2005-2010 Economic Development Strategy

2007

City Council

Update

Neal Andrews Bill FultonEd Summers

City Council ED Committee

“CHAIR”

High Value, High Wage Jobs

Diversify Local Economy

Increase Tax Base

Continue Prosperity

Objectives

A FOCUSED STRATEGY

A five-year work program with

accountability and tangible results

ADOPTED APRIL 2005

WHAT?HOW?2005-06 2006-07 2007-08 2008-09 2009-10

CD, PW

Secure funding sources.

Acquire property.

Design and complete improvements.

CD

AL, CD

Add auto dealers and facilitate entitlement approvals.

AL, CD

AD, CA, CD, CE, PW

Legend:

AD Auto Dealers

AL Area Landowners

CA City Attorney

CD Community Development

CE Civic Engagement

PW Public Works

Short-term activity

Mid-term activity

Long-term activity

* Note: Future work programs will be defined in subsequent annual review documents.

Identify needs and complete desired directional signage improvements.*

Attract retailers and facilitate entitlement approvals.

Responsible Party

Identify and complete projects that enhance area beautification.*

Develop and realize a banner program.*

AD, CD, PW

FOCUS 1: AUTO CENTER

Enhance Auto Center visibility and aesthetics.

Start/Completion Date

Upgrade transportation network (potential extension of Olivas Park Drive).

Add auto dealers and complementary retailers.

Assure policy compliance to realize potential extension project.

Complete the upgrade of transportation network.

AL, CD, PW

Ensure conformance of desired uses with the Comp. Plan.

Conform specific plan to allow optimal use of properties.

Auto Center

Upper North Ave.

Focus Areas

McGrath Property Westside

Downtown The Future

Enhance revenue and maintain parity.

Create a regional retail destination.

Auto Center

Auto Center: Status Report

FY 2006-07 FY 2007-08

• Jaguar/Land Rover

• Bunnin GMC/Buick/Pontiac

• Banner Program

• Olivas Park Drive Extension

• Big Sign

• Employee Parking

• Retailers

Employee

Parking

Auto Center

Olivas Park Drive

Big Sign

Camping World

Toyota Expansio

n

Retail

McGrath Property

Site development

Value added industry, mixed-use, etc.

McGrath Property: Status Report

FY 2006-07 FY 2007-08

• Development Team

• Preliminary Planning

• Specific Plan/Guidelines

• Annexation

• Business Attraction

Westside

Revitalization tools

Development opportunities

Westside: Status Report

FY 2006-07 FY 2007-08

• Westside ED Strategy • Redevelopment?

• Community Plan

Brooks Institute expansion

Employment village

Upper North Avenue

Upper North Avenue: Status Report

FY 2006-07 FY 2007-08

• Complete ED Strategy • Private Charette

• Redevelopment?

• Community Plan

• Annexation

Village at Crooked Palm

•Brooks Expansion – 320,000 sf

•Village Center – Boutique Hotel, Theater, Commercial

•Santa Ventura Studio

•Hollywood West – 320 Condos, 80 single family homes

•USA Petroleum – 350 residential units

Downtown

Economic vitality

Vibrant 24/7 downtown

FY 2006-07 FY 2007-08

• Downtown Ventura Org.

• Retail/Office Strategy

• Wi-Fi

Downtown: Status Report

• Parking Management Plan

• Facilitate Projects

•WAV

• B of A, 42 Chestnut

•Cultural Village

• Freeway Cap/Pierside Plaza

Prepare for the New Economy

Continued Prosperity

‘The Future’

‘The Future’: Status Report

FY 2006-07 FY 2007-08

• Site Selector Website

• Job Investment Fund (JIF)

• Business Incubator

• High-Tech Cluster Development

• Job Investment Fund (JIF)

• Business Incubator

• Citywide Retail

• Pacific View Mall - North

Our sleeves are rolled:

On to FY 2007 - 2008