THE CHALLENGE OF MOBILE TRANSFORMATION

Carles GOMARA

Coordinator of Mobile World Capital

International Program

BARCELONA

MOBILE WORLD

CONGRESS

Of humanity is “mobile”

SMARTPHONES:

63% SPAIN

55% EUROPE

THIS YEAR THERE WILL BE MORE CONNECTED MOBILE DEVICES THAN WORLD INHABITANTS

According to one of the latest studies of Cisco at the end of the year there will be more devices with the internet than people in the world

Billion mobile devices Connected to Internet

There is an estimated…

In 2020… Five devices per

person connected to Internet

Mobility is transforming…

OUR WAY OF LIFE

Mobility is transforming…

OUR WAY OF COMMUNICATING

Every minute…

140.000 photos

are shared and uploaded

25%

THE WAY WE LEARN

AND GROW

Children 2 to 5 years old know how to surf the Internet without

the help of their parents

Of young Spaniards

have a Smartphone

80%

THE WAY WE

INTERACT

older than 60 are

active in the Web

41%

THE WAY WE PLAY

AND DISCOVER

THE WAY WE SHOP Any place and any time.

It is estimated

that in 2017 mobile

sales will multiply

x 7

THE WAY WE WORK… New ways of working. And new jobs associated to mobility.

GROWTH VS CRISIS

Mobile transformation opens an OPPORTUNITY for all businesses.

WE NEED TO TAKE ADVANTAGE

Transforming Barcelona and Spain into

the global reference of mobility.

MOBILE WORLD CAPITAL BARCELONA

Mobile Programmes

Entrepreneurship and innovation

Transformation of local business ecosystem

International competence centres

Entrepreneurship and innovation

Entrepreneurship and innovation

http://vimeo.com/87387852

13 Universities 600 Degrees

221,000 students Home to some of the world’s most respected business schools

Talent & Education.

ENTREPRENEURSHIP AND INNOVATION

IDIADA automotive testing facility

Tech & Science parks

IMB CNM

Supercomputing centre

ALBA Synchotron

A wide range of hospitals, universities and research groups all pioneers in oncology, life sciences, nanotechnology, photonics, etc.

TECNIO centres for technology transfer in

different areas which give added value to business

projects.

Renown applied and basic research groups supporting technological transfer and a complete network of scientific and tech centres represent the base for Catalonia’s research and innovation programme.

Leading scientific facilities.

ENTREPRENEURSHIP AND INNOVATION

Boost of global innovation and support of the local entrepreneurial movement.

UX Transmedia Communication

Internet of things Wearable

ENTREPRENEURSHIP AND INNOVATION

STAGE 1 MIND SET

◎ Gaining a mobile entrepreneurial attitude ◎ Consolidating the mobile community

STAGE 2 GROWTH

STAGE 3 ESCALE

◎ Finding people who have innovative assets ◎ Creating platforms ◎ Promoting Mobile Solutions

◎ Scaling businesses ◎ Developing new markets

ENTREPRENEURSHIP AND INNOVATION

is where entrepreneurs build mobile ideas and startups

THE EVENT The event will provide a real hands on experience that will help entrepreneurs get to the next level. Attendees will build a larger international network, get real feedback on concepts, and find the resources to accelerate their current or future business in only four days.

WHAT DO WE DO HERE? The event includes a wide program of conferences, workshops, pitches and expert meetings designed to cater all the needs of the mobile entrepreneurial environment. It will gather the best mobile industry leaders, successful entrepreneurs and digital experts along with renowned accelerators, incubators and investors.

WHO IS THIS FOR? 4YFN is for all entrepreneurs at any stage of the entrepreneurial process. From individuals seeking inspiration to get started, validation of an idea or an opportunity to build quality contacts, to start ups looking for talent, specific advice or financing.

ENTREPRENEURSHIP AND INNOVATION

www.4yfn.com

Mobile Transformation of the local business ecosystem

Transformation of local business ecosystem

http://vimeo.com/87387853

Fostering mobile initiatives among strategic economic sectors and technological enterprises. Bringing together key local industry sectors to develop and expand the reach of mobile technology solutions.

Tourism Automobile Creative Industries

Finance Commerce Retail

Logistics

MOBILE TRANSFORMATION OF THE LOCAL BUSINESS ECOSYSTEM

Gaming

Mobile Ready offers the citizens and visitors of Barcelona a catalogue of activities, experiences and proposals illustrating the potential of mobile transformation and how it can improve their everyday lives.

Mobile Ready app Find Barcelona mobile experiences and initiatives.

MOBILE TRANSFORMATION OF THE LOCAL BUSINESS ECOSYSTEM

www.mobilereadybcn.com

Mobile Ready

Mobility 4 all m4all wants to improve quality of life to all citizens despite their disabilities or their risk of social exclusion thanks to mobility.

Mobile technology to empower citizens,

civil society organizations, private sector

and governments to build a more inclusive

and fairer society for all.

15% of the world’s

population live with disabilities.

MOBILE TRANSFORMATION OF THE LOCAL BUSINESS ECOSYSTEM

International competence centres

International competence centres

http://vimeo.com/87387850

Managing strategic plans for the mobile transformation of social and economic dimension with special focus on the alignment of European priorities. This programme embraces mobile technologies as an opportunity for change in the areas of mHealth, mEducation and mSmartCities in alignment with the global and European agenda

mHealth mSchools

mSmartCities

INTERNATIONAL COMPETENCE CENTRES

• Mental health access and follow-up

• Monitoring patients with chronic disease

• Giving the patients access to updated and organized personal health information.

• The promotion of healthy habits

• Mobile Pharma: medication and prescription via mobile phone

mHealth www.mobilehealthglobal.com

INTERNATIONAL COMPETENCE CENTRES

Multi-faced initiative to change the future through education that supports students and teachers effectively integrating mobile technologies into the classroom.

Mobile enables access to up-to-date materials, improves collaboration and strengthens learner engagement, opening up new ways of teaching and learning that improve achievement and employability.

Change the rules, change the tools, change the future

INTERNATIONAL COMPETENCE CENTRES

• Mobile History Map

• Mobile Learning Awards

• School visits at Mobile

• World Centre

• Responsible usage of Mobile Technology

• App Education

• Inside the App Factory

• Mobile Summer Camps

• mSchools Market

• mSchools Lab

• mSchools Mobile4all

INTERNATIONAL COMPETENCE CENTRES

mSmartCities

Transforming Barcelona into a self-suficient, hiperconnected and zero-emissions city We are sure that life in the city can be better, easier and smarter if we are able to integrate mobile technology

INTERNATIONAL COMPETENCE CENTRES

MOBILE WORLD CAPITAL BARCELONA

Mobile Programmes

Entrepreneurship and innovation

Transformation of local business ecosystem

International competence centres

This global ambition has the complicity, the commitment and the

active participation of all.

FOUNDING PARTNERS:

Education, talent, creativity and strong work ethic. Excellent cost/performance ratio in production terms.

Dynamic & international business vision Experience in international commerce and investment.

High value projects. Diverse industrial base. Wide range of sectors, suppliers and business services.

Flexible, innovative, business oriented & adaptable. A trading nation with a business friendly administration.

1 2 3 4

Competitive mix: business oriented city, and good lifestyle

Since 1996, Barcelona has retained its number one ranking as Europe’s best city in terms of employee lifestyle quality.

Barcelona is Innovation Capital 2013

(iCapital) of Europe

www.ec.europa.eu/icapital

(Re)Discover Barcelona

Resources: videos

Entrepreneurship and Innovation Programme (PEI) http://vimeo.com/87387852 ENG 1:14

Mobile Transformation Programme (PTM) http://vimeo.com/87387853 ENG 1:34

International Competence Centres (PCC) http://vimeo.com/87387850 ENG 1:58

mSchools Programme http://vimeo.com/70501023 http://vimeo.com/87387851

4:10 4:19

Mobility 4 all https://www.youtube.com/watch?v=pFEy3b_Qp88

ES 2:20

(RE)Discover Barcelona http://vimeo.com/87387196 1:29

Tech Today Video Series Episode 3: Smart City https://www.youtube.com/watch?v=IfPXXMK6dJ8&feature=youtu.be

ENG 4:22

Mobile Ready Barcelona highlights http://vimeo.com/87418615 CAT 4:01

谢谢 Thank you

Carles GOMARA Coordinator of Mobile World Capital

International Program cgomara@gencat.cat

INVEST IN CATALONIA T +852 2893 1966 invest@catalonia.com www.investincatalonia.com

For further information, contact us at: