2016 Updates: Are you taking advantage of our many new product features?

December 13th, 2016.Presented by Alissa Sklar, Ph.D., VP Marketing

Jeff Suneson, Director of Client Services@GISPlanning

@GISPlanning @ZoomProspector

2016 was a BIG year for updates & new features

• All our tools mobile now responsive• Intelligence Components improved & extended• Microsite templates introduced• ZoomProspector.com completely redesigned & relaunched• Know who’s on your website with Lead Gen ID• Knowledge Base – Online client help resource• Redesigned admin• New ZoomProspector Enterprise product features

@GISPlanning @ZoomProspector

Intelligence Components• http://

www.gisplanning.com/Products/intelligence-components.html• https://

gisplanning.desk.com/customer/portal/articles/2463582

• New River Gorge: http://nrgrda.org/• Georgia EMC http://

www.ga-sites.com/advantage.html

@GISPlanning @ZoomProspector

Microsite Templates• http://templates.zoomprospector.c

om/• https://

gisplanning.desk.com/customer/portal/articles/2607559-site-selection-microsite-splash-page

@GISPlanning @ZoomProspector

ZoomProspector.com• https://www.zoomprospector.com/ • Set up your EDO profile in minutes:

http://blog.gisplanning.com/set-up-your-edo-profile-minutes-business-location-search

@GISPlanning @ZoomProspector

Lead Gen ID• http://

blog.gisplanning.com/identify-economic-development-gis-website-visitors-with-lead-gen-id

What is reverse IP lookup?• A small piece of code is pasted into the back end of your website

pages, much like Google Analytics• Vistor IPs are tracked, matched to company data• Reverse IP does not identify the person being tracked, only the

company• Visitors do not know they are being tracked• Reverse IP does not use cookies, so doesn’t violate any laws

@GISPlanning #LeadGenID

What you can learn:

@GISPlanning #LeadGenID

• Name of the company searching your website• The website visitor’s company URL• The website visitor’s company telephone number• The website visitor’s company industry category (e.g. construction, biotechnology, aerospace)• The location (city, state, country) of the website visitor’s computer or smartphone• The referring source for the website visit (e.g. Google search, LinkedIn, direct)• What website pages they visited• How long they spent on your website pages• What searches they were doing• What search parameters they enter• What communities they look at within your geography• What reports they look at on your ZoomProspector Enterprise application (demographic, talent,

workforce, etc.)• Which of your Intelligence Components get visitors

@GISPlanning #LeadGenID

@GISPlanning #LeadGenID

@GISPlanning @ZoomProspector

Knowledge Base• Log in from your

admin – smart search• https://gisplanning.des

k.com/

@GISPlanning @ZoomProspector

ZoomProspector Enterprise – new features• New admin design – now mobile-

friendly• Talent pool reports• Demographics by polygon• Get Map URL• Businesses by community• SEO optimization for all clients• Automatic property and data

sync with ZoomProspector.com

Questions?Alissa Sklar

asklar@gisplanning.com

Jeff Sunesonsupport@gisplanning.com

@GISPlanning#innovation #econdev #data

@GISPlanning #LeadGenID

@GISPlanning @ZoomProspector