Children’s Summer Nutrition

2010 Marketing Pilot

Florida Partnership to End Childhood Hunger

This marketing pilot combines Points 7 and

10 of the Florida Partnership’s

Ten Point Plan…

Expand the Reach of Summer Meals Programs

Florida Partnership to End Childhood Hunger

Provide Comprehensive Public Education About Available Assistance

Florida Partnership to End Childhood Hunger

Florida Partnership to End Childhood Hunger

•Anquan Boldin Foundation

•Baltimore Ravens

•CBS Advertising

•Community Foundation for Palm Beach and Martin Counties

• Florida Dairy Farmers

• Fun and Fit as a Family

• PBCTV Channel 20 (Palm Beach County Board of County Commissioners)

•Share Our Strength

UNDERWRITERS & CONTRIBUTORS

Underwriters & Contributors

Anquan Boldin Foundation

•Orlando Magic

•Publix

•Signal Outdoor Advertising

•WKMG Local 6

Orlando Magic/Publix PSAs

Florida Partnership to End Childhood Hunger

30-second PSAs produced by Orlando Magic paid for by Publix

Supermarkets, Inc.aired on WKMG Local 6 and LATV

CLICK HERE to view online(opens in Windows Media Player)

English Versionfeat. Rashard Lewis

NEW! in 2010

CLICK HERE to view online(opens in QuickTime Player)

Spanish Versionfeat. Joey Colón

Anquan Boldin / Share Our Strength PSA

Florida Partnership to End Childhood Hunger

Click here to view onlineopens in Windows Media Player

BILINGUAL BUSINESS CARDS

Florida Partnership to End Childhood Hunger

Distributed in various public service venues throughout both counties and the source of 83% of helpline referrals.

English CreoleSpanish

(in three languages)

Bus StopsGeneric(8.5 “ x 11”)

Available in English, Spanish, and Creole Florida Partnership to End Childhood Hunger

POSTERS

Community Foundation for Palm Beach & Martin Counties

WEBSITES & NEWSLETTERS

Florida Partnership to End Childhood Hunger211 Palm Beach County

Children’s Services Council of Palm Beach County

as well as: City of West Palm Beach Community Food Alliance CROS Ministries Palm Beach County PBC League of Cities Palm Beach County Office of Community Revitalization Community Link The Glades Initiative and others…

WKMG Home Page Takeover

WEBSITES & NEWSLETTERS

Florida Partnership to End Childhood Hunger

What Went Well

Reporting theSUCCESSES!

The Summer Nutrition Programs

brought nearly

$3.6 million into the project counties

TOTAL FEDERAL FUNDS

LEVERAGED

An additional $130,000+ over An additional $130,000+ over 2009 2009

(in Orange County)(in Orange County)Florida Partnership to End Childhood Hunger

2,400 morechildren!

ADDITIONAL CHILDREN SERVED

a 33% increase over 2009! a 33% increase over 2009! (in Orange County)(in Orange County)

Florida Partnership to End Childhood Hunger

over

54,000additional lunches

and

70,000additional breakfasts

ADDITIONALMEALS

SERVED

Florida Partnership to End Childhood Hunger

Nearly 7,300 first time visitors

WWW.SUMMERFOODFLORIDA.ORG

2010

BusinessCards83%

Other

3%

Website

1%

PSA

8%

Flyers

2%Bus

2%

Poster

1%

Florida Partnership to End Childhood Hunger

Outreach Media

HOW did you hear about us?

WIC/Health Dept.

36%

Television8%

OTHER13%

Goodwill4%

Friend13%

Food Pantry3%

County Human Services

3% DCF6%

Church6%

Bus2%

Workforce & Unemployment

6%

Outreach Media

WHERE did you hear about us?

Florida Partnership to End Childhood Hunger