ��� �� � � � � ��� � � � � �� ��� �� � �� �� � � � � �� �� � �� �� � � � �� � � �� � �  ��� � � �� � � �� �� �� � � � �� � � �� � � � � �� � ��� � ­ � � �� � �  �� � � �

·� �� ��� � � �� � �� �� �� �� � � �� � � � �� � � �� �� �� � � �� �� � � ��� �� �� � �� � �·� � � � �� � � � �� � � �� � � � �� �� � � � � �� � �� ¨ � � � �� � � � � �� � � � � � � �� � �� � � � �� � � � � � �� �� �� ��� � �� �� � �

·� � � � � �� � �� � � � � �� ��� �� � � � � � � � �� � � �� � � �� � �� � �� �� �� �� �

�� ��   �� �� �� � � � ¥�   �� � �¥ � �� �� � �� � � � � �¡ �� �� � � � ��� � � � � � � ���� � � �� � �� �� �� �� � � � � �� � �� �� � � � �� � � �� � � � �� � �� � �� � � �� � � � �� � � �� �� � � � �� � � � � � �� � � �� � �� � ��� � � �� ���� � � �� �� � � �� � � �� � � �

� ¥ � � � � �� �� � � � �� � � ¯ ¥ � �� � �¥ � � �� ­ �¥ � � � �¯ � �� � � � � �¡ �� � ��� � � �� � �� �� �� �� �� � � � � �� � � � �� � � �� �� �� � �� � � � � � �� �� � � � � � �� � � � � � � � �� � � � �� � �� � � � �� � � � � � �� � � � � � �� � � �� � � � �� �� � � � � � �� � � � � �� � �� ��� � �� � �� �� � �� � � �� � �� � � � � �� � �� �� � � ��� � � �� � � � �� � � �

� � � � � �� � �� ��

� � � � � �� �

� � � � � � � �

� � � �� � �� � �

확대 개발 제품

� �    � � � � � �� ¯ �   � �� �� � �� �� �¥ � � �� � � � �� � ¯ � �� ¯ � �­ �   �¡ � ��� � � � �±��� ±±±±�� � � � � ��� � � � � �� � �  � � �� � �� � � �� � � �� � ��� � � �� � � �� �� �� � � �� � � � �� � � � � � �� �� � � �� �� � � �� �� �� � � �� � � �� � �� � � �� � � � � �� � �� � � �� �� � � � � � �

� � � ¯ � � � � �� ¯ ���¥ � � �� ¯     �� ¯ � �� � � � � ��¡ ��� � � � �±��� ±±±±�� � � � � ��� � � � � �� � �  � � � � � ��� � � � � �� � � �� �� �� �� � � �� � � ­ � � �� �� � � � � � � � �� � � � �� � � ��� � � � ��� � �� �� ��� � � � � � � ��� �� � � � �� � � �� �� �� �� � � �� ��� � � �� � � � � � � � �� � � �� � � � � �� �� � � �� � � �� � � �� �� �� � � �� � ��® �

� � � � � �¯ � �¥ � � � �¯ � �� � � � � �� ¯ � �� � � � � ��� � ¡ ¬��� ¬¬¬¬�

� � � � � �� � �� ��

� � � � � �� �

� � � � � � � �

� � � �� � �� � �

� � � �� ��� �� � � � � � �� � ��� � � ��� �� � �� � �� � � � � � ��� � ��� � ��� � � ��� � � � �� � �� �� �� � � �� � ��� � ��� ���� �� � � � �� �� � � � �� �� � � ��� �� � � � � � �� ���� � �� � � � � �� ² � � � � � ��� � � � � � � �  �� � � � �� ���� � �� �� � � � �� ��� �� �� � � ���� � �� �� �  � � � � �� ���� � � � � �� � � � � � � �� � � � �� ���� � � � � � � �� �� � �� � � ��� � �� � �  ¥ � �� � ��� ��� � � �� � � �

·� � � � � �� � � � � � �� � � � � � � � � � � � �� � � �� � � �� �� �� � � � � � � � � � � � � � ��� � � � ��� � � � �±��� ±±±± �·� � � � �� � �� �� � �� � � � �� � �� � � � � �� �� � � � � �� � � � � � ��� � � � �� � �� � �� � � � �� � � ��� � � � � �� � �� � �·� � �� � � � �� � � � �� � � � � � �� � �� � � ��� � � �� � � � �� � � � �� � � �

·� � �� � � � �� � � � � � �� � �� � �� � � � �� � � � � � � � �� � � ���� � � ¬ �� � �� ��� � � �� �� � �� � � �� �� �� �·� � � � �� � �� � �� �� � �� � � � � � �� �� � ���� � � � �� � � �� ��� � � � �� � � �� � � �� �� � � � � �� � � � � �� � �� � � � �� � � � � � ��� � � � �� � � �� �� � � � � �  

� � �� � � � � �� � � � � � �¥ � � �� � � � � ¥ �� � �   �� ­ �� �� � �

� �¤ � � � �� � � � ¤ � �� � � � �� � � � � � �

� � � � � �� � �� ��

� � � � � �� �

� � � � � � � �

� � � �� � �� � �

�� �� � � � �� ���� � � ��� �� �� � � �� �® �� � � �� �� ��� � ��� � � �� � � �� �® ���� � �� � � � � � � �� � � � �� � � � � �� � � �� � �� � �� ���� � �� � � � �� � �� � �� �� ��� �� � � �� � � �� � �

·� � � � � � � � �� � � � ��� � � � � � � � � � �� � � �� � � �� � � � � � ­ � � �� ¨ � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � ��� � �¦� � � � � �� � � � �� §·� � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � �� � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � �� � � � � � � � � � � � � � � ��� � � � � � � � �� � � � � �� � � � � � � � � 

·� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � �ª� � � � � � £� � �� � � � � � � � � � � ² � � � ��� � � � �� � � �� �� � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � �� � � � � � � � � � �� �� � � � � � � � �  � � �� � � � � � � ���� � � � � � � �·� � � � � � � �� � � � � � � �� � � � � � � �� � � � � � � � � � � � � � � � � �� � � � �� � � � ¬

� �� �� � �� � �� � � �� �� � � � �� � � � � � � � �� �� ��� �� � � � �� �� � � � � �� � �� � �� � �� � � �� � � �� � � �� �� � � �� � � �� �� � � � �� �� � ��� �� �� � � � � �� � � �� � �� ��� �� � � �� � � � � � � �

� � � � � � � �� � � � � � � � � � � �� � � � ��   � �� � � � �