2014 Gaza CrisisSam Strudwick, Head of Digital

Amnesty International UK

How we responded• 12 June - Three teenagers abducted• 8 July - Operation Protective Edge• 10 July - Launched our action

How it developed• Worked across channels• Clear path to action• Reacted to events as they were being

reported

Website

Email

Social

SMS

What we achieved• 64,000+ actions taken• Engaged a large audience• Forced the UK government to respond

What we learnt• You need to be quick• You need to be confident• You need to add to the discourse