Post on 03-Oct-2020
2018 Season of Audi Retail Display Guide
Audi Accessories 2018 Winter Display Guide
OverviewBring the Audi brand to your customers this season! To enhance your customers shopping experience, seasonal retail displays are key. Presented in this guide are retail display recommendations which are in keeping with the Season of Audi and follow effective visual merchandising principles.
1. Audi collection
• All collection products are sourced from the Audi collection site and represent premium seasonal Audi branded goods.
• Display product by category to ensure the customer shopping experience is enjoyable.
• Place collection retail displays near customer lounges and cafes to ensure visibility and maximize sales.
2. Audi Genuine Accessory
• Display your top selling dealer installed accessories alongside seasonally relevant accessories .
• Use sign holders to individually sign all displayed accessories.
3. Lifestyle Showroom Display
• Collaborate with sales department to accessorize a showroom vehicle with seasonally relevant accessories.
• Incorporate seasonal props such as evergreen trees and winter sports equipment to enhance your lifestyle display.
• Incorporate Thule accessories.
Audi Accessories 2018 Winter Display Guide
Overview With multiple luggage transportation options, this family holiday trip is sure to be comfortable.
• Open vehicle trunk to display additional accessories and gift boxes.
• Incorporate seasonal showroom banner and evergreen trees.
• Add mannequin family dressed in Audi collection winter weather apparel.
Season of AudiLifestyle Showroom Display
Audi Accessories 2018 Winter Display Guide
Vehicle > Q5
Accessories
• Base Carrier Bars
• 300L Cargo Box
• Trunk Liner
• First Aid Kit
• Customer Assistance Kit
• Thule Wheel Step
• All-Weather Floor Mats
Merchandising Aids
• Male Mannequin
• Female Mannequin
• Youth Mannequin
Seasonal Props
• Evergreen Trees
• Gift Boxes
Marketing
• Seasonal Showroom Banner
• Magic Pocket
Season of AudiLifestyle Showroom Display
Audi Accessories 2018 Winter Display Guide
Overview The ideal roof mounted winter sport transportation kit.
• Incorporate seasonal showroom banner and evergreen trees.
• Add male mannequin dressed in Audi collection winter weather apparel.
Winter Sport 1Lifestyle Showroom Display
Audi Accessories 2018 Winter Display Guide
Vehicle > Q5
Accessories
• Base Carrier Bars
• Ski/Snowboard Holder
• Trunk Liner
• Thule Wheel Step
• All-Weather Floor Mats
Merchandising Aids
• Male Mannequin
• Thule Duffle
Seasonal Props
• Evergreen Trees
• Snowboard or Skis
Marketing
• Seasonal Showroom Banner
• Magic Pocket
Winter Sport 1Lifestyle Showroom Display
Audi Accessories 2018 Winter Display Guide
Overview The ideal hitch mounted winter sport transportation kit.
• Incorporate seasonal showroom banner and evergreen trees.
• Add male and female mannequin dressed in Audi collection winter weather apparel.
Winter Sport 2Lifestyle Showroom Display
Audi Accessories 2018 Winter Display Guide
Vehicle > Q5
Accessories
• Thule Hitch Mount Bike Rack with Ski/Snowboard Attachment
• Trunk Liner
• All-Weather Floor Mats
Merchandising Aids
• Male Mannequin
• Female Mannequin
• Thule Duffle
Seasonal Props
• Evergreen Trees
• Snowboard and Skis
Marketing
• Seasonal Showroom Banner
• Magic Pocket
Winter Sport 2Lifestyle Showroom Display
Audi Accessories 2018 Winter Display Guide
Slat WallAudi Genuine Accessory Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Glass Shelves
• Business Storage Bag (000087316C)
• First Aid Kit (ZAW093108)
• Customer Assistance Kit (ZAW093059)
• Over the Seat Storage Bag (000061102D)
• Rear Storage Bag (000061104A)
• Rear Storage Bag - long (000061100H)
• Sunshield Bag (ZAW0643605)
Hooks
• Q5 all-Weather Floor Mat - Front (80B061221041)
• Q5 Cargo Net (4L0861869)
Slat Wall AAudi Genuine Accessory Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Hooks
• License Plate - Audi Sport Polished (ZAW355030)
• License Plate - Audi Sport Black (8K0071801A)
• License Plate - Rings Black (ZAW071801C)
• License Plate - Rings Brushed (ZAW071801D)
Glass Vitrine
• USB Memory Stick (8R0063827G)
• Trailer Hitch Cover (ZAW092702B)
• Audi Wireless Charging Pad 8W0051435B Audi Wireless Charging Cover - iPhone 7 (8W0051191)
• Exhaust Tips - Gloss Black (8K0071761A)
• Audi Parking Only Sign (ZAUS002)
Glass Shelves
• First Aid Kit (ZAW093108)
• Wheel Accessory Display
• Snowboard/Ski Rack (4F9071129D)
• Outdoor and Indoor Car Cover Display
• Base Carrier Bar (8W0051435B)
• Base Carrier Bar Storage Bag (000087316C)
Slat Wall BAudi Genuine Accessory Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Glass Shelves
• Alcantara Cleaner 8oz (EXD123063)
• Interior Cleaner 8oz (EXD123061)
• Glass Cleaner 16oz (EXD123064)
• Audi Leather Care 16oz (EXD123070)
• Audi Leather Cleaner 8oz (EXD123062)
• Gel Wax 18oz (EXD123428)
• Wheel Cleaner 16oz (EXD123069)
• Bug and Tar Remover 16oz (EXD123066)
• Quick Detailer 16oz (EXD123067)
• Tire Shine 16oz (EXD123068)
• Wash Mitt (ZAW911380)
• Wheel Brush (ZAW911630)
• Car Shampoo 16oz (EXD123071)
• Audi Grit Guard Bucket and Lid (EXD123183)
Pedal Display
• Audi Parking Only Sign (ZAUS002)
Slat Wall CAudi Genuine Accessory Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Slat WallMen’s Audi Collection Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Glass Shelves
• Wasser Bottle (ACMB161)
• Waterproof Cotton Cap (ACM4492)
• Macheto Backpack by CI (ACM5208)
• Audi Sport Velocity Mug (ACMB143)
• 2018 Audi Holiday Socks (ACMA810)
• Waterproof Cotton Cap (ACM4492)
• Shifter Socks (ACMA806)
• R8 Dress Socks (ACMA801)
• quattro Dress Sock (ACMA802)
• Gas/Brake Dress Sock (ACMA800)
• Thule Chasm 40L Duffle Bag (ACM5753)
• Red Heathered Beanie (ACM4437)
• Navy Beanie (ACM4440)
Waterfall Hooks
• Audi Sport Rhombus T-Shirt (ACM3024)
• Audi R8 LMS GT3 Tee (ACM3026)
Slat Wall AMen’s Audi Collection Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Glass Shelves
• Audi Sport Rhombus T-Shirt (ACM3024)
• Audi R8 LMS GT3 Tee (ACM3026)
Glass Vitrine
• Audi Sport Watch Black (ACMJ997)
• Pen2Paper Madison Pen Set (ACM9811)
• Audi Sport Chrono Watch (ACMJ982)
• Contigo Byron Tumbler (ACMB113)
• Asobu Central Park Bottle (ACMB128)
Waterfall Hook
• Tumi Packable Jacket (ACM2898)
Rail
• 2018 Audi Holiday T-Shirt (ACM3511)
• Marmot Reactor Jacked – Gray (ACM2287)
• Audi e-tron Design Tee (ACM3027)
• R8 Measurements T-Shirt (ACM0000)
Slat Wall BMen’s Audi Collection Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Glass Shelves
• Asobu Times Square Travel Bottle - Red (ACMB116)
• quattro Cap (ACM4481)
Waterfall Hook
• Heritage quattro T-Shirt (ACM3018)
• Ingolstadt Germany Softshell Jacket (ACM2599)
Slat Wall CMen’s Audi Collection Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Top Shelf
• Ingolstand Germany Cap (ACM4491)
• Asobu Central Park Bottle (ACMB128)
• Contigo Byron Tumbler (ACMB113)
• quattro Mug (ACMB110)
• D’Blanc After Hours Sunglasses (ACMJ752)
• 2018 Audi Holiday Socks (ACMA810)
• quattro Key Ring (ACM8996)
Middle Shelf
• Powerbank Padfolio (ACM9650)
• Pen2Paper Madison Pen Set (ACM9811)
• Gear Shift Keychain (ACM890)
• Shifter Socks (ACMA806)
• R8 Dress Socks (ACMA801)
• quattro Dress Sock (ACMA802)
• Gas/Brake Dress Sock (ACMA800)
Bottom Shelf
• BBQ Utensils (ACMP102)
• Ingolstandt Germany Design Map Beanie (ACM4400)
• Ingolstandt Germany Design Map Scarf (ACMA499)
Glass VitrineMen’s Audi Collection Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Ladies’ & Youth Audi Collection Seasonsal Merchandising
Audi Accessories 2018 Winter Display Guide
Waterfall Hook
• OGIO Endurance Pulse Crew – Red (ACM3500)
• 2018 Audi Holiday T-Shirt (ACM3511)
• Saturday Sweatshirt Natural (ACM2340)
Glass Vitrine
• Audi Elements Keychain (ACM8909)
• quattro Mug (ACMB110)
• D’Blanc Prologue Sunglasses (ACMJ753)
• Rose Metal Pen (ACM9815)
• Chronograph Watch (ACMJ989)
• Zen Water Bottle (ACMB146)
• Gray Marle Cap (ACM4468)
Glass Shelves
• Red Heathered Beanie (ACM4437)
• Asobu Central Park Bottle (ACMB127)
• Thermos Backpack Bottle (ACMACMB158)
• Luxe Terrain Candle (ACMH670)
• Oasis Water Bottle (ACMB138)
• Gray Marle Cap (ACM4468)
• Brody Wool Duffle (ACM5205)
• Sawyer Wool Duffel (ACM5204)
Slat WallLadie’s Audi Collection Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Side A: Glass Shelves
• Bumper Bunny (ACMT993)
• Tumbling Towers Game (ACMT500)
• Navy Beanie (ACM4440)
• Audi Sport Compact Bottle (ACMB157)
• Rally Car Tervis Sippy Cup (ACMB163)
• Audi R8 Molded Chalk (ACMT600)
• Asobu Times Square Travel Bottle - Red (ACMB116)
• Navy and Red Stripe Beanie w/ Pom (ACM4438)
• Square End Duffle (ACM5295)
Side B: Waterfall Hook
• Softshell Jacket (ACM2359)
• Heritage T-Shirt – Red (ACM3019)
• Audi Sport Mini quattro (ACMT696)
Slat Wall – 3 ft wideYouth Audi Collection Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Waterfall Hook
• Softshell Jacket (ACM2359)
• Heritage T-Shirt – Red (ACM3019)
• Audi Sport Mini quattro (ACMT696)
Glass Shelves
• Bumper Bunny (ACMT993)
• Tumbling Towers Game (ACMT500)
• Navy Beanie (ACM4440)
• Audi Sport Compact Bottle (ACMB157)
• Rally Car Tervis Sippy Cup (ACMB163)
• Audi R8 Molded Chalk (ACMT600)
• Asobu Times Square Travel Bottle - Red (ACMB116)
• Navy and Red Stripe Beanie w/ Pom (ACM4438)
• Square End Duffle (ACM5295)
Slat Wall – 6 ft wideYouth Audi Collection Seasonal Merchandising
Audi Accessories 2018 Winter Display Guide
Audi collection Apparel
• 2018 Audi Holiday T-Shirt (ACM3511)
• Marmot Reactor Jacket - Gray (ACM2287)
• Tumi Packable Jacket (ACM2898)
• Navy Beanie (ACM4440)
• Thule Chasm 40L Duffle Bag (ACM5753)
Styling Tip
1. Steam all garments before dressing.
2. Remove tags if visible and place in pocket of garment.
3. When dressing Mannequin, insure all layers of clothing are visible.
Pants & Shoes Pants and shoes can be purchased through any dealer preferred vendor. Pants and shoes represented in guide were purchased from Nordstom Rack. Style and design are subjective, however size is not.
• Male: pant size 32/32
• Belt 36“
• Shoes 9-10
MaleMannequin Outfits
Audi Accessories 2018 Winter Display Guide
Audi collection Apparel
• Saturday Sweatshirt - Natural (ACM2340)
• Red Heatherd Beanie (ACM4437)
Styling Tip
1. Steam all garments before dressing.
2. Remove tags if visible and place in pocket of garment.
3. When dressing Mannequin, insure all layers of clothing are visible.
Pants & Shoes Pants and shoes can be purchased through any dealer preferred vendor. Pants and shoes represented in guide were purchased from Nordstom Rack. Style and design are subjective, however size is not.
• Female: pant size small or 28” denim
• Shoes 8.5-9.5
FemaleMannequin Outfits
Audi Accessories 2018 Winter Display Guide
Audi collection Apparel
• Heritage T-Shirt (ACM3019)
• SoftShell Jacket (ACM2359)
• Navy and Red Striped Beanie (ACM4438)
Styling Tip
1. Steam all garments before dressing.
2. Remove tags if visible and place in pocket of garment.
3. When dressing Mannequin, insure all layers of clothing are visible.
Pants & Shoes Pants and shoes can be purchased through any dealer preferred vendor. Pants and shoes represented in guide were purchased from Nordstom Rack. Style and design are subjective, however size is not.
• Youth: pant size 7-8
• Shoes: 12-13
YouthMannequin Outfits
Audi Accessories 2018 Winter Display Guide
Merchandising Aids
• Mannequins
• Acrylic Sign Holder – Small
• Acrylic Sign Holder – Medium
• Hanger 17” Adult
• Hanger 12” Childrens
• Full Head Form
• Acrylic Cube Display Riser – Set of 3
• Wheel Accessory Display
• Petal Cover Display Riser
Display Fixtures
• T-Shirt Frame
• Pricing Cube Set
iAudi > App Links > Marketing > Audi collection>Dealer Tools > Merchandising Aids/Display Fixtures
Merchandising Aids & Display Fixtures
Display Resources
Audi Accessories 2018 Winter Display Guide
Prepare:
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Step 6:
Step 7:
Gift Box Assembly Instructions
Display Resources
To create each ribbon wrapped box, three elements will be required. Scissors, clear packing tape, ribbon, and a single box.
Place a 6” piece of tape on the end of the ribbon.
Place tape and ribbon on center back of box, press the tape firmly to the box.
Wrap ribbon around box until the roll reaches the back of the box once again.
Pulling the ribbon tight to eliminate excess ribbon, line ribbon up, cut ribbon.
Place a 6” piece of tape on the end of the ribbon, making a T-shape.
While pulling ribbon tight, connect both ends of ribbon to each other on back of box, pressing tape and ribbon firmly together.
Continue steps 1-6 on all boxes in the box set.
Prepare Step 1 Step 2
Step 3 Step 4 Step 5
Step 6 Step 7 Step 7
Step 7 Step 7
Audi Accessories 2018 Winter Display Guide
Evergreen Trees & Gift BoxesDisplay Resources
Vendor
Home Depot
Description
GE 7.5 ft. Just Cut Canadian One Plug Tree Warm White Led
Part Number
Model #18233HD Internet #305026561 Store SKU #1002469214
Unit Price
$369
Home Depot GE 9 ft. Just Cut Canadian One Plug Tree Warm White Led
Model #17164HD Internet #301574046 Store SKU #1002469215
$489
Evergreen
Gift Boxes & Ribbon
Vendor
Michael’s
Description
Paper Mache Square Box Setby ArtMinds
Part Number
Item #10254467
Unit Price
$28.99
Michael’s 2.5” Metallic Faux Linen Wired Ribbon by Celebrate It
Item #10553492 $10.00