GROUPKARCHERTHE

+ 2015 WEB MARKETING TRENDS

WELCOME!• @JonDulac, @KarcherGroup

• Sr. Online Marketing Strategist

•tkg.com/breakfast-bootcamp

TopSearch Engines

+ Search Engines

• comScore monthly report

• U.S. based searches

• Google, Bing, Yahoo, Ask, AOL

+ Google Results

• Google has 64% of the market

• Down 3% from last year

+ Bing Results

• Bing has 20% of the market

• Up 3% from last year

+ Other Results

• Yahoo has 13% of the market

• Ask has 2%

• AOL has 1%

+ What Does It Mean?

• Google is still the top dog

• Don’t ignore Bing

• Open Bing WebMaster Tools Account

• Advertise on Bing

SearchVolume Trends

+ U.S. Search Volume

• comScore monthly report

• Google, Bing, Yahoo, etc

+ January Results

• 2015: 18.722 billion

• 2014: 19.561 billion

• 2013: 19.484 billion

• 2012: 17.804 billion

• 2011: 16.950 billion

+ What Does It Mean?

• Search engines are smarter

• Blue Jeans / Jeans Blue

• Misspelling is okay

+ Knowledge Graph

• Google Knowledge Graph

• Answers common questions

• Definitions from Wikipedia

• Map with Location

• Business phone number

• Dates of holidays

+ What Does It Mean?

• Results are custom tailored

• Location

• Search history

• Logging in

Mobile FriendlyOR ELSE!

+ Google Algorithm Update

• April 21, 2015

• Non-mobile friendly sites penalty

+ What Can You Do?

• Short term – test your site

• Long term – responsive site

• google.com/webmasters/tools/mobile-friendly

The Fall ofLink Building

+ Link Building

• Campaigns for inbound links

• Used to determine online authority

• February 13, 2015

• Google WebMaster Analyst says…

+ Google Says…

• In general, I’d try to avoid [focusing

on link building]…

• …only focusing on links is probably

going to cause more problems for your

web site...

+ Bad Link Building

• Bartering for links

• Buying links

• Planting links in blog comments

+ Now What?

• Audit existing inbound link

• Google WebMaster Tools (free)

• Majestic SEO

• Raven Tools

• Create good content!

SEO-basedContent

+ Review Inbound Info

• Comments in forms

• Internal site search

• Call tracking recordings

• Ask your sales team

+ Ask Search Engines

• Auto suggest results

• Google

• Bing

+ Review Your Competitors

• SEMrush.com for landing pages

• Search for your keywords

• Then…

+ 1-Up Them

• Top 5 List

• Trends article from 2014

• Definitions page

Share YourContent

+ Social Sharing Tips

• Pay to promote

• Post more than once

• Include an image

• Link to your website

+ Your Own Website

• Internal links

• Homepage banner

• Blog post

+ Email Marketing

• Dedicated message

• Summarize in an eNewsletter

+ Share Buttons

• Social media sharing

• Email to a friend

• ShareThis.com

Evolution ofGoogle+

+ Google+ Is Changing

• March 1, 2015

• New leadership

• New name “Google Photos & Streams”

• Profiles will persist

• Stream “wall” is in flux

Questions?• tkg.com/breakfast-bootcamp

• Learn more at our blog - TKgenius.com

• @JonDulac, @KarcherGroup