2012 Video Predictions

What goviral do

Your videos Our audience Guaranteed engagement

Branded Video content +37,000 publishing partners Cost per view (CPV)

Video metrics won’t be standardizedBecause the major players don’t need to speak the same language

Engagement

Interaction

Performance

View

Ad Selector will replace pre-roll in 2013(so start testing now)

Video and Social will begin to Augment

30% of Video Ads will be in Social Games

420Million Monthly Active

Facebook Users are Social Gaming

210Minutes are spent

Social Gaming each month

75%Of Facebook Audience

play Social Games

$3bnIndustry in 2012

Sources : Morgan Stanley, emarketer, Facebook, Flurry

Mobile video ads will still disappoint…

#1Mobile App Category

by downloads is Social Gaming

47%Of all Mobile App

Consumption is Social Gaming

(Except in mobile gaming)Sources : Morgan Stanley, emarketer, Facebook, Flurry

Pre Roll will continue to dominate(Video budgets in 2012)

90%In Stream and Video banners

10%Other

Source: AccuStream Research, Q4 2011

Video Ad Networks will be essential

Source: AccuStream Research, Q4 2011

But MUST evolve model to survive

Consolidation of space - mergers

Source: AccuStream Research, Q4 2011

One $250m - $500m buy out

Small tech/talent acquisitions

Thanks

nick.roveta@goviral.com