Post on 09-Apr-2018
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The Biggest Back To School Offer
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The High School Market
There are over 5,400 high schools in Kenya (2007)
There are about 6 million youth aged between 13 19
However about 2.9 million of these are in hi h school
The rest are either in primary school, polytechnics, college or
*Information courtesy
of
Youth
Dynamix Back
2
School Shopping Trax 2007
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High School Market Buying Power
Of the three Back To School Shopping periods (January, February, May & September), January is by far the biggest
The 2.5 million teens spend about KShs. 9 billion in the January Back To School period alone
Thats about KShs. 3,600 per teen
*Information courtesy
of
Youth
Dynamix Back
2
School Shopping Trax 2007
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The Shopping Basket Composition
There are 120 Product Categories of interest to the students during the Back To School period
There are over 3,500 Brand Choices at play during this period v , u uy u term
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Brand Influence on Back To School Shopping
FACT When teens are doing their Back To School shopping, once inside
, by brands
Brand influence does not start inside the retail outlet, it is built over time
If you do not have a consistent, long term Back To School brand building strategy, in essence youre losing out on 72% of the back
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Maximizing On Back To School Shopping
BRAND CHALLENGE
brand is preferred over others inside the retail outlet?
You start influencing their purchase decisions before they step into the supermarket.
To achieve this you need a long term plan...
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The Insyder Back To School 2010 Offer
Were giving you year long presence during the Back To School period
n , e nsy er w carry a ac o c oo opp ng u e
This shopping guide will be featured in the following months: January February (Form 1s Back To School period)
September
e s opp ng gu e w g g a s o n a eas key product categories
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Advertising Opportunities
The Insyder offers you the opportunity to place your messages in between
The Back To Shopping Guide will be laid out in a double spread format,
impact
four (4) Back To School editions of The Insyder i.e. Jan, Feb, May & Sept 2011
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The Back To School Shopping Guide Offer
*This offer is valid for only Full Page & Page Ads Only
This offer includes the following:
1. Ads in the four Back To School Shopping issues (Jan, Feb, May & Sept)2. Ads placed within the Back To School Shopping Guide for 20113. Your product classified as a BEST BUY in all four issues4. Your product promoted in Facebook Fan Page (70,000 fans)
5. Get a massive 25% discount off the rate card!
Ad Size Discounted Rate Rate Card Savings (4 months)*
Page 50,000/ 90,000/ 120,000/
Full Page 90,000/ 150,000/ 240,000/
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FOR MORE INFORMATION PLEASE CONTACT:
Ngaruiya GithegiEmail: ngaruiya@theinsyder.com
Tel: 020 3861623 or 020 2324788Cell: 0722331567, 0735734734
THANK YOU