State of the Second Screen:

What’s Now and What’s Next?

Mitch Askenas

SVP Commercial, AmericasPiksel

@piksel @maskenas

The Status Quo Is Dead

Cord cutters…

… are becoming cord nevers.

And attention is being diverted from the big screen

To any other screen available

✓

Enter the Second Screen or maybe the First Screen

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© PIKSEL 2014. ALL RIGHTS RESERVED | CONFIDENTIAL Page 4

Channel

4’s (UK)

4Now

Who is Active on Twitter During a Live Show?

21.8%

78.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

Yes No

Target Audience SurveyIndustry Experts Survey

Are you an active Twitter user during live shows?

Why the next 5 years are crucial

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Number of Devices Are Growing Rapidly

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Stand-alone Apps Are Not Important

15.3%20.5%

44.0%

20.1%

Very

Important

Important Not

Important

Not

Applicable

Target Audience SurveyIndustry Experts Survey

How important is it to users to have access to stand-alone apps for each network or

content owner (e.g., HBO, FOX, NBC)?

What Next?

Many sources of content

Navigating and organizing content

depends on the ecosystem (Apple,

Google etc), OS, device type and

app

Much of this content doesn’t

translate to every screen

Content is king, context is the kings army.

The Future As We See It

• The challenge is finding the right content at

the right time, regardless of which device is

being used

• Imagine a hyper-personalized approach to

content discovery

• Context sensitive ecosystem that gives users to

access all their content through a single portal

on any device

• Content surfaced is relevant to what the user

is doing at the time and what device they are

using

• Modular architecture enables new features

and services to be integrated easily

Piksel Mosaic

Relevant, context

and device

sensitive content

within the Piksel

Mosaic ecosystem

ensures we are able

to deliver increased

understanding

about your viewers

while also

reinforcing and

strengthening the

brand.

Thank YouMitch Askenas

SVP Commercial, Americas

Piksel

mitch.askenas@piksel.com

@piksel @maskenas