How to effectively managethe Digital Self

you did not know you had

Wednesday 20 November 13

The Digital Self ManifestoIndividuality in the age of Digital & Social Media

Tweet your comments with the #TDSMLED hashWednesday 20 November 13

Restore to its rightful owner the control of the Digital Self

Wednesday 20 November 13

PasswordonslaughtWednesday 20 November 13

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How many passwordsdo you have?

Wednesday 20 November 13

60606060606060606060 50505050505050505050 40404040404040404040 30303030303030303030 20202020202020202020 10101010101010101010

How many passwordsdo you have?

Wednesday 20 November 13

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How many passwordsdo you have?

Wednesday 20 November 13

How oftendo you forget one?

Wednesday 20 November 13

...if you use the same password

everywhere you can

Wednesday 20 November 13

...if you write them

down...Wednesday 20 November 13

...on your phone!

Wednesday 20 November 13

The Social Graph

Wednesday 20 November 13

FriendConnection

FollowerWednesday 20 November 13

What we mean:

”“People who are part of our lives because we know, are related to, admire, despise, listen, watch, read, love, hate...

Wednesday 20 November 13

What they mean:

”“Who sees what

Wednesday 20 November 13

Ourrelationships,

theiraudience

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Enough!Wednesday 20 November 13

H3Wednesday 20 November 13

H3 Cont entsources

Wednesday 20 November 13

Blog posts, Pictures, Videos, Slideshares, Scribd documents, ...

Status updates, Tweets,Whatsapp chats,Foursquare check-ins, ...

Hotel & restaurant ratings,eBay feedbacks,Product or Book reviews, ...

H3

Wednesday 20 November 13

How WE see it

Wednesday 20 November 13

How THEY see it

Wednesday 20 November 13

Control

Wednesday 20 November 13

ControlControlOwnership Portability

Wednesday 20 November 13

ControlControlOwnership Portability

ControlOwnership Portability

Certification Entities

Digital Self Markup

Language

User Centric Identity

Management

Wednesday 20 November 13

<FIRSTNAME>Gianni</FIRSTNAME><SURNAME>Catalfamo</SURNAME><EMAIL>gianni@catalfamo.com</EMAIL><MOBILE>+39 335 284758</MOBILE>...

Certification EntitiesDigital Self Markup Language

User Centric Identity Management

Wednesday 20 November 13

Certification EntitiesDigital Self Markup Language

User Centric Identity Management

Wednesday 20 November 13

WHO?Certification EntitiesDigital Self Markup

LanguageUser Centric Identity

Management

Wednesday 20 November 13

GovernmentsBanks

Credit Card CompaniesTelcos

Healthcare providersPost / Delivery services

RetailersOnline companies

...

Certification EntitiesDigital Self Markup Language

User Centric Identity Management

Wednesday 20 November 13

Wednesday 20 November 13

Do away with Anonymity?

Wednesday 20 November 13

PEOPLE will own every right to their Digital Self, entrusted in custody to a Certification Entity which will only expose the data we want.

PEOPLE will reward BRANDS by allowing controlled access to additional portions of their Digital Self.

BRANDS will reward PEOPLE by creating a better user experience using the information they are given access to.

SCENA

RIO

PEOPLE will switch Certification Entities as easily as today we switch telephone carriers.

Wednesday 20 November 13

won’t this happen on its own?

WHY

Wednesday 20 November 13

91.6% Organic Paid 8.4%

GoogleFacebookTwitterPinterestTumblr...

{The traffic of the Internets

Wednesday 20 November 13

The most successful monetization strategies

ever devised on the Internet only influence less than one-tenth of its traffic

Wednesday 20 November 13

◉ Market forces alone won’t make it happen

◉ Representing the General Public interest

◉ National / global scope

Wednesday 20 November 13

What can YOU do?1. Find a few like-minded people2. Start a Digital Self Action Committee3. Work on Legislation / Technology4. Get DSACs together to form a National DSAC5. Be heard!

Wednesday 20 November 13

The Digital Self ManifestoEUR 1.99 in an e-bookstore near to you

Wednesday 20 November 13