Post on 28-Dec-2015
2 0 1 4 B R A N D P R E S E N TAT I O N
• Pioneering brand in Awatere Valley• Sauvignon Blanc & Pinot Noir focus• Uncompromising quality• Complex, intense wines with regional
character• Award winning• Limited production• 100% sustainably produced• Passionate, experienced winemaking
and viticulture team
OVERVIEW
• Northeast tip of the South Island• New Zealand’s largest wine producing
region• Modern commercial planting began in the
1970s• Currently has 23,600 hectares planted to
grapes
• Cool climate and long growing season• Two main valleys
• Wairau• Awatere
MARLBOROUGH, NEW ZEALAND
• First planted in 1985
• Smaller, narrower valley
• Vines planted on river terraces or gentle rolling foothills
• Cooler, drier and windier with a longer ripening period
• Greater minerality and higher acid levels
AWATERE VALLEY
OUR WINERY
Allan Croker, Viticulturist• Massey University, Palmerston North, Plant
Pathology• Spent 16 years at Corbans Wines• Joined Vavasour in 1996
Matt Duncan, Vineyard Manager• Grew up on a vineyard in northern Hawkes
Bay• Lincoln University, Canterbury, Horticultural
Management• Joined Vavasour in 2007
VITICULTURE TEAM
Stu Marfell, Chief Winemaker• Born and raised in the Awatere Valley near the original
Vavasour vineyard• Lincoln University, Canterbury, Viticulture and Oenology• Joined Vavasour in February 2003 as Assistant Winemaker• Promoted to Winemaker in 2007 & Chief Winemaker in 2012• Finalist at the 2008 & 2009 Young Winemaker of the Year
Awards
Susan Van Der Pol, Assistant Winemaker• Born and raised in Blenheim, Marlborough• Nelson Marlborough Institute of Technology,
Nelson, Viticulture and Wine Production• Joined Vavasour in 2011
WINEMAKING TEAM
• Sauvignon Blanc SRP $14.99• Limited quantities• 100% Awatere Valley• Sourced from estate vineyards• Sustainably farmed
SAUVIGNON BLANC
• Pinot Noir SRP $19.99• Limited quantities• 100% Awatere Valley• Sourced from estate vineyards• Sustainable farming
PINOT NOIR
• Sales Strategy• Share history of scores from major
publications• Emphasize long, solid track record
outside the US• Comparative taste against other
New Zealand wines at higher price points
• Distribution Focus• Hip, urban hot spots• Small-plate dining, bistros with
outdoor seating• Independent retailers with clubs
and newsletters• Specialty upscale grocery
STRATEGY & DISTRIBUTION
• Brand Presentation• Brand Brochure• Map• Fact Sheets• Brand Sell Sheet• Sustainability Sell Sheet• One-Page Interactive Sell Sheet• Wait staff/Wine Cards• Flow Shelftalkers• Blank Shelftalker Template• Staff Bios• Acclaim Fliers• Trade Newsletters• E-Letterhead• Tasting Mats & Tasting Note Sheets
SUPPORT MATERIALS