Every year, the 20-first Global Gender Balance Scorecard looks at a single measure ofprogress: the gender balance of the Executive Committee of the TOP 100 companies inthree key regions of the globe (see www.genderbalancescorecard.com for globalstatistics). This companion survey focuses in on the gender balance of 10 top ConsumerGoods companies.

Whereas much attention has been paid to the gender balance of Boards, we argue thatthe Executive Committee is a much better indicator of corporate progress in managingand developing talent in a truly meritocratic and gender “bilingual” way.

Today, more and more companies are waking up to the 21st century reality, where mostof the educated talent in the world and a majority of the consumer market is female.Many have begun to make gender balance in leadership a strategic priority. Let’s take alook at what the top Consumer Goods companies have achieved to date.

THE CORE METRIC

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Info: scorecard@20-first.com

In our sample of the Top 10 Companies in Consumer Goods, there are a total of 130 Executive Committee members. We define the Executive Committee as the group of executives who report directly to the CEO.

87% of these Executive Committee members are men (113) while only 13% are women (17).

Of these 17 women, roughly half of them (9, 7% of total) are in staff or support roles. The other half (8, 6% of total) are in line or operational roles.

Notable companies include Coca-Cola, Kraft Foods, PepsiCo, and L’Oreal who are all progressing with 18%, 21%, 17% and 20% of women on their Executive Committee respectively. Heineken and Procter & Gamble however do not yet have a single woman on their Executive Committee.

GLOBAL GENDER BALANCE SCORECARDFocus on Consumer Goods

NOVEMBER 2013

2013

KEY FINDINGS Executive Committee

= line = staff

113 8 9

* Staff or support roles include Communications, HR, Legal, IT, Strategy, Public Policy, etc.

Line or operational roles include CEO, CFO, Country Head, Business Unit Head, etc.

THE SIX PHASES OF THE GENDER JOURNEYThe Top 20 companies on the following pages are segmented into one of the followingsix phases:

Asleep. Exclusively male team. 100% M / 0% F

Token. One (or two) women in staff or support function. < 15% F

Starting Smart. One (or two) women in central core or operational role. <15% F

Progressing. M/F ratio between 85 % M / 15% F and 76% M / 24% F.

Critical Mass. M/F ratio of at least 75% M / 25% F.

Balanced. Minimum of 40% of either gender.

The data for this survey is based on publically available information provided by the Top20 companies on their websites as of June 2013. The list of companies was drawn fromthe Fortune 500 Global rankings published in July 2012.

You might think somesectors wouldnaturally get thegender businesscase. Some arestarting to do so, butnot always theexpected ones. Ofeleven sectors weanalyse,

Pharmaceuticals comes top in 2013, justahead of Retail and Aerospace & Defence.Bottom place is reserved for Automotive,despite the huge purchasing influence ofwomen on that business.

There may be shortages of women studyingscience and technology, yet the Technologysector actually claims 2 of the 9 femaleCEOs of the world’s top 300 companies, atHP and IBM. Contrast that with Retail,whose market is strongly female, yet wherenot one major company is headed by awoman.

Consumer Goods, with a huge interest infemale purchasing power, lags behindAerospace & Defence, with only 13% ofexecutive places female. What’s going onwhen defence specialist Northrop Grummanhas more women on its Executive teamthan Procter & Gamble, Danone andABInBev put together?

It does seem extraordinary that in thesecond decade of the 21st Century, so fewConsumer Goods executives are female.Ahead of the pack are Kraft, L’Oreal, Coca-Cola and PepsiCo. with between 21% and18% women executives. But PepsiCo’sIndra Nooyi remains the solitary femalehead of a consumer goods major. P&G,which has made efforts to get more genderbalance into management, has still toappoint a single woman to its top team. Ifeven Defence companies can find greatfemale talent, why are Consumer Goodslagging in an area that is so important tothem?

AvivahWittenberg-Cox

CONSUMED BY MEN

(Sven Paustian)

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Info: scorecard@20-first.com

20-first’s Gender Balance Scorecard: Focus on Consumer Goods

112

Executive CommitteeNestléPaul Bulcke

Starting Smart

= line = staff

04

Executive CommitteeProcter & GambleBob McDonald

Asleep

= line = staff

418

Executive CommitteeCoca-ColaMuhtar Kent

Progressing

= line = staff

19

Executive CommitteeDanone Franck Riboud

Token

= line = staff

011

Executive CommitteeHeineken HoldingJean-François van Boxmeer

Asleep

= line = staff

311

Executive CommitteeKraft FoodsW. Anthony Vernon

Progressing

= line = staff

312

Executive CommitteeL'OrealJean-Paul Agon

Progressing

= line = staff

210

Executive CommitteePepsiCoIndra K. Nooyi

Progressing

= line = staff

213

Executive CommitteeUnileverPaul Polman

Starting Smart

= line = staff

* Staff or support roles include Communications, HR, Legal, IT, Strategy, Public Policy, etc.

Line or operational roles include CEO, CFO, Country Head, Business Unit Head, etc.

113

Executive CommitteeAnheuser-Busch InBevCarlos Brito

Token

= line = staff