2013 Email Retrospective

& 2014 Predictions

30th January 2014

Your Presenters & Host

Guy is a passionate advocate for the intelligent use of customer data to drive responsive email

programs. With a knowledge base that now spans over 10 years, Guy has become one of the EMEA’s

leading e-marketing experts and thought leaders. Working for Return Path’s Professional Services

team, he provides email Consulting solutions to a broad range of international clients, delivering

measurable uplifts in email delivery, subscriber engagement and revenue generated. Outside of work,

Guy is the chairman of the IAB’s email marketing council, and also leads the Deliverability & Mobile

working group which focuses on data, deliverability & and email marketing best practices.

Guy Hanson Director of Consulting, EMEA

Dale Langley Senior Consultant, EMEA

Dale has been working for over 7 years improving email deliverability & response rates, along with

leading development of email marketing systems, for blue-chip clients in Europe. As a developer he

has extensive practical knowledge of how companies design systems and store data. As a consultant

he understands how to implement robust architecture, analyse data, segment, design and deliver for

the best possible results. This combination of experience means that he is well adapted to deliver

Return Path’s Professional Services solutions and understands how to resolve the problems faced by

marketers tasked with growing their subscriber lists and maximising ROI.

Richard Gibson Director of Client Services Director, Northern Europe

Richard Gibson is the Director of Client Services for Northern Europe and he and his team are

responsible for ensuring excellent service to all customers. He is a long standing contributor to the

Email Marketing Council of the DMA and is the immediate past chair.

2013 Email Retrospective

30th January 2014

Dale Langley

dale.langley@returnpath.com

www.returnpath.com

uk.linkedin.com/in/dalelangley

@email_dale, @ReturnPath

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Desktop Webmail Mobile

2012 2013

So W

hat?

Thank You!

Download the Gmail Tabs report at:

http://landing.returnpath.com/gmail-tabs-marketing-impact-analysis-report

or scan:

2014 Email Predictions

30th January 2014

Guy Hanson

guy.hanson@returnpath.com

www.returnpath.com

uk.linkedin.com/in/guyhanson

@GuyHanson, @ReturnPath

“Reports of my death have been greatly exaggerated”

Digital marketing

areas of focus in 2014

2014 State of Marketing:

exacttarget

How marketers plan

to spend their budget

in 2014

“An asteroid big enough to wipe out most of Europe is hurtling towards Earth, astronomers have warned. The giant space rock, scheduled to sweep close to the Earth on March 21 2014, is large and fast enough to devastate a continent should a collision occur.“

“However, the chances of an impact are minuscule. They were estimated at one in 909,000 - more likely than winning the National Lottery jackpot, but less likely than drowning in the bath!”

Email in 2014

4 Main Themes

1 – Time to Stop Talking About Big Data . . .

1 . . . and Start Leveraging it Instead . . .

Active Profile Inactive Profile

2 - It’s No Longer Only About Mobile Opens . . .

2 . . . Now It’s About Mobile Transactions Too

3 – The Inbox is Becoming a Microsite

3 – The Inbox is Becoming a Microsite

4 – Actions Are Having Broader Consequences

4 – Actions Are Having Broader Consequences

4 – Actions Are Having Broader Consequences

Email in 2014

10 Talking Points

5 – 2014 Will be a Year of Myth-Busting

6 – Address Acquisition is Using New Sources

7 – Emails Will be Coming From New Domains

8 - Smart Watches Are Now a Reality

9 – New Ways of Using Email

10 – Content, Content, Content

11 – More Feedback Please . . .

12 - . . . Because Opting Out Is Getting Easier

13 – Fraudsters Will Keep On Getting Smarter

14 – Changes in Data Protection Law

And One Bonus

Prediction ...

Your Kettle is Going to Start Spamming You . . . . . . And So Will Your Fridge!

Panel Discussion

Director of Consulting, EMEA

guy.hanson@returnpath.com

+44 (0)207 034 5438

uk.linkedin.com/in/guyhanson

@GuyHanson

Senior Consultant, EMEA

dale.langley@returnpath.com

+44 (0)207 034 5435

uk.linkedin.com/in/dalelangley

@email_dale

Guy

Hanson

Dale

Langley

Director of Client Services, NE

richard.gibson@returnpath.com

+44 (0)207 034 5448

uk.linkedin.com/in/richardjgibson

@RichardGibson

Richard

Gibson

2013 Email Retrospective

& 2014 Predictions

30th January 2014