Post on 12-Jul-2020
2019 Media Kit
DISTRIBUTION
300,000+ESTIMATED MONTHLY TOTAL
READERSHIP/ AVERAGE MONTHLY GROSS DISTRIBUTION
80,000+
81%HAVE SUBSCRIBED3 YEARS OR MORE
AVERAGE AGE
35-65 YEARS
84%female 16%
male
77%MARRIED
AVG HHI
$197,518AVG NET WORTH
$1.3
AUDIENCE AT A GLANCE
PAID CIRCULATIONPhoenix Home & Garden magazine delivers the most sought-after magazine audience: active, engaged readers who month after month pay for a subscription or single copy at the newsstand.
Phoenix Home & Garden is the exclusive magazine media partner of the ASID Arizona North Chapter, 600 members receive Phoenix Home & Garden monthly. These influential designers resource our publication for inspiring ideas and innovative products for their broad range of residential and commercial clients.
Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.
1. PHOENIX 2. Cosmopolitan 3. PHOENIX HOME & GARDEN4. AZ Highways5. Fine Cooking6. Real Simple7. Food Network8. In Style9. Oprah10. Men’s Health
WHERE DOES PHOENIX HOME & GARDEN RANK AMONG NATIONAL MONTHLY TITLES?
Phoenix Home & Garden magazine voluntarily subjects its circulation figures to independent verification by the world’s premier auditing organization – the Circulation Verification Council.
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40%Peoria/Surprise/
GlendaleScottsdale/
Paradise Valley
East ValleyAvondale/Goodyear
Subscription and newsstand density map. Percentage of metro Phoenix subscribers by region, September 2015.
Albertson’sA.J.’s Fine Foods
Basha’sBarnes & Noble
CostcoCVSFry’s
Fry’s MarketplaceFry’s Electronics
La Grande OrangeNatural Grocers
SafewaySam’s Club
Sky Harbor AirportSmart and Final
SproutsTarget
Wal-MartWalgreens
Whole FoodsWinco
FIND PHOENIX HOME & GARDEN MAGAZINE IN CHECK-OUT POCKETS
AT THE FOLLOWING RETAILERS:
WE ALSO SELL AT:Banner Health
Sheraton Desert Oasis
MEDIA PARTNERSMEDIA PARTNERS
CIRCULATION & DISTRIBUTION
Have interest in home improvement
Find ideas in Phoenix Home & Garden that they can use in their own home
Frequently buy electronics
Made a purchase at a store they had not known about
Use the Calendar of Events to plan monthly outings
Plan on taking a vacation within the next year
Enjoy cooking
Have an interest in fashion
Are active gardeners
Travel frequently
Exercise and are health conscious
Are interested in home entertaining
Are a supporter of the arts
Are active in charity and community organizations
97%
96%
94%
92%
90%
89%
89%
88%
86%
79%
79%
75%
71%
32%
LIFESTYLE:
PHG readers have the propensity to purchase your products and services. Take a look at their purchase
intent in the next 12-24 months.
PRODUCTS:
SERVICES:
Carpet or Flooring
Computers, Tablets, or Laptops
Furniture or Home Furnishings
Home Improvements or Home Improvement Supplies
Jewelry
Major Home Appliance
New/Used Automobile, Truck, or SUV
Pet Supplies
Real Estate
Vacations or Travel
Women’s Apparel
31%
21%
82%
20%
44%
26%
36%
26%
13%
86%
84%
Dining & Entertainment
Financial Planner (Retirement, Investing)
Home Heating and Air Conditioning
Lawn Care Service (Maintenance & Landscaping)
Medical & Physicians
91%
41%
20%
56%
71%
PURCHASE INTENT
JANUARYCover Theme: Before & AfterSpecial Adver tising Section:Furnishings on Trend Ad Close: 11/15On Newsstands: 12/20
FEBRUARYCover Theme: The New Mediterranean Special Adver tising Section:Remodeling Resources Ad Close: 12/17On Newsstands: 1/24
MARCHCover Theme: Masters of the SouthwestSpecial Adver tising Section: Architects & BuildersMasters of the Southwest AlumniAd Close: 01/15On Newsstands: 2/21
APRILCover Theme: The Southwest Garden Special Adver tising Section: Remodeling ResourcesAd Close: 02/15On Newsstands: 02/21
MAYCover Theme: KitchensSpecial Adver tising Section:Golf CommunitiesAd Close: 03/15On Newsstands: 04/25
JUNECover Theme: Travel—Santa BarbaraIndustry Show ReportSpecial Adver tising SectionOutdoor OasisAd Close: 04/15On Newsstands: 05/23
JULYCover Theme: Ar t & ArtistsSpecial Adver tising Section: TBDAd Close: 05/15On Newsstands: 06/20
AUGUSTCover Theme: Jewel Box HomesSpecial Adver tising Section: Remodeling ResourcesAd Close: 06/17On Newsstands: 07/25
SEPTEMBERCover Theme: BathroomsSpecial Adver tising Section: Faces of PhoenixAd Close: 07/15On Newsstands: 08/22
OCTOBERCover Theme: Outdoor LivingSpecial Adver tising Section: Remodeling ResourcesAd Close: 08/15On Newsstands: 09/26
NOVEMBER Cover Theme: Dream HomesSpecial Adver tising Section: Architects & BuildersAd Close: 09/16On Newsstands: 10/24
DECEMBERCover Theme: Celebrate the HolidaysSW StyleAd Close: 10/15On Newsstands: 11/22
EDIT & MARKETING CALENDAR
GiveHOLIDAY GIFTS
FROM $10 TO $36,000
GG2018PCV1.pgs 10.19.2018 11:07
SPECIAL EDITION CALENDAR
MARCH2019 ANNUAL SPECIAL EDITION:
TOP DESIGN SOURCESSPACE CLOSE: 01/03
DELIVERY: 02/21
DECEMBER2019 ANNUAL SPECIAL EDITION:
GIVESPACE CLOSE: 10/01
DELIVERY: 11/22
APRIL2019 ANNUAL SPECIAL EDITION:
SPRING HOME & GARDEN TOUR PROGRAM
SPACE CLOSE: 3/01EVENT DATE: 4/07
OCTOBER2019 ANNUAL SPECIAL EDITION: CONTEMPORARY SOUTHWEST STYLE
SPACE CLOSE: 08/01DELIVERY: 09/26
SEPTEMBER2019 ANNUAL SPECIAL EDITION:
ASID AWARDS SHOW PROGRAMSPACE CLOSE: 07/11
DELIVERY: 08/22
NOVEMBER2019 ANNUAL SPECIAL EDITION:
FALL HOME & GARDEN TOUR PROGRAMSPACE CLOSE: 10/03EVENT DATE: 11/09
INTERNATIONAL REALTY
SATURDAY, APRIL 7
2018 GARDEN TOUR
GT2018PCV1.pgs 03.16.2018 14:26
PRESENTED BY Phoenix Home & Garden
DesignExcellence
Awards2018
ASID ARIZONA NORTH CHAPTER
ASID2018PCV1.pgs 07.23.2018 11:44
SATURDAY NOVEMBER 10TH
2018 HOME TOUR
HT2018PCV1.pgs 10.25.2018 14:48
SPECIAL EDITION 2018
Contemporary Design
SOUTHWEST STYLE
CSW2018PCV1.pgs 06.22.2018 12:50
SOCIALFacebook: 10,394 LIKES
Pinterest: 4,000 FOLLOWERSInstagram: 6,105 FOLLOWERS
Twitter: 5,035 FOLLOWERS
25,534 TOTAL SOCIAL REACH
facebook.com/phoenixhomegarden
@phxhomegarden
pinterest.com/phxhomegarden
@phoenixhomeandgarden
Phoenix Home & Garden magazine extends beyond print and connects advertising partners with its readers through numerous, dy-namic mutimedia platforms. Whether you’re interested in print, digital, web, events, social media or special issues — Phoenix Home & Garden gives advertisers the potential to reach our readers across all platforms.
300,000+AFFLUENT READERS
Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.
PRINT80,000 Total average
monthly gross distribution
300,000+Estimated monthly total readership
E-NEWSLETTERA combined total of
50,337opt-in subscribers to our 3 monthly e-newsletters
MULTIMEDIA AUDIENCE
WEBSITE RATES + AD SPECS
TYPE WIDTH HEIGHT RATELeaderboard A 728 px 90 px $750
Side Bar 1 B 300 px 250 px $300
Side Bar 2 C 300 px 600 px $600
Splash Banner D 1300 px 307 px $900
Pop-up $1,500
Page Takeover $1,000
B
A
C D
A
B
C
pop-up
BANNER ADSIncrease the exposure of your brand to our Phoenix Home & Garden magazine viewers each month. Website ads are run of site (ROS) and run per month in correspondence with Phoenix Home & Garden’s monthly print schedule.
PAGE TAKEOVEREnjoy exclusive category sponsorship with a complete page takeover. Your brand will takeover all three premium banner ad positions on the category page of your choice.
POP-UPImmediately capture the attention of our website visitors with a customized pop-up message on the Phoenix Home & Garden home page.
DIGITAL
OPENRATE
19.3%
OPENRATE
20.3%
E-NEWSLETTER BANNER AD RATES + SPECS
TYPE WIDTH HEIGHT RATE Banner 728 px 90 px $250
Half Page 300 px 600 px $350
Takeover $500
E-BLASTTYPE WIDTH HEIGHT RATE Dedicated E-blast 600 px Customizable $1,500
DIGITAL
E-BLASTTYPE WIDTH HEIGHT RATE Dedicated E-blast 600 px Customizable $1500
REQUIREMENTS Subject Line 30 characters or less recommended
Target Link(s) Website link(s)
Creative Files .jpeg, .pdf, or HTML (.htm or .html) format
HEIGHT IS CUSTOMIZABLE PER YOUR SPECS
600 px wide
A Sponsored Content Advertorial is an advertisement that contains editorial-like content written and designed by our Cities West Media team with the intent of blending into our actual editorial.
This type of advertising is the optimal win-win situation for all parties involved: our company, our readers/followers and, most importantly, you. Readers/followers are offered valuable, editorially crafted infor-mation and you get exposure to our audience in an organic way. And you not only get access to our expansive and diverse audience, but you have our excellent creative and editorial teams working to make sure your content is accessible, eye-catching and effective.
7 Unique Ways to Use Gems and Minerals in Your Interior Design.
We have three basic options for you to choose from:
Behind-the-ScenesThe process behind your products and services. Our editorial staff will conduct interviews with up to two key individuals who can explain the behind-the-scenes production or execution of this product or service, giving our readers an inside glimpse at the intricate processes that create the products or services they love.
ProfileThe people behind your brand. Our editorial staff will create a “Q&A” style sponsored content advertorial based on interviews conducted with an individual who can speak to your brand, your mission, and your products and services from an informed, passionate stance, giving our readers an inside glimpse at the heart, stories and real people behind your brand.
Listicle The products that make your brand exceptional. Our editorial staff will work with you to compile a list of products or information that highlights your company’s offerings in a creative manner. Using imagery, product/service names and descriptions, and prices (if desired), our readers get a unique, informative, and web-friendly way to receive useful content and experience the products, services and professional knowledge that your company offers.
• Gold + Print: Sponsored Content advertorial appears in print, online, is posted to our Facebook and Instagram profiles, and is included in an eblast. $7,500
• Gold: Sponsored Content advertorial appears online, is posted to our Facebook and Instagram profiles, and is included in an eblast
$2,500
• Silver: Sponsored Content advertorial appears online and is posted to our Facebook and Instagram profiles ............................$1,500
• Bronze: Sponsored Content advertorial appears online and is included in an eblast $1,000
SPONSORED CONTENT
PRODUCTION CONTACTS:
CITIES WEST MEDIA(480) 664-3960
SCHEDULES, SPECIAL INSERTSDirector of Production ext: 143
TECHNICAL QUESTIONS Pre-Press Technician ext: 106
TRIM (W X H) LIVE AREA 2 PAGE SPREAD** 18” x 10.875” 17.25” x 10.125”
FULL PAGE* 9” x 10.875” 8.25” x 10.125”
2/3 PAGE VERT. NON BLEED 4.875” x 9.875” 4.875” x 9.875”
2/3 PAGE VERT. BLEED 5.5” x 10.875” 4.75” x 10.125”
1/2 PAGE VERTICAL 4.875” x 7.25” 4.875” x 7.25” (Gallery Row Only)
1/2 PAGE HORZ. NON BLEED 8.25” x 5” 8.25” x 5”
1/2 PAGE HORZ. BLEED 9” x 5.5” 8.25” x 4.75”
1/3 PAGE VERT. NON BLEED 2.375” x 9.875” 2.375” x 9.875”
1/3 PAGE HORZ. 4.875” x 4.875” 4.875” x 4.875”
1/4 PAGE 3.5” x 4.875” 3.5” x 4.875”
1/6 PAGE HORZ. 4.875” x 2.25” 4.875” x 2.25”
** Two-Page spreads must be provided in single page format (two page files)
For ads with bleed, add .125” on all sides
TO SUBMIT YOUR AD/CREATIVE:1. Email your print, digital and web
ad materials to your account executive.
2. If your file is too large to email, please upload your artwork to one of the following: Dropbox, Google Drive, a SkyDrive etc. and provide the link to your account executive.
If you have any questions, contact our advertising department at 480-664-3960 or advertising@phgmag.com
ALL PRINT, DIGITAL, WEB & EBLAST MATERIALS DUE: The 15th of the month, 2 months prior to issue date
AD SPECIFICATIONS
SIGNATURE EVENTS
GARDEN TOURSelf-guided tour of some of the
Valley’s most luxurious resi-dential gardens, outdoor living
spaces and landscapes.
HOME TOUREnjoy exclusive access to a se-
lect group of the Valley’s premier luxury homes during our popu-
lar, self -guided tour.
Presenting $8,000
Event$6,000
Beverage$4,000
Dessert$4,000
Photo Booth$4,500
MASTERS OF THE SOUTHWEST
Leaders in Southwest design are recognized for their excellence
in interior design, landscape de-sign, architecture, ar t, culinary
and more.