DEVELOPING A SOCIAL MEDIA PRESENCE

Steven M. Baule & Jennifer Volpe

Overview

The BasicsFacebookTwitterBlogs

YahooGroups / Google + LinkedIn YouTube Slide Share/ Slide Rocket / Prezi

Some General Guidelines Provide accurate information

Have policies on how employees will use social media

Know how to engage and disengage from comments, etc.

Must keep information up to date

Facebook

Select the type of page

Select a category and a name

Administering the page

How to use the Facebook Page

Calendar Notices Event information Post photos from events Congratulatory notes to students / teams Link to surveys and polls

Weekly Insights

Google+ v. Facebook

Google + is similar to Facebook Allows for stratification by type of

networking

Grouping your Google+ Contacts

Google+ Page

Twitter is easy & complex

The Basics

Complete the account

Complete your bio

Add / Change Followers

Finding Friends

Adding to Lists and Following Same

Following a List

#Hashtags

Why Use Twitter

Which Blog Software?

Blogger (www.blogger.com ) Wordpress (www.wordpress.org) TypePad (www.typepad.com)

Using Blogger

Determine a Title and Address

Modify the Layout, etc.

Create a Blog Post

Blogger in Action

Blog Statistics

LinkedIn

Over the past year or so, I have really used LinkedIn quite a bit. I found a guy to run the west coast for me; I’ve met some CEO’s of multi-Billion dollar companies – got together with them including golf. It’s such an important medium.

Linked In

LinkedIn Groups

LinkedIn Groups

LinkedIn Endorsements

Be Careful with Endorsements

SlideSharewww.slideshare.net

SlideShare

Loading to SlideShare

YouTube Channel

Sharing YouTube Videos

Link Social Media sites from your website

Use main pageHeader or footers

Next Steps – Automate the process RSS Graffiti

Hootsuite

Tweetdeck

Hootsuite

Putting together a SM Calendar

Develop a schedule Weekly or bi-weekly blog posts Tweets at least twice a week Assign a schedule to certain staff

members Use Chase’s Calendar of Events to your

advantage http://www.mhprofessional.com/templates/chases/special-months.php

Questions

Steven M. Baule815-765-3322baules@nbcusd.org

Jennifer Volpe630-452-6783Jennifer.volpe@cch160.org