WELC

OM

E

Schaumburg Library

BRUCE BIXLER How to Optimize Your LinkedIn Profile

Pu

rpose &

O

bje

cti

ve

LinkedIn Job Seeker

B

est

Pra

cti

ces

Optimize LinkedIn Profile:“Settings”

LinkedIn: 2 Past positions

©Bruce Bixler

Perf

ect

Pro

file

• Job Listing

• Hands on development of online, email, and text-based marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals.

• Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications.

• Create and execute a strategic plan to expand the Bank's email marketing capabilities and effectiveness.

• Help define social media strategy to meet the bank's objectives. Execute on that strategy over time.

• Optimize page design using A-B testing.• Plan for internal advertising rotation to ensure

optimization of ad space within our site.• Assist in the development of online advertising to

promote brand and product/service awareness and drive traffic to our website.

• Provide guidance to agency recommendations on search engine marketing.

• Serves as a thought leader for the bank in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management.

• Your Profile• Led development of online, email, and text-based

marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals.

• Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications.

• Created and executed a strategic plan to expand the company’s email marketing capabilities and effectiveness.

• Helped define social media strategy to meet the company’s objectives. Execute on that strategy over time.

• Optimized page design using A-B testing.• Planed for internal advertising rotation to ensure

optimization of ad space within our site.• Assisted in the development of online advertising to

promote brand and product/service awareness and drive traffic to our website.

• Provided guidance to agency recommendations on search engine marketing.

• Served as a thought leader for the company in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management

Perf

ect

Pro

file

LinkedIn Keywords

©Bruce Bixler bruce@hobknobery.com

Pu

rpose &

O

bje

cti

ve

Just LinkedIn Optimizations• Where keywords are located

Com

ple

te Y

ou

r P

rofi

le1B. B2B Sales at MNO Company

2B. Bilingual B2B Sales Professional at MNO Company

3B. Experienced Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence

Optimize Secret: Your Profile Headline

Com

ple

te Y

ou

r P

rofi

le

http://www.linkedin.com/in/brucebixler49 

Optimize LinkedIn: Complete Your Profile

Change the default URL for your profile to your name for LinkedIn & Google SEO

http://www.linkedin.com/pub/bruce-bixler/16/171/493

Download Complete Guide

B

est

Pra

cti

ces

LinkedIn: Optimized Summary

• Add descriptions to your LinkedIn Profile Summary Section

– Summary should start with your email address and contact Information at the top

– Summary paragraph one should be about what you do, your job title, and description and use keywords

– Summary paragraph two should show how you have added value to a previous employer tell a story (SAR) Keywords

– Summary paragraph three tell how you will solve a companies problems use a story (SAR) Keywords

– Add specialties section: with keywords, keyword, KEYWORDS!

B

est

Pra

cti

ces

Optimize Secret #2: Past position (s) Titles

B

est

Pra

cti

ces

Optimize Profile: Skills & Endorcements KEYWORDS

• Add KEYWORDS to your LinkedIn Profile Skills and endorsements section

• June 26 added 8 skills

• August 7th added 20 more skills

Pu

rpose &

O

bje

cti

ve

LinkedIn Sales: “LinkedIn Mentions”Updates Type (@)

• LinkedIn Mentions

©Bruce Bixler bruce@hobknobery.com

Pu

rpose &

O

bje

cti

ve

LinkedIn UPDATES

B

est

Pra

cti

ces

Did you know: Join Groups

• Choose 45 groups where your target people or companies are

• Join the 5 largest HR

groups

Your Specialty – – 10 to 15 groups

HR – 5 to 10 Largest LinkedIn

Groups

Pu

rpose &

O

bje

cti

ve

LinkedIn Sales: “LinkedIn Mentions”Updates Type (@)

• LinkedIn Mentions

©Bruce Bixler bruce@hobknobery.com

B

est

Pra

cti

ces

Did you Join 45 Groups?

• Join groups to connect with others in your industry

• Join groups to send messages

• Join groups to follow others who will not connect

• Join groups to SEARCH MEMBERS!

Pu

rpose &

ob

jecti

ves

The Interests section is heavily indexed on all fields. You can add keywords followed by a comma, that shows your professional interests, follow it up by including your “signature block” data or your name (“I’m interested in furthering my engineering career in management roles. John Smith”). Either way, your common name will get a little less common on LinkedIn.

Add the same job title (Keywords) in your interests section

Keywords: You Are What Others Search!

Questions?Contact Information

BruceBix49@gmail.com

http://www.linkedin.com/in/brucebixler49

@BruceBixler49

www.Hobknobery.com

THANK YOU