Post on 01-Jun-2020
Multifamily Industry TrendsQ2 2016
To request permission to use Kingsley data, please contact:
Shelby Lee, Marketing Manager770.908.1220 ext 227 | slee@kingsleyassociates.com
CONFIDENTIAL | Ⓒ Kingsley Associates
2Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Overall Resident Satisfaction
75.7% 75.6% 75.4%
76.2% 76.4% 76.6% 76.7% 76.7% 76.6% 76.7% 76.7% 76.7%
70%
72%
74%
76%
78%
80%
% Satisfie
dOverall resident satisfaction
CONFIDENTIAL | Ⓒ Kingsley Associates
3Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Overall Resident Satisfaction by Market
75%
83% 82%
76%
72%
78%77%
79%76% 77%
76%
0%
20%
40%
60%
80%
100%
Atlanta Boston Chicago Dallas Denver Los Angeles Miami New York SanFrancisco
Seattle Washington,DC
Q2 2016 Q2 2015
Overall resident satisfaction by market% Satisfie
d
Change +0.7% +1.5% +2.3% +0.4% ‐2.7% +0.9% +0.8% ‐2.0% ‐0.9% ‐2.6% +1.0%
CONFIDENTIAL | Ⓒ Kingsley Associates
4Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Value for amount paid
Value for Amount Paid
58.4% 58.4% 58.1% 56.9% 56.0% 55.1% 54.5% 53.9% 53.5% 53.9% 54.4% 54.2%
30%
40%
50%
60%
70%
80%
% Satisfie
d
CONFIDENTIAL | Ⓒ Kingsley Associates
5Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Value for Amount Paid by Market
63%59% 57% 57%
54%52%
46%
51% 50%53%
55%
0%
20%
40%
60%
80%
100%
Atlanta Boston Chicago Dallas Denver Los Angeles Miami New York SanFrancisco
Seattle Washington,DC
Q2 2016 Q2 2015
% Satisfie
dValue for amount paid by market
Change +3.4% +1.5% +0.4% +0.5% ‐0.2% +0.1% ‐1.7% +0.3% +1.2% ‐0.9% +0.7%
CONFIDENTIAL | Ⓒ Kingsley Associates
6Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Renter Renewal Intent
54.7% 54.9% 54.8%53.8% 53.5% 53.4% 53.2%
52.3% 51.9% 51.6% 51.5% 51.4%
40%
45%
50%
55%
60%
65%
70%
Renter renewal intent% Likely
CONFIDENTIAL | Ⓒ Kingsley Associates
7Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Renter Renewal Intent by Market
51%
58%54%
50%46%
51%
49%53%
51%52%
56%
0%
20%
40%
60%
80%
100%
Atlanta Boston Chicago Dallas Denver Los Angeles Miami New York SanFrancisco
Seattle Washington,DC
Q2 2016 Q2 2015
% Likely
Renter renewal intent by market
Change ‐1.4% ‐0.4% ‐2.2% ‐2.4% ‐2.7% +1.2% ‐0.3% ‐2.8% +2.1% ‐0.8% +1.2%
CONFIDENTIAL | Ⓒ Kingsley Associates
8Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Top Renewal Decision Factors56
%
51%
36%
32%
32%
32%
27%
22%
19%
56%
53%
37%
33%
33%
32%
27%
24%
21%
0%
20%
40%
60%
80%
100%
Rental rate Location Communitymanagement
Security Communityappearance
Apartmentfeatures /finishes
Floor plan Communityamenities
Lease terms
Q2 2015 Q2 2016
Renewal decision factors% of R
espo
nden
ts
CONFIDENTIAL | Ⓒ Kingsley Associates
9Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Top Renewal Decision Factors – Residents LIKELY to Renew71
%
49%
45%
43%
39%
39%
36%
28%
21%
73%
50%
46%
44%
40%
39%
36%
31%
22%
0%
20%
40%
60%
80%
100%
Location Rental rate Communitymanagement
Communityappearance
Security Apartmentfeatures /finishes
Floor plan Communityamenities
Too muchtrouble tomove
Q2 2015 Q2 2016
Renewal decision factors% of R
espo
nden
ts
CONFIDENTIAL | Ⓒ Kingsley Associates
10Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Top Renewal Decision Factors – Residents UNSURE of Renewal66
%
37%
25%
25%
23%
22%
22%
19%
20%
66%
41%
27%
25%
24%
24%
23%
20%
19%
0%
20%
40%
60%
80%
100%
Rental rate Location Security Apartmentfeatures /finishes
Communitymanagement
Lease terms Communityappearance
Too muchtrouble tomove
Floor plan
Q2 2015 Q2 2016
Renewal decision factors% of R
espo
nden
ts
CONFIDENTIAL | Ⓒ Kingsley Associates
11Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Top Renewal Decision Factors – Residents UNLIKELY to Renew60
%
31%
25%
23%
23%
19%
18%
16%
14%
14%
60%
31%
25%
25%
24%
21%
20%
17%
15%
13%
0%
20%
40%
60%
80%
100%
Rental rate Communitymanagement
Apartmentfeatures /finishes
Security Location Other Communityappearance
Lease terms Communityamenities
Floor plan
Q2 2015 Q2 2016
Renewal decision factors% of R
espo
nden
ts
CONFIDENTIAL | Ⓒ Kingsley Associates
12Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Top Ways Residents Discovered Their Community
31.2%
23.9%
20.6%
9.5%
2.9%1.3% 1.4%
34.1%
31.2%
17.0%
8.9%
2.1% 1.8% 1.7%
0%
10%
20%
30%
40%
Internet listing /advertisement
Drive / walk by Personal referral Referral from apt.finder / relocation
firm
Prior experiencewith landlord
Brand reputation Internet searchengine (Google,Yahoo, etc.)
Q2 2011 Q2 2016
Community search process% of R
espo
nden
ts
CONFIDENTIAL | Ⓒ Kingsley Associates
13Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Top Social Media Sites Residents Use to Post Ratings / Reviews
23.4%
4.2%6.0% 5.4%
2.7%
12.7% 12.4%
5.5%
2.6%0.4%
0%
10%
20%
30%
40%
Facebook Yelp Google+ Twitter YouTube
Q2 2012 Q2 2016
Social media ratings / reviews% of R
espo
nden
ts
CONFIDENTIAL | Ⓒ Kingsley Associates
14Business intelligence for the real estate industry.
Multifamily Industry Trends Q2 2016For permission to use Kingsley data, contact Shelby Lee:
770.908.1220 ext 227 |slee@kingsleyassociates.com
Sentiment of Residents’ Online Reviews
4.0%
12.9%
7.8%12.1% 12.2% 12.8%
38.6%
33.5% 34.9%
29.4% 30.4% 31.2%
57.4%53.5%
57.3% 58.5% 57.4% 56.0%
0%
10%
20%
30%
40%
50%
60%
70%Mostly negative Neutral / mixed Mostly positive
% Satisfie
dOnline review sentiment
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Business intelligence for the real estate industry