’

10%

17%

16%

12%

5%40%

0

5

10

15

20

25

30

35

40

45

Skincare 7 %

12 %

Deodorant 41 % 43 %

’

A whole series of products ranging from skincare , shaving , showering and face washing designed for

male consumers.

With probably the most completed set of the product line with affordable price , looks like male customers regardless of

age , class and region are all targets based on different products designed for.

Skincare specialist for menFor men who eagers to get skincare with

natural ingredients.

Stepped into male grooming market from deodorants then developed into a product series begins from the

“smell” and “refresh” .

Mostly aimed at 18-24 years old malecustomers as the defined brand image of

“sexy” .

Leader of shaving products in the industry , also has a significant share on deodorants , dominate in the two

biggest product categories of the male grooming market .

Targeted only at shaving and deodorants , and these are age-boundless demands

for men.

1、Highly Acknowledged Innovation Power

2、Diversity And Uniqueness Of Products

3、Prestigious Brand Value

4、Top Celebrities As Brand Ambassadors

1、Bad UI Of Website And Content

2、No SEO & Digital Campaigns

3、Low Marketing Budgets

4、Low Social Media Performance

5、All Above Based On Limited Merchandising

1、Consumer Loyalty & Goodwill

2、Good Efficiency In Limited Marketing Acts

3、Market Of Male Grooming Grows Rapidly

4、Capability Of Asset To Work On E-Commerce

1、Highly-Competed Market Environment

2、Acceptance For Customers Of Relatively

High Product Price

In 2020, Asia are expected to account for 60% of the millennials

27 % of the global population

> 25 millions

Value authenticity

more than content

Socialnetworks

Engage more in product development

Multiple tech devices

Value contribution

to society

Brand loyal

Experiences

Clinical anxiety /Stress / Depression

Choose what they desirebut disobedient

Complacent / ImpatientSelf-centered / Lazy

in workplace

Target

Approach |

Earn the identification from millennials, grant products with profound meaning, and create more social connection

A new product with signs giving recognition to millennials, and building connections with other generations

Goal |

18-25 Millennials |

PackingRelease special packing with tags to show men expert’s recognition of millennials (young at heart / mature in act)

Strategic AllianceTie up with companies to hold events for millennials to increase brand value and awareness

StorytellingPromote with a series of clips about recognition of millennials on TV, Youtube, B2C website, and encourage millennials to show their own story as user generated content

Event MarketingHeld a campaign to recruit new naming for product exclusive for millennials, and invite successful millennials in different fields as endorsers to lead user actively generate content

Active Engage in Social media Release an interactive website for new product and run its own social media page for promotion