Post on 26-Jan-2015
description
Cloud Business Value
Francis Magann – Senior Customer Solutions Architect20th April 2011
24% Experienced
Cost Savings
Cloud is real
1
Some as
High as 40%
71% met or
exceeded
expectations
Source: Vanson Bourne, commissioned by Fujitsu
73% use
private clouds
Community cloud:
pay-as-you-go &
zero operational risk
Cloud Business ValueShaping the Cloud to Ensure Business Value
Francis Magann – Senior Customer Solutions Architect20th April 2011
33 Copyright 2009 FUJITSU LIMITED3
Fujitsu at a Glance
3
Established: 1935
Headquarters: Tokyo, Japan
R&D spend: US$ 2.6 billion Fujitsu Headquarters
Tokyo, Japan
*Fujitsu Group (excluding FSC) consolidated figures for fiscal year ended March 31, 2009. US$ 1 = ¥98, ¥1 =€162.
175,000 employees
70 country operations
Stock exchanges: Tokyo,
London, Frankfurt, Zurich
Fujitsu Locally
4
Regina Moran,
MD Fujitsu (Ireland)
A strong, autonomous,
local management ethos …
...all backed up by our global organisation.
local data centers
IaaS platform
Windows Azure
Software as a Service
cloud consulting
cloud application migration & development
cloud application management
providing the assurance of local accountability and responsiveness
Data Centre
Fujitsu Labs
Challenges
5
Increasing demand on IT
Reducing IT budgets
Cloud Services – A Silver Bullet?
Pay per use
Elastic &
Scalable
Opex vs.
Capex
Configure
not build
Auto
provision
6
On demand
Cloud Services
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Network
Infrastructure(as a Service)
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Network
Platform(as a Service)
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Network
Software(as a Service)
7
Process Process ProcessMan
ag
ed
by
Co
ns
um
er
Ma
na
ged
by C
on
su
me
rM
an
ag
ed
by S
erv
ice
Ma
na
ged
by S
erv
ice
Man
ag
ed
by S
erv
ice
8
Type Technology
Model
Cost
Model
Traditional
Data Centre
Private
Internal Cloud
Private
Trusted Cloud
Public
External Cloud
Customer-owned and dedicated IT
delivered on or off customer
premise
Customer-owned IT or
provided as an ITO service
Cloud Types
Customer-owned and dedicated IT
run as a pooled resource and sold
to customer departments (can also
be operated as an ITO in a
providers Data Centre).
Customer-owned IT or
provided as ITO with
scalability options at an
agreed price.
Run on a shared platform but for
trusted use at an identifiable
location.
Pay-per-use scalability
confined to agreements and
a minimum charge term.
Shared and highly scalable platform
(possibly with location unspecified).
Pay-per-use per hour and
rapidly scalable on demand.
Enterprise Cloud
Software as a Service
Leg
acy
Business & Enterprise
Applications
Public
External
Cloud
Private
Trusted
Cloud
Private
Internal
Cloud
Traditional
Data
Centre
Platform as a Service
Infrastructure as a Service
9
Types of Business Processes
10
Activities which
create sustainable
differentiation and
competitive
advantage
Build
Types of Business Processes
ContextCore
Activities that do
not differentiate
the company from
the customers'
viewpoint
Buy
11
Applications into the Cloud
Software as a Service
Leg
acy
Business & Enterprise
Applications
Public
External
Cloud
Private
Trusted
Cloud
Private
Internal
Cloud
Traditional
Data
Centre
Packaged
Applications
on IaaS
Core
Business
Apps on
PaaS
SaaS for
Context
Apps
End-to-End Managed Portfolio
Shared
Services
for Context
Platform as a Service
Infrastructure as a Service
Migrate
Legacy onto
IaaS
12
13
Route Cost
Improvement
Agility
Improvement
Risk
Migrate legacy to
IaaS Platform
Investment
Implement packaged
applications on IaaS
Develop “Core”
applications on PaaS
Consume “Context” as
shared services
Exploit SaaS to deliver
“Context”
High
Medium
Medium
High
High
Low
Medium
Medium
Medium
High
Low
Low
Medium
Medium
High
High - Medium
High - Medium
High - Low
Low
Low
Balancing the Options
Ideal Applications for Cloud
14
New ventures
(Online commerce,
Social, Communities &
gaming)
Data collection &
analytics
Context vs. core
Storage
Lifecycle
Seasonal peaks
Architectural Patterns
15
All-in Cloud
On-premises
plus in-cloud
Business migration
Presentation veneer
Data split
Service Oriented
Architecture (SOA)Timeline splitting
(Dev, Test & Prod...)
16
Advice on Putting Apps in the Cloud
Don’t:Simply say no to the Cloud –
there are real benefits.
Start with a major transformation
into the Cloud.
Forget the basics because Cloud
looks like it might rescue your
budget,
adopting a Public Cloud is still a
form of outsourcing.
adopting a Private Cloud is an
IT transformation.
17
Advice on Putting Apps in the Cloud
Do:
Choose a model that best suites your
circumstances.
Ensure that Cloud makes commercial sense –
analyse risks & benefits.
TCO is not everything – strategy with appropriate
enterprise quality principles: Security; Resilience;
Performance etc…
Take expert advice and procure Cloud services
that meet the strategy.
Take a balanced approach to risk.
Adopt an iterative approach, especially to SaaS.
Specifically address data management.
Ensure Service Management addresses end-to-
end service.
Analyse the options in a structured way -
evaluate overlaps & gaps between services.
18
Common Pitfalls
Service Lock-in: Have a clear exit strategy defined.
Ensure novation is provided for.
Data extraction strategy and understand
what is involved.
Availability and Service Continuity:
Select a provider that can deliver both
the data response times and continuous
availability needed by the business
service.
Understand providers obligations.
Responsibility for loss of data.
Have service management and
governance in place.
19
Common Pitfalls
Understand Your Data:Grade data – be clear on what data is
migrated and stored externally.
Understand dependencies.
Know where data is stored – select a
provider that can assure location.
Basics of ownership, protection,
retention etc…
Security:
What does the provider offer in terms of
compliance audits
Strategy and rights when incidents
occur
2020
get the contract right & watch the SLA!
Cloud Business Value
21
• Lower investment barriers
• Reduces timescales
• Add better business value
• Offer greater agility
• And Cloud services are available now
Cloud Can
• Understand benefits and risks
• Know Fujitsu will add real value
• Be agile in a changing market but ensure the underlying disciplines remain
• Understand Cloud is new and evolving – so assess vendor viability
But…
22 COMMERCIAL IN CONFIDENCE
Q&A
2323
get the contract right & watch the SLA!
More Information
http://www.fujitsu.com/uk/insight-opinion/offerings/cloud.html
Or
http://shrvl.com/YV46E
Seeing through the cloud of Cloud Services
Cloud: The hidden catches
The Key to Migrating Applications to the Cloud
Turning Cloud services into a business reality
24
25 COMMERCIAL IN CONFIDENCE