Post on 26-Jul-2020
CHIROPRACTIC MASTERS INTERNATIONAL 12 MONTH MARKETING CALENDAR AND BLUEPRINT FOR SUCCESS
YOUR 8-PART BLUEPRINT FOR SUCCESS:
FOR EVENTS, PRACTICE BUILDING PRODUCTS OR COACHING:VISIT WWW.CHIROPRACTIC-MASTERS.COM
CALL US 1.800.781.8127
SELF RESOURCESWEBSITE MUST-HAVES
EXTERNAL MARKETING
MARKETING MONITORS
Vision Board90 Days To Prep30 Days To LaunchNew Patient LogMeasure + Monitor ROIMonitor FB Ads ManagerMarketing Financial ROI LogMust (New Patient Goal = ____)Multiple Pillars - Internal/externalM.L.G.S (Follow Ups And Leads)E-Vites (www.eventbrite.com, www.pingg.com)
INTERNAL MARKETING
Theme: WellnessReferral Basket – Green
A-Z TEAM TRAINING
ReactivationsSupplement
Direct Mail Social Marketing
(Martin Luther King Day)
Supplement
NetworkCorporate WellnessSpinal Sprint
HandoutNewsletterCOW/POW/MOW
HandoutNewsletterCOW/POW/MOW
HandoutCOW/POW/MOWAnniversary Report
HandoutCOW/POW/MOWPower Workshop
Dine With The Doc
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNI
Doctors Report
Outside Lecture
Outside Lecture
Testimonial Day
Wellness Expo - BIG FISH
NEW YEARS DAY
Screening
Screening
MUSTS
MUSTS
MUSTS
MUSTS
MUSTS
MUSTS
MUSTS
MUSTS
MUSTS
MUSTSMUSTSMUSTS
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNI
Doctors Report
Supplement
Family Day (Canada)NetworkCorporate Wellness Presi ents Day (USA)
HandoutNewsletterCOW/POW/MOW
HandoutNewsletterCOW/POW/MOW
HandoutCOW/POW/MOWAnniversary Report
HandoutCOW/POW/MOWPower Workshop
Outside Lecture
Bring a Friend/Family Member Week
Theme: HeartValentines Day Certificates
TEAM PARTY
Supplement
Screening
Screening
BNI
Doctors Report
BNI
Doctors Report
BNI
Doctors Report
BNI
Doctors ReportMOVIE NIGHT(BIG FISH)
NetworkCorporate Wellness
HandoutNewsletterCOW/POW/MOW
HandoutCOW/POW/MOW
HandoutCOW/POW/MOWPower Workshop
HandoutCOW/POW/MOWAnniversary Report
Outside Lecture
Outside Lecture
Theme: FemaleReferral Basket - SpringTeam Evaluations
Supplement
ScreeningEmail Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email BlastYouTube Video
Blog PostEmail Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Civic Holiday(Canada) Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
YouTube Video
Blog Post Email Blast YouTube Video
Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post
Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Email Blast YouTube Video Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast
YouTube Video
YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast
Blog PostEmail Blast YouTube Video
Blog Post
Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast YouTube Video
Blog Post Email Blast
YouTube Video
Email Blast YouTube Video
Blog PostEmail Blast
YouTube Video
Blog PostEmail Blast YouTube Video
Blog Post Email BlastYouTube Video
Blog Post Email Blast
Screening
NetworkCorporate Wellness
Spring DecorationsTheme: Asthma, AllergiesA-Z Team Training
SupplementDirect Mail
Screening
Screening
Good Friday
Easter Monday
HandoutNewsletterCOW/POW/MOW
HandoutCOW/POW/MOW
HandoutCOW/POW/MOW
HandoutCOW/POW/MOW
HandoutNewsletterCOW/POW/MOWAnniversary Report
HandoutCOW/POW/MOWAnniversary Report
HandoutCOW/POW/MOWPower Workshop
HandoutNewsletterCOW/POW/MOW
HandoutCOW/POW/MOW
HandoutCOW/POW/MOW
Power Workshop
BNI
Doctors Report
BNI
BNI
Doctors Report
Doctors Report
BNIDoctors Report
Outside Lecture
Outside Lecture
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNI
Doctors Report
Theme: FamiliesReactivationsReferral Basket – SummerMothers Day CertificatesTeam Party
Supplement
Supplement
NetworkCorporate Wellness
HandoutNewsletterCOW/POW/MOW
Blog PostHandoutNewsletterCOW/POW/MOW
HandoutNewsletterCOW/POW/MOW
HandoutCOW/POW/MOWAnniversary Report
HandoutCOW/POW/MOWPower Workshop
Outside Lecture
Outside Lecture
Screening
Screening
Screening
Screening
Patient Appreciation
Day
Father’sDay
CanadaDay
Patient Wellness Makeover (Big Fish)
NewsletterCOW/POW/MOW
HandoutNewsletterCOW/POW/MOW
HandoutCOW/POW/MOWAnniversary Report
HandoutCOW/POW/MOW
HandoutNewsletterCOW/POW/MOW
HandoutNewsletterCOW/POW/MOW
HandoutNewsletterCOW/POW/MOW
HandoutCOW/POW/MOWAnniversary Report
HandoutCOW/POW/MOWPower Workshop
HandoutCOW/POW/MOWPower Workshop
Theme: Fathers Day/MenFathers Day CertificatesTeam Evaluations
Supplement
Direct Mail/Social Marketing
NetworkSpinal SprintCorporate Wellness
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
Outside Lecture
Bring A Co-Worker Week
Outside Lecture
Testimonial Day
Screening
Screening
Screening
Screening
Screening
Screening
Screening
Screening
Screening
Theme: SportsReferral Basket: Back to SchoolA-Z Team Training
Supplement Canada Day
Independence Day
Supplement
NetworkSpinal Sprint
BNIDoctors Report
Doctors Report
BNIDoctors Report
Outside Lecture
Outside Lecture
Outside Lecture
Outside Lecture
Bring A Friend/Family Member Day
Theme: Research/DrugsReferral Basket:Back to SchoolTeam Party
Supplement
Supplement
NetworkCorporate Wellness
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
BNIDoctors Report
Theme: Kids/FamilyReactivationsReferral Basket – Fall
Supplement Labour Day
Direct MailSocial Marketing
Supplement
NetworkCorporate Wellness
HandoutBlogCOW/POW/MOW
Handout
COW/POW/MOWAnniversary Report
Handout
COW/POW/MOW
Handout
COW/POW/MOWPower Workshop
Outside Lecture
Outside Lecture Children’s Health Fair(BIG FISH)
Thanksgiving(USA)
Black Friday (USA)
Cyber Monday (USA)
Theme: ImmunityHalloween/Fall DecorA-Z Team Training
Supplement Columbus Day (US)Thanksgiving (Canada)
Supplement
NetworkCorporate Wellness
HandoutCOW/POW/MOWAnniversary Report
HandoutNewsletterCOW/POW/MOW
HandoutCOW/POW/MOW
HandoutCOW/POW/MOWPower Workshop
HandoutCOW/POW/MOWAnniversary Report
HandoutCOW/POW/MOW
HandoutCOW/POW/MOW
Anniversary Report
HandoutCOW/POW/MOW
HandoutCOW/POW/MOW
Blog Post Email Blast YouTube VideoHandoutCOW/POW/MOW
HandoutCOW/POW/MOW
Outside Lecture
Outside LectureTestimonial Day
Theme: SeniorsReferral Basket - ChristmasTeam Party
Supplement
VETERAN’S DAY
Supplement
NetworkCorporate Wellness Christmas In The Clinic
Movie Night (Big Fish)
CHRISTMAS BOXING DAY
Outside Lecture
Outside Lecture
Screening
Screening
Theme: Christmas, GivingHoliday MailersChristmas DecorTeam Evaluations
Supplement
Supplement
X-Mas Party PAD (Wine & Cheese
Adults Only)
Outside Lecture
29 29 29
Father’s Day
Labor Day
MAY
SEPTEMBER OCTOBER NOVEMBER DECEMBER
JUNE JULY AUGUST
JANUARY FEBRUARY MARCH APRIL
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAYMarch
Apr
il
May
June
July
August
September
Oct
ober
Nov
embe
r
January
February
December
PAD
BIG FISH
DINNERWORKSHOP
REFERRAL BASKET
RECALL LETTER
THEMEWELLNESSGoogle Reviews - IPadNew Year/New YouNew Year/New You ExamsGreat Orthotic SaleRack Card/Practice Brochure
Recall Letter
Wellness Basket
Dinner WorkshopWellness Expo
Valentines Certificate
Bring A Friend & Family Member Month
Nutrition Sale
Nutrition Center
Easte
r Gift
Certi
ficat
e
Othe
r
Mas
sage
Dinn
er W
orks
hop
Detox For Life
Truth About Vaccines
Pillow Sale
Gym
Spring Basket
Movie Night
Vaxxed
Sprin
g Int
o Weig
ht Lo
ss
Strong Bones/
Joint Heal
th
Mother's Day
Certificat
e
Great O
rthotic
Sale
NaturopathReca
ll Lett
er
Summer B
asket
Patien
t Welln
ess
Makeover
Super Living With Super Foods
Facebook Reviews/Check-in - FitBit
Father's Day CertificateNutrition Sale
TMJ Dentist
Harness 10X More Energy
Google Reviews - Ipad
Pillow Sale
Optometrist
Back To School
Dinner Workshop
Movie NightDoctored
Anti-Cancer Code
Facebook Reviews/Check-in - FitBitKids's Check-ups FREE
Great Orthotic SaleWellness Store
Recall LetterFall Basket
Thriv
e-Le
an M
ean
Wei
ght L
oss M
achi
ne
Brin
g A
Frie
nd &
Fam
ily M
embe
r Mon
th
Nutri
tion
Sale
Mat
tress
Sto
re
Dinn
er W
orks
hop
Children's
Health Fair
Runn
ing
Stor
e
Chris
tmas
Bask
et
Wine & Cheese
Mov
ie Ni
ght
Food
Inc
X-Mas In
The Clinic
Freedom from Fibromyalgia
X-Mas Certificates
Nutrition Sale
Spa
Health
y Sho
pping
With
The D
ocSe
niors C
heck-
ups F
REE
Pillow
Sale
Conquering StressHealth Grades/Rate MD's
Spinal Research MonthFREE Exam
Other
Homeopath
HEART
Facebook Reviews/Check-in - FitBit
CHIROPRACTIC
Health Grades/Rate MD's
ASTH
MA/A
LLER
GIES
/SINU
S
Goog
le Re
views
- Ipa
d
MOMS/PREGNANCY
Yelp
SPORTS
RESEARCH
CHILDREN AND CHIROPRACTIC
IMMU
NE
Goog
le Re
views
- Ipa
dSE
NIORS
Yelp
GIVING/CHRISTMAS
Health Grades/Rate MD's
DADS/FAMILY
SOCIAL MEDIAWORKSHOP
COMP EXAM
PROMO
NETWORKING
2018
PROPERTY OF CMI DESIGNED BY DR. MIKE REID
1)2)3)4)5)
1)2)3)4)5)
1)2)3)4)5)
1)2)3)4)5)
2nd1st
4th3rd
QUARTERLY OBJECTIVES SOCIAL MEDIA
FB Ads 1 X Per DayTwitter 3 X Per Day LinkedIn 1 X Per Day YouTube 1 X Per Week Google+ 2 X Per Day Instagram 1-2 X Per Day Blog 1 X Per WeekPodcasting 1 X Per WeekPinterest 1-2 X Per DayEmail 1 X Per Week
Social Media & Website3 Business Cards Per DayDirect Mail 2-4 Per Year Screenings 1-2 Per MonthOutside Lectures 2-4 Per Month Dinner Workshop Monthly - QuarterlyBig Fish: Wellness Expo, Patient Wellness
Makeover, Children’s Health Fair,
Patient Movie NightCorporate WellnessReferral Networking
Family Gift Certificate1 Referral Per DayTestimonial DayReferral Basket (Quarterly)Gifting Program (Unconditional + Referral)Products Specials (Supplements/Orthotics)Handouts (4 per month)Doctor’s/Anniversary Reports Correction / Patient Of The WeekMessage Of The Week (Whiteboard, ChiroTV)Patient Appreciation Day (3 x Year)Transform Power Workshops (Monthly)Bring A Friend/Family MemberPoint Of Sales - 15%
Christmas in the ClinicSpinal Print
Monthly Freemium(Mother’sDay etc.)
Welcome Video - 2-3 MinutesOpt-In Box - Name & E-mailBlog/Vlog - Social Share ButtonsSocial Media NewsfeedSocial Share WidgetsHealth Pass - $37-$67Bio+CredentialsPersonal/Team/Family PictureFree Content - Value ContentTestimonials - Video/PrintCelebrity PicturesUSP/UCA/Catalyzing StatementFree Consultation
Daily Morning RitualsDaily Exercise: 3 HIT, 3 Resistance/Strength Pure NutritionMeditation And/Or Prayer DailySupplementation – 6 Core EssentialsReading 15-30 Minutes Per DayHobbies“Me Time” (Minimum 1x/week)Adjustments
TM
CHIROPRACTIC MASTERS12 MONTH MARKETING WHEEL
Mother’s Day
Memorial Day (USA)
VictoriaDay
(Canada)
1
2 3 4 5 3 4 5
2 3 4 5 6
7 8 9 10 11
76
76
8 9 7
76
5 768 9 8 910 11 12
8
9 10 11 12
10 11 8 9 10 1112
12 13
201918171614 15
191817
191817
1613 14
13
9 10 11 12 13
14 15 16 17 18 11 12 1314
15
19181716
15 14 15 11 12 13 14 15
16
13 14
12 13 1410 11 12 13 14 151615
21 22 23 24 25 26
2120
19
18
1716
1716
20
19 20
2120 22 2120
191817 1615 18172120
19 212022 23 22 2323 24 25 26
22 21 22
23 24 25 26
23 24 21 18 19 20 2122 2223 24
23 24
25 26
24 25 26
27
28 29 30 31
2827
24 25 22 23 24 2526 2827
26 282729 30 29 30 29 30 31313127 28
27
27
25 26 2728
29 30
29 28 29
30
30 28 25 26 27 2829 30 29
3130
31
1 2 3
4 8 9 105 6
11 12 1413
18 19 20
7
15 16 17
21 22 23 24
25 26 27 28
1 2 3 1 2 3
8 9 10 98 104 5 6 7
4 5 6 7
15 16 17 1615 1711 12 13 14
11 12 13 14
22 23 24 23 2418 19 20 21
18 19 20 21
22
29 30 3125 26 27 28 29 30
25 26 27 28
1
2
1 1
3 4 5 7
6
8 9 10
9 10
7 8 8
2 3 1 12 3
2 3
4 5
64 5 764 5
1
21 21 3 421
3 4 5 6
2018
FB Live/Video 3-5 X Per WeekFB Newsfeed 2-3 X Per Day
PRODUCTS
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