Community DevelopmentWhen Personal & Corporate Values Merge

GlobalEIM

Gillian Muessig, President & Co-founder, SEOmoz

Novmeber, 2011

The Story of ‘Moz

STEADFAST

STEADFAST

GENEROSITY

GENEROSITY

http://en.fotolia.com/id/10119250

EXCEPTIONALhttp://www.nitro-digital.co.uk/blog/2011/03/09/internet-revolution-in-publishing/

AUTHENTICITY

http://www.motherboard.tv/2010/3/10/silicon-silliness-the-bubble-burst-10-years-ago-today--2

TENACITY http://alburywebdesign.com/

TENACITY http://www.articlesbase.com/elderly-care-articles/social-media-provides-needed-sunshine-for-seniors-and-shut-ins-4790859.html

PERSERVERANCE

RESULTS

GENEROSITY

TENACITY & AUTHENTICITY

http://gloriarand.wordpress.com/category/blogging-2/

TENACITY & AUTHENTICITY

http://gloriarand.wordpress.com/category/blogging-2/

TENACITY & AUTHENTICITY

http://gloriarand.wordpress.com/category/blogging-2/

TENACITY

“No matter how much you plan, it is tenacity, unyielding desire to succeed, and the ability to cope with change that will eventually prevail.”.Perry Payne (born 1966), Rugby Player, Father, Executive

GENEROSITY BREEDS GENEROSITY

http://searchenginewatch.com/article/2054740/Schedule-optimization-for-SES-New-York

AHA!

MysteryGuest’s Stroke of Genius

GENEROSITY SQUARED

RESULTS

TRANSPARENCY & COURAGE

RESULTS

TRANSPARENCY IS STICKY

SOCIAL CLOUT INCREASES

Empower Your Members

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99

• Ducati, blogs have superseded formal research methods

• The company embracse its customer community in an ongoing, real-time, informal feedback loop.

Community Provides Feedback on…

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99

• Design• Performance• General customer experience

Tactical Assaults

TAGFEETransparency – Authenticity – Generosity

Fun – Empathy - Exceptional

Yummy!

LEVERAGE FUN

LEVERAGE FUN

LEVERAGE FUN

http://www.youtube.com/watch?v=e-Kd6gAXmLs

Watch this video:

LEVERAGE FUN

EXCEPTIONAL WORK

http://www.seomoz.org/linkscape_comic.html

TRANSPARENCY

TRANSPARENCY HAS ITS PRICE

EMPATHY

How to Build Your Own Community

Identify Your Best Customers

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

• Buy the most• Buy often• Read your news

Ask them to engage with you

It’s Just a Game, Love

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

I Wanna be ME-E-E-E-E!

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Help! I’m Drowning!

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Make A Great Noise-Put a Face On It

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Make It Exclusive

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Top 5 Advanced Tactic Tips

AUTHENTICITY

Top Tip #5

THINK LIKE A DOT-ORG

PIRATE SHIPS

Top Tip #5

YOUmoz

Top Tip #4

BE PREPARED TO PAY THE PRICE

Top Tip #3

FOLLOW THE MONEY BACKWARDS

Top Tip #2

ASK RAND – HE’S NOT BUSY! ;-)

Top Tip #1

Q+A

• Twitter: @SEOmom

• Blog: www.seomoz.org/blog

• Email: gillian@seomoz.org