2015 GHTMM Conference2015 Global Hospitality, Tourism Marketing & Management Conference

June 27th -29th, 2015 Bangkok, Thailand

The two lodges are now trailblazers in community-based tourism in Thailand,

having won local and international awards.

Best Destination in AsiaTravel +Leisure magazine and Trip Advisor 2013

Sawadee KrubAnd

WELCOME!

The ABC’sOf Bangkok

2015 GHTMM Conference2015 Global Hospitality, Tourism Marketing & Management Conference

Panel Discussion

June 28, 2015 Bangkok, Thailand

PanelistsSjoerd Gehrels Stenden University of Applied Sciences, Netherlands

Andrew J WoodDirector of Worldwide Destinations Asia Co Ltd , Thailand

Norman AllinManaging Director of Worldwide Destinations Asia Co Ltd, Thailand

Partnering with Academia

Opportunities for Students

• DWYSYWD (DWEE SEE WEEDEE) Student Opportunities (Do What You Say You Will Do)

• Exceptional Internships for Exceptional Interns

• Independent Study Opportunities for students

Opportunities for Academics

• Faculty Internships build bridges with the private sector

• Guest Speakers/Mentors

• Industry Experts can advise to ensure the needs of the industry are met

Opportunities for Academics• Faculty can provide training programs

Human Capital Development: Employment BrandingDr. Sjoerd Gehrels,

Innovation in Hospitality

Stenden University of Applied Sciences

The Netherlands

Stenden Hotel Management School, Leeuwarden, Netherlands

•12.000 students

•4-year BBA International Hospitality Management (2.500 students, biggest in Europe)

•1-year Master International Hospitality & Service Management (Dual Degree with University of Derby, UK)

•Academy of International Hospitality Research

•Centre of Expertise in Leisure, Tourism & Hospitality

•Employment Branding Research – ongoing project

•Working with hospitality industry and publications

School of Graduate Studies

International Campus in:•South Africa•Qatar•Thailand•Bali

Human Capital – Talent for the Hospitality Industry

•Negative projections (WTTC, 2015) 37 of 46 countries researched will have deficit talent trends affecting Hospitality Industry

•Countries (among others) facing acute deficit (> 1% faster demand growth than supply growth): Thailand, Singapore

•Countries with large talent deficit below high school level: Thailand, Malaysia, China, Singapore

Challenges

•Finding the right people (talent)

•Retaining them (competition within industry and from other industries)

•Cost of recruiting

•Higher company operating costs

•Declining service levels

•Reduced profits in the short-term

•Eroded competitiveness

Employment branding a potential solution

Employment Branding for the hospitality industry

•promoting a company as employer of choice

•to the target group that the company wants to recruit and retain

•attracting, recruiting and retaining ideal employees (Top Talent)

•HR and Marketing work together

•achieving the company’s business plan

Employment Branding for the hospitality industry

Example of Employment Branding

•Different approach to recruiting (INK Hotel Accor, Amsterdam)

•What is your story?

Thailand Tourism Overview

Tha

iland

’s N

umer

olog

y

Thailand’s Numerology

Thailand’s top 10 source markets January to May 2015

GDP: TOTAL CONTRIBUTION The total contribution of Travel & Tourism to

GDP was THB2,345.1bn (19.3% of GDP) in 2014, and is forecast to rise by 3.2% in 2015, and to

rise by 6.4% pa to THB4,496.7bn (25.8%

of GDP) in 2025.

20 Reasons to Love Thailand

Why Thailand? - 20 Reasons …1. The phrase ‘Land of Smiles’ is oh so true! Thai people really DO smile all

the time, and it’s addictive… You will be smiling along with everyone very quickly… such a feel good factor!

2. A country offering a diverse range of interests, such as history, nature, culture, adventure, spirituality, marine sports and more besides – things that will appeal to everyone

3. Compared to other destinations around the globe, Thailand is so affordable and truly extraordinary value for money

4. Friendliness, hospitality and elegant graceful service: it all starts with the people

5. With Thailand being mainly a Buddhist country… Thailand is truly a peaceful and safe destination

Why Thailand? - 20 Reasons …6. Visitors return to Thailand year after year: one of the largest repeat visitor

ratios in the world (65%)7. The easiest gateway or hub for travel to the rest of this Asian region:

South East Asia, Indochina, Myanmar and Southern China8. A well developed tourism infrastructure offering ease of travel throughout

the Kingdom by air, road, rail and sea9. Always plenty of new destinations, new products and new ideas across

the country for repeat visitors to experience10.An all year round destination with a wonderful warm tropical climate

Why Thailand? - 20 Reasons …11.Excellent shopping: from local handicrafts to the world’s leading brands –

here you can find everything and anything12.Stunning beaches and coastline: the clearest azure seas lapping palm

fringed powdery white sand beaches – paradise, as you’ve always imagined it

13.So many different possibilities of what activities to do – cooking classes, golf, diving, well-being, meditation, massage, learning Thai lifestyle.

14.Wonderful new boutique chic hotels coming all time, as well as established favourites and classic, well known hotels

15.Wherever you book, no matter how long you make your booking for, as you stay draws to a close, it will never seem to be long enough and you will wish that you could have stayed longer

Why Thailand? - 20 Reasons …16. A very unique culture with fascinating traditions and ceremonies with

magical festivals all year long17. Thailand is incredibly proud that it has never been colonised by a foreign

power18. A rich history dating back hundreds of years with its ancient capitals,

ruins and temples to discover19. An extraordinary array of National Parks – from forest reserves teeming

with wildlife and tropical flora to beautiful Marine national parks20. Fantastic food and cuisine – as spicy as you dare, very tasty and

surprisingly diverse

Tourism Today

The Changing Face of the Tourism Business

Adapt and Survive

It’s time to transform!

Simple, clear, concise:Where do you want to go?When do you want to go?

Over 4 BILLION of us will own a Smartphone by 2020 – the future of travel!

Gen X & Gen Y:• Tech Savvy• Mobile Savvy• Review Savvy• Content Savvy

• Loyalty is dead… • Or is it?

Customer Reviews are key…Oops!

Customer Loyalty… to who? The final brand? Or with the retailer?

The unstoppable rise of Airbnb. Since 2008 15million stays have been booked through the accommodation rental website, now the world's largest hotelier.

Airbnb the online marketplace for holiday rentals that connects owners with property to let with people looking to rent now boasts 800,000 properties in 33,000 cities in 192 countries.The company was recently valued at £13 billion.

Giving people what they want!

Favorite Travel Quotes

Stay Gold

Thanks to Latitude 34 Travel Blog

Jeff Johns together with his girlfriend Marina run Latitude 34 Travel Blog as a source of helpful information for those who love to travel or those who simply

dream of it.

If you have a comment or suggestion, send them an email at

hello@latitudethirtyfour.com