2010 Summer Training Series

Teaching & Learning: Professional Development InstituteDon Blake, NEA

AgendaOverview

oTransformed Media LandscapeoWhat is Social Media?oA Look into the Near Future

The ToolsoBlogsoWikisoTwitteroSocial Networks (Private & Public)

•Ning•Groupsite•Facebook

a) Privacyb) Pages, Causes &

GroupsoRSS

Class Project

Transformed Media Landscape

Transformed Media Landscape

20th CenturyMedia Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Transformed Media Landscape

Concentrate on the relationships NOT the technology!

“I AM THE MSEA” New Tools, New Culture

Social media: An opportunity to revitalize collective actionfor the 21st Century

• Move people to actionMove people to action

• Create powerCreate power

• Appeal to self-interestsAppeal to self-interests

• Are both a science and an artAre both a science and an art

• Build organizational capacityBuild organizational capacity

What Organizingand Technology have in common:

“With some candidates in the 2008 Presidential

electionembracing every

facet of Web 2.0 to get their message

out…your next president

may be no further than a friend-add on

Facebook.”– Time Magazine

The growing accessibility of information technologies puts the tools required to:

• Collaborate• Create Value• Compete

…at everybody’s fingertips

Peer Production

“glocalization”

What Organizing and Technology have in common: ““OrganizingOrganizing

is a fancy word for is a fancy word for relationship building.”relationship building.”

--Ernesto Cortes--Ernesto Cortes

WHAT IS IT?

The Web as a platform

Harnessing collective intelligence

What’s Next?

• Semantic Web?• Virtual / Augmented Reality ?• The Social Web?• The Mobile Web?

It’s all of these and more…

Is the Web getting any smarter?

The Web is Getting Smarter …

The Web is Getting Smarter …

The Web is Getting Smarter …

The Web is Getting Smarter …

The Web is Getting Smarter …

Pothos Plant Tweets• URGENT! Water me! 5 days ago• Water me please.7 days ago• Thank you for watering me!

9 days ago• URGENT! Water me! 15 days ago• Water me please. 17 days ago

The Web is Getting Smarter …

The Web is Getting Smarter …

Social Mediais…

Well…

Sort of…

Social MediaReallyis…

Thatis powered

by…

It is a conversation

between…

Customers & Employees…

Educators, Students, Parents …

People

The Social Media conversation

is…• Not Organized• Not Controlled• Not always on Message

Social Media: Blogs

Examples

http://www.blogger.com

Social Media: Blogs

Social Media: Wikis

Examples

Social Media: Wikis

http://www.wikispaces.com/site/tour

Social Media: Twitter

Social Media: Twitter

Social Media: Twitter

Tweet An update of 140 characters or less that goes out to all of your followers

Followers Other Twitter users who follow you

Re-Tweet A common way to give credit when forwarding someone else’s Tweet

Tweet-Up A meet-up or offline event organized on Twitter

Hashtag An easy way to organize content on Twitter by adding a # in front of popular keywords

Examples

Social Media: Twitter

http://twitter.com/

Social Media: Twitter

Social Media: Social Networks

Private & Public

Social Media: Groupsite

https://www.groupsite.com/

Examples

Social Media: Ning

https://www.ning.com/

Examples

Social Media: Facebook

ProfileA profile is the hub of an individual’s presence on Facebook. It includes the person’s wall, notes, photos, videos and other information.

WallEach profile and fan page has a wall on which others can write or post multimedia items. This is the equivalent of a guest book on a website, in that other individuals visiting the profile can leave publicly visible messages.

Social Media: Facebook

FriendsAdding or accepting someone as a friend is the most basic way to connect on Face- book. All friendships are mutual, so if someone requests to be your friend you must accept the request before you are officially “friends.”

StatusStatus updates are Facebook’s response to Twitter. You can enter a short text statement and a photo, video, event, cause or hyperlink as your status. Under default privacy settings, your status updates are visible to all of your friends.

Social Media: Facebook

NotesThe notes application is Facebook’s version of a simplified blogging platform. Anyone on the site can create notes, which can include text, hyperlinks, photos and tags. By default, notes are visible to all of an individual’s friends.

TagTagging allows you to associate a video, photo or note with another individual’s profile. For example, if pictures are uploaded from an event, those in the photo can be “tagged” to let them know they are in the photo

Social Media: Facebook

Profiles, Groups & Pages

Profiles, Groups & Pages

Profiles, Groups & Pages

•Pages really are best for promoting existing brands and organizations.

•Pages cannot invite individuals to Like the Page—only individuals can invite other individuals to Like a Page.

•Pages cannot participate in Groups; only individual profiles can.

•Businesses cannot create an individual profile; doing so violates the Terms of Agreement with Facebook and subjects your company to being deleted and banned from the site.

•You need at least 500 people to “Like your Page” so that it can begin to gain traction; 1,000 is even better.

Privacy & Security

Social Media: Facebook

Social Media: RSS

Social Media/Web 2.0 Toolbox

•Blogs•Youtube

• Wikis• Twitter

• Social Networks(public & Private)

• RSS

Examples

Measuring & Tracking

Class Project