2009: Six Fingers of Human Centered Design

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A presentation by Matt Mayfield for the IIT Institute of Design, Oct 2009

Transcript of 2009: Six Fingers of Human Centered Design

Matt Mayfield - Fall 2009

SIX FINGERS OFHUMAN-CENTERED

DESIGN

Thursday, October 29, 2009

Thursday, October 29, 2009

Thursday, October 29, 2009

“Five points” illustrated in the form of a hand, Dreyfuss Collection. (R. Finchum, Henry Dreyfuss, Industrial Designer: The Man in the Brown Suit)

COST

MAINTENANCE

QUALITY

APPEARANCE

SAFETY AND UTILITY

Thursday, October 29, 2009

SIX FACTORS

Function(s)FormActivitiesMotivations Conceptual Model Connotations

Thursday, October 29, 2009

FUNCTION(S)What does it do?

Thursday, October 29, 2009

FORMHow is it shaped?

Thursday, October 29, 2009

CONCEPTUAL MODELHow does it work?

Thursday, October 29, 2009

ACTIVITIESWhat are people doing with it?

Thursday, October 29, 2009

MOTIVATIONSWhy do people want to use it?

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CONNOTATIONWhat does it mean?

Thursday, October 29, 2009

SIX FACTORS

Function(s)FormActivitiesMotivations Conceptual Model Connotations

Thursday, October 29, 2009

FormFunction(s) Conceptual Model

concrete abstract

Thursday, October 29, 2009

ActivitiesForm Motivations

directly influence

indirectly influence

Thursday, October 29, 2009

directly influence

abstract

indirectly influence

concrete

Thursday, October 29, 2009

Form

Function(s)

Motivations

Connotations

Conceptual Model

Activities

directly influence

abstract

indirectly influence

concrete

Thursday, October 29, 2009

Form

Function(s)

Motivations

Connotations

Conceptual Model

Activities

directly influence

abstract

indirectly influence

concrete Product or Service

Making it perform Making it clear

Making it useful Making it personal

Thursday, October 29, 2009

SO WHAT?

Evaluate existing products/servicesIdentify weak areas to build upRebalance the solutionGenerate new or alternative solutionsBetter define problem spaces

Thursday, October 29, 2009

Amazon KindleForm

Function(s)

Motivations

Connotations

Conceptual Model

Activities

Thursday, October 29, 2009

Dyson DC 16 Root 6

Form

Function(s)

Motivations

Connotations

Conceptual Model

Activities

Thursday, October 29, 2009

“music machine”

Form

Function(s)

Motivations

Connotations

Conceptual Model

Activities

?

Thursday, October 29, 2009

Six Fingers of Human-Centered Design

Function(s)Form

Conceptual model

Activities

Motivations

Connotations

Matt Mayfield, Fall 2009

Thursday, October 29, 2009