Post on 13-Jan-2017
Ways to Supercharge
Your Micro Momentswith Your Holiday Shopper
The holiday shopping hustle bustle isn’t over!
Your customers want instant answers to:
And a lot more!
Deals and discount packages
Gift ideas for loved ones
Solutions to ease decoration
Ways to dress up for get-togethers
Recipes to cook delicious meals
They are valuable for your e-commerce business
this holiday season.
they want from wherever they are.
Customers have access to solutions whenever
Ways to Supercharge
Micro-moments for your
Holiday Shoppers
Intersect messaging apps and shopping
with conversational commerce
Use AI bots or real humans to connect
with your customers.1
The online retailer Madison Reed Inc. introduced
a bot named Madi on Facebook’s messenger
app to take photo of the users and ask them 12
questions to give hair color options.
CASE STUDY
Source: Internet Retailer
Give them 24/7 customer support
for product-related queries.2
CASE STUDY
United Parcel Service, Inc. (UPS) launched a
beta version of its chatbot in time for the
holiday season that’ll help users find shipping
rates, locations and track packages.
Source: Investopedia
Be there on WhatsApp, Facebook
Messenger, WeChat, or Allo. 3
FACT
WhatsApp Facebook
Messenger
WeChat Google
Allo
Users 1 billion 1.79 billion 700 million 5 million
Source: Multiple
Show catalogs to suggest Christmas
products via messaging apps.4
CASE STUDY
Shopify’s iOS keyboard app Shopkey offers its
customers an instant access to their product
catalog with images, prices and links to
merchandizers page.
Source: Tech Crunch
Target micro moments with Snapchat.
Let people buy and pay with Snapcash.5
CASE STUDY
Dunkin’ Donuts used geofilter on National
Coffee Day in November to create demand by
offering free cup of coffee to Snapchat users
who clicked on the raining coffee beans.
Source: Adweek
Use social media to build B2B and B2C
relationships for social selling
Use Facebook call-to-action buttons
to propose actions. 6
CASE STUDY
An online retailer, Dollar Shave Club used
Facebook CTA buttons to improve customer
acquisition. Their sign-up button resulted in
2.5x higher conversion rate.
Source: Facebook
Build a digital shop on Facebook and
redirect customers to landing pages. 7
Include products with discounts for the season.
Add promotional couple or family packages.
Target holiday shoppers. Add themed products.
Redirect visitors to sales pages for purchase completion.
Also Explore: Tips to Increase Holidays Sales
Sell specific products with Twitter’s
buy button.8
CASE STUDY
Golden State Warriors sold merchandise worth
$125,000 via one sales tweet.
Source: HubSpot Blog
Engage with thought leaders and B2B
customers on branded Twitter chats.9
#ecomchat
#smallbizchat
#brandchat
#bizforum
FACT
Source: Twitter
of users interact with
brands on Twitter
82% 64%of Twitter users have an
impact on purchases of
others
Sell themed items with “buyable pin”
on Pinterest – the visual resource. 10
FACT
Michael Yamartino, head of commerce at Pinterest
shares that sales and reshares of buyable pins
increase during Thanksgiving, Black Friday and
Christmas. When there’s a discount offer, the
shared pin gets updated. Source: eMarketer
CASE STUDY
You can attract new customers. Max Harris, VP of
Gardeners Supply Co. shares that over 90% of
the purchases made via their buyable pins
come from customers new to the brand.
Source: Internet Retailer
Convert Instagram users to customers
with its latest “shoppable” update. 11
CASE STUDY
Initially, Instagram is testing their shopping tags
with 20 brands. If that works, it’ll be a great way
to increase customer retention and complete
buyer’s journey. With the option to bookmark
products, customers can buy products later. Source: Engadget
Optimize your e-commerce website for
online shoppers in the holidays
OPTIMIZE YOUR WEBSITE FOR HOLIDAYS
Make a responsive web design for
different internet-enabled devices12
FACT
Tablet Smartphone Laptop
1.12 billion 2 billion 152.5 million
Source: Multiple
CASE STUDY
Retail giants Target and Walmart reported that
each of them received 60% of their e-commerce
orders via mobile sources over the weekend.
Source: CBS News
Give an omni-channel shopping
experience to holiday buyers.13Explore: No-nonsense techniques to prep your
website for holidays
Provide an easy-to-use and easy-to-understand user experience
Include product customization as your desktop website has
Add a short shipping form and give 24/7 customer service
Include CTA at every step for shoppers to connect with you
FACT
70%
Source: IBM
of mobile phone shoppers consider poor mobile web
experiences as obstacles when it comes to m-commerce.
Secure easy transactions via your
website for tech-savvy shoppers. 14
FACT
PayPal Amazon
Payment
Wallet
VisaCheckout Apple Pay Master Pay Android Pay
77% 25% 15% 14% 12% 8% 8%
Source: Statista
CASE STUDY
Single’s Day is the biggest shopping festival for
millennials in China. In 2016, within 2 hours
Alibaba Group generated $17.8 billion USD of
gross merchandise value (GMV) on this holiday.
84% of these transactions came from AliPay, an
online payment system.Source: CNBC
GET A RESPONSIVE WEB DESIGN
CASE STUDY
As of November 21 this year, Etsy buyers can use
Apple Pay on its website if they don’t shop from
their app. In October the ecommerce giant said it’ll
collaborate with Adyen to enhance the transaction
system in America and the European Union.
Source: PYMNTS
Upgrade your website for enhanced
performance during peak hours.15
CASE STUDY
Raru, an online retailer, updated its website to
the latest version of Ubuntu that gave its system
a 130% boost in performance. On Black Friday,
within 14 minutes Raru surpassed an average
day’s turnover by 1100%.
Source: Meme Burn
Use e-mail marketing for ecommerce
this holiday season
Cater to the increasing number of
active e-mail users.16
FACTNumbers in Millions
Source: Statista
4300
4400
4500
4600
4700
4800
4900
5000
5100
5200
5300
2016 2017 2018
Worldwide Email Active Accounts
Send newsletters with holiday season
discounts for B2B customers. 17
FACT
81%
Source: CMI report
of B2B marketers use email newsletters as part of
their content marketing strategy.
Appify your business for instant
interaction and transaction
Tap on to the digital wallets of holiday
shoppers. 18
FACT
Android Pay Retailer
Mobile App
Apple Pay Samsung Pay
18% 12% 11% 3%
Source: Statista
Most commonly used mobile payment apps
CASE STUDY
Kohl’s customers can use Kohl’s Pay, a custom
mobile payment system by the brand. However,
99% of the 14 million people who’ve
downloaded the app have used the Yes2You
wallet.
Source: Business Insider
Constantly engage with customers so
they know what’s coming
Understand millennial buyers, interact
and target them.19
FACT
Source: SOASTA
of millennial shoppers will
research for gift options
online before buying
84% 58%of millennials will shop
on their tablet or phone
Focus on user-experience and user-
interface design
Graphic designer Susan Kare says that
UI should need no manual.20
Icons are the best way to summarize actions for customers.
Add visual triggers in your design that lead to sales page.
Never underestimate the influence of web experience.
WHICH TIP WILL YOU USE TO
SUPERCHARGE
MICRO-MOMENTSTHIS HOLIDAY SEASON?
http://www.logodesignguru.com