Post on 17-Feb-2020
2019 Media Trends
Presented to Philippine Association
of National Advertisers (PANA)
Jay G. Bautista
27 June 2019
The Media Consumption
of the People of Today
1
3
Media Habits Survey
Area CoverageUrban and Rural Philippines
Sample Size10,000 individuals aged 13 years old and above across
all socio-economic classes
MethodologyFace to face interviews using structured questionnaire
SamplingMulti-stage probability sampling
88%
47%
23%
27%
9%
18%
43%
35%
2%
52%
56%
2018 2016
Access to Media
4
Total Philippines
Source: Kantar Media Habits Survey 2018
Base: All Individuals 13+
Media Habits Survey
Own TV Set
With DTT / Cable / Satellite TV
DTT
Cable / Satellite TV
Cable TV
Satellite TV
With Digital TV connection
Own Video Player
Own Game Console
Own Radio / Stereo
Can access Internet at home
Usage Recency
Total Philippines
Source: Kantar Media Habits Survey 2018
Base: All Individuals 13+
(*%) – Less than 1%
Media Habits Survey
10%
6%
3%
1%
13%
8%
5%
3%
8%
4%
2%
1%
14%
3%
1%
*%
Television Radio Internet
Magazine CinemaTabloidBroadsheet
95%
59%
55%
Usage Frequency & Time Spent – TV, Radio, and Internet
Total Philippines
Base: Individuals 13+
Base: Individuals 13+ who use (media) at least once a month
(For TV – Own TV set at home)
73.2MM
45.4MM
42.2MM
Monthly UsageIndividuals 13+
FrequencyAverage Days a Week
Time SpentAverage Hours a Day
4.9
2.5
3.7
Media Habits Survey
6.4
4.9
5.6
The TV and Internet Co-Existence
2
Cross Media Usage
8
Shape of the Day
Source: Kantar Cross Media Audience Measurement
Urban Philippines; Individuals 13+
January to December 2018; AvRch(%)
0
10
20
30
40
AvR
ch
%
TV Only Internet Only Both
Cross Media Audience Measurement
Total Internet provides a 9.6% incremental reach on
Total TV.
People have always talked about TV with
friends and family, and Twitter extends
these conversations outside the living
room.
Twitter friendly shows that encourage
tweets during the broadcast or have a
younger, evangelical audience for
example, can punch above their weight,
thereby distorting overall perceptions.
Andy Brown
CEO & Chairman, Kantar, Media Division
Kantar Social TV Ratings
Twitter /
Facebook /
Instagram App
Kantar API Kantar Social
TV Ratings
Instar Social
Number of Tweets x TV Ratings (Per Broadcast)
11
NBA Finals 2019
Source: Kantar Social TV Ratings, The Philippines, 2019
Data collected from broadcast window only.
*Average viewers for all broadcasts aired by ABS-CBN, Basketball TV, and ABS-CBN Sports + Action
TV Ratings based on Kantar Urban-Rural Television Audience Measurement (Ind 13+) data
0
500
1,000
1,500
2,000
2,500
3,000
3,500
0
5,000
10,000
15,000
20,000
25,000
Game 1(May 31)
Game 2(June 3)
Game 3(June 6)
Game 4(June 8)
Game 5(June 11)
Game 6(June 14)
Rtg
(000)*
Nu
mb
er
of
Tw
eets
Golden State Warriors vs. Toronto Raptors
Tweets Rtg (000)
Kantar Social TV Ratings
Number of Tweets x TV Ratings (Minute by Minute)
12
NBA Finals 2019 Game 6, 08:58 to 11:50AM, ABS-CBN
Source: Kantar Social TV Ratings, The Philippines, 2019
Data collected from broadcast window only.
TV Ratings based on Kantar Urban-Rural Television Audience Measurement (Ind 13+) data
0
2,000
4,000
6,000
8,000
10,000
12,000
0
200
400
600
800
1,000
1,200
1,400
8:5
8
9:0
2
9:0
6
9:1
0
9:1
4
9:1
8
9:2
2
9:2
6
9:3
0
9:3
4
9:3
8
9:4
2
9:4
6
9:5
0
9:5
4
9:5
8
10:0
2
10
:06
10
:10
10
:14
10
:18
10
:22
10
:26
10
:30
10
:34
10
:38
10
:42
10
:46
10
:50
10
:54
10
:58
11
:02
11
:06
11
:10
11
:14
11:1
8
11
:22
11
:26
11
:30
11
:34
11
:38
11
:42
11
:46
11:5
0
Rtg
(00
0)
Nu
mb
er
of
Tw
eets
Number of Tweets Rtg(000)
Kantar Social TV Ratings
The peak moment of interaction occurred at
11:49AM with 1,181 Tweets sent in just one minute!
The Toronto Raptors make history as they claim their
first-ever NBA championship.
20.8% of the Tweets generated during the
whole broadcast window were of positive
sentiment.
Communicating With Your Audiences
With The New Order
3
14
Area CoverageUrban and Rural Philippines
Dimension 2019
CoverageUnited States | United Kingdom |
Brazil | France | China
Sample Size5,000 connected consumers aged 18
years old and above
58 industry practitioners – regional
and global leaders, representing all
parts of the industry
Brands are walking a tightrope
Your products, performance and values are subject to constant scrutiny and discussion.
Base: 5,000 connected consumers.
Source: Kantar DIMENSION study 2019
44%say their opinions of brands are
influenced by what they read
about them in articles online.
admit they are influenced by
the online comments and
reviews of others.
39%
It takes 20 years to build a
reputation and a few minutes
of cyber incident to ruin it.
Stéphane Nappo
Global Chief Information Security Officer,
Société Générale
#ShopeeBlackpinkinMNL
16
June 3 to 9, 2019
Source: Kantar Social TV Ratings (Social Buzz), The Philippines, 2019
0 14 11
6,585
3,384
46238
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
03June
04June
05June
06June
07June
08June
09June
Nu
mb
er
of
Tw
eets
Shopee (Day by Day)
Totals #ShopeeScam
When managing bad publicity offline wins on credibility
Using a mix of online and offline channels, brands can combine
authenticity with immediacy and urgency
believe news, articles
and features online
are a good way for
brands to combat
negative publicity
believe news,
articles and
features in print
are a good way for
brands to combat
negative publicity
Base: 5,000 connected consumers.
Source: Kantar DIMENSION study 2019
36%
28%
Where do consumers go for brand information?
Offline and online media forms both have a role to play as information sources on brands.
72
53
4442
3127
2521
9
Base: 5,000 connected consumers.
Source: Kantar DIMENSION study 2019
19
Area CoverageUrban and Rural Philippines
Winning in the Age of
Authenticity
Access the full report here:
https://www.kantarmedia.com/dimension
About Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, our 30,000 people help the world’s leading organizations succeed and grow.